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1. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
and the travel trade; communications; advertising; sales promotion and merchandising; sales management
Available: Copies:
2. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
3. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
4. 
Cover image for Electronic commerce
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
6. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
Available: Copies:
7. 
Cover image for Food and beverage management
by 
Davis, Bernard.
Format: 
Books
Publication Date 
1998
Excerpt: 
relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of
Available: Copies:
8. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
Available: Copies:
9. 
Cover image for Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- South Africa.
Available: Copies:
10. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
11. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
Available: Copies:
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