by
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:
Books
Publication Date
2002
Excerpt:
and the travel trade; communications; advertising; sales promotion and merchandising; sales management
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
by
Schneider, Gary P., 1952-
Format:
Books
Publication Date
2001
Excerpt:
. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
by
Davis, Bernard.
Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html
Format:
Books
Publication Date
1998
Excerpt:
relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of
by
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format:
Books
Publication Date
1998
Excerpt:
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
by
Koekemoer, Ludi.
Format:
Books
Publication Date
1998
Excerpt:
Sales promotion -- South Africa.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
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