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1.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001

Available: Copies:

2.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001

Available: Copies:

3.

Cover image for The philosopher and the wolf : lessons from the wild on love, death, and happiness

The philosopher and the wolf : lessons from the wild on love, death, and happiness

by

Rowlands, Mark.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016807236&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

=service&doc_library=BVB01&doc_number=016807236&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

Available: Copies:

4.

Cover image for Contemporary issues in human resource management : gaining a competitive advantage.

Contemporary issues in human resource management : gaining a competitive advantage.

Contemporary issues in human resource management : gaining a competitive advantage.

by

Brewster, Chris.

Table of contents lizenzfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016766601&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

5.

Cover image for Blended learning in higher education : framework, principles, and guidelines

Blended learning in higher education : framework, principles, and guidelines

by

Garrison, D. R. (D. Randy), 1945-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007028790-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016137670&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016137670&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2007028790-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0739/2007028790-d.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007028790-t.html">http

Available: Copies:

6.

Cover image for Online marketing : a customer-led approach

Online marketing : a customer-led approach

Online marketing : a customer-led approach

by

Gay, Richard.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001

Available: Copies:

7.

Cover image for Consumer behaviour in tourism

Consumer behaviour in tourism

by

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001

Available: Copies:

8.

Cover image for Operations management

Operations management

by

Slack, Nigel.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015431594&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=015431594etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

-- Process design -- The design of products and services -- Supply network design -- Layout and flow

Available: Copies:

9.

Cover image for The courage to teach : exploring the inner landscape of a teacher's life

The courage to teach : exploring the inner landscape of a teacher's life

The courage to teach : exploring the inner landscape of a teacher's life

by

Palmer, Parker J., author.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018668999&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://catdir.loc.gov/catdir/toc/ecip0716/2007016100.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0827/2007016100-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0827/2007016100-d.html

Format:

Audio disc

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local

Available: Copies:

10.

Cover image for Excellence in business communication

Excellence in business communication

Excellence in business communication

by

Thill, John V.

Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006003357.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014968087&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

11.

Cover image for Intercultural communication in contexts

Intercultural communication in contexts

by

Martin, Judith N.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2006056467-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016248731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006056467-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006056467-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

12.

Cover image for Sport marketing

Sport marketing

by

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001

Available: Copies:

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Blanchard, Olivier (Olivier J.)

(2)

Brink, A. (Annekie)

(2)

Keller, Kevin Lane, 1956-

(2)

Kotler, Philip.

(2)

Westerbeek, Hans.

(2)

Williams, Richard S. (Richard Symonds), 1950-

(2)

Aaker, David A.

(1)

(1)

Arens, Alvin A.

(1)

Baily, Peter J. H.

(1)

Barber, Charles Laurence.

(1)

(1)

Bell, Cecil, 1935-

(1)

Bennett, J. A. (J. Alf)

(1)

Bensoussan, Babette E.

(1)

Berndt, A. (Adele), 1966-

(1)

Boczkowski, Pablo J.

(1)

Bonk, Curtis Jay.

(1)

Bovée, Courtland L.

(1)

Brewster, Chris.

(1)

(1)

Brown, Douglas Robert, 1960-

(1)

Brown, John Seely.

(1)

Buckley, Adrian.

(1)

Burda, Michael C.

(1)

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Carver, Raymond, 1938-1988.

(1)

Center, Allen H.

(1)

Chambers, Stuart.

(1)

Charlesworth, Alan, 1956-

(1)

Churchill, Gilbert A.

(1)

Clarke, Susanna.

(1)

Clear, Annette.

(1)

Compton, Robert A.

(1)

Coulter, Mary K.

(1)

Cravens, David W.

(1)

Cutlip, Scott M.

(1)

(1)

De Beer, Marésa.

(1)

Derse, Ed, 1958-

(1)

Dobler, Donald W.

(1)

Doyle, Peter, 1943-2003.

(1)

Edgar, David (David A.)

