Search Results for Business strategy.

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54565.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A

Available: Copies:

54566.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Available: Copies:

54567.

Strategic management in action

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

effectively integrates strategy theory and strategy action in an exciting and engaging way. The author

Available: Copies:

54568.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html

Format:

Books

Publication Date

2005

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

54569.

Strategic thinking in tactical times

DiVanna, Joseph A.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html

Format:

Books

Publication Date

2004

Excerpt:

business processes making them able to sense changes in the business climate and initiative tactical

Available: Copies:

54570.

Management of information technology

Frenzel, Carroll W.

Format:

Books

Publication Date

2004

Excerpt:

-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing

Available: Copies:

54571.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

Business marketing management : a strategic view of industrial and organizational markets / Hutt

Available: Copies:

54572.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

Available: Copies:

54573.

Strategy : winning in the marketplace : core concepts, analytical tools, cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html

Format:

Books

Publication Date

2004

Excerpt:

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A

Available: Copies:

54574.

Introduction to marketing

Strydom, Johan.

Format:

Books

Publication Date

2004

Excerpt:

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

Available: Copies:

54575.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl

Available: Copies:

54576.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

2003

Excerpt:

. The Nature of Strategic Management -- Pt. 2. Strategy Formulation -- Ch. 2. The Business Mission -- Ch

Available: Copies:

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