(1)

Edwards, Philip.

(1)

Elliott, John A.

(1)

Elliott, Richard.

(1)

Erasmus, Barney.

(1)

(1)

Fleisher, Craig S.

(1)

Foot, Margaret, 1949-

(1)

Ford, J. Kevin (John Kevin)

(1)

(1)

French, Wendell L., 1923-

(1)

(1)

Galvin, Eamonn.

(1)

Galvin, Robert W.

(1)

Garrison, D. R. (D. Randy), 1945-

(1)

(1)

Gleeson, Michael, 1956-

(1)

Goetsch, David L.

(1)

Goldstein, E. Bruce, 1941-

(1)

Goldstein, Irwin L., 1937-

(1)

Grant, Kevin, 1968-

(1)

Grouard, Benoît.

(1)

(1)

(1)

Hardy, Stephen, 1948-

(1)

(1)

Hodgetts, Richard M.

(1)

Hogan, John E. (College teacher)

(1)

Hook, Caroline, 1946-

(1)

Horner, Susan, 1956-

(1)

Horngren, Charles T., 1926-

(1)

(1)

Horton, Brian. Associated Press photo-journalism stylebook.

(1)

Hughes, J. A., 1941-

(1)

Institute for Justice and Reconciliation (South Africa)

(1)

Institute of Purchasing and Supply.

(1)

Iszatt-White, Marian, author.

(1)

Jeukendrup, Asker E., 1969-

(1)

Johnstone, Gerry.

(1)

Kapferer, Jean-Noël.

(1)

Kelliher, Clare, 1962-

(1)

Ketteridge, Steve.

(1)

Kumar, V., 1957-

(1)

Kuratko, Donald F.

(1)

(1)

(1)

Loebbecke, James K.

(1)

Machado, Ricardo.

(1)

Mankin, David, 1955-

(1)

Marshall, Stephanie.

(1)

Martin, Judith N.

(1)

Meston, Francis.

(1)

(1)

Milkovich, Carolyn.

(1)

Milkovich, George T.

(1)

Mio, Jeffrey Scott.

(1)

Mishkin, Frederic S.

(1)

(1)

Mullany, Louise.

(1)

Mullin, Bernard James.

(1)

Mühlemann, Alan.

(1)

Nagle, Thomas T., 1951-

(1)

Nakayama, Thomas K.

(1)

Newman, Jerry M.

(1)

O'Connor, John, 1960-

(1)

Oakland, John S.

(1)

Open University.

(1)

(1)

Palmer, Parker J., author.

(1)

(1)

Pendlebury, John.

(1)

(1)

(1)

Pindyck, Robert S.

(1)

Pizam, Abraham.

(1)

Pressman, Roger S.

(1)

ReLIVE 08 (2008 : Open University)

(1)

Robbins, Stephen P., 1943-

(1)

Roe, Kevin, 1961- author.

(1)

Rowlands, Mark.

(1)

Rubinfeld, Daniel L.

(1)

Rwigema, Henry.

(1)

Saunders, Christopher, author.

(1)

Scarborough, Norman M.

(1)

(1)

Shakespeare, William, 1564-1616.

(1)

Shaw, Philip A.

(1)

(1)

Smith, Aaron, 1972-

(1)

Spector, J. Michael.

(1)

Spühler, Christel.

(1)

St. Aubyn, Edward, 1960-

(1)

Sternberg, Robert J.

(1)

Stockwell, Peter.

(1)

Strunk, William, 1869-1946.

(1)

Strydom, J. W. (Johan Wilhelm), 1952-

(1)

Sundem, Gary L.

(1)

Sutton, William Anthony, 1951-

(1)

Swarbrooke, John.

(1)

(1)

Thomas, Douglas, 1966-

(1)

Truss, Catherine.

(1)

Vaughan, Norman D., 1960-

(1)

Venter, Robert.

(1)

(1)

Watson, Tony J.

(1)

(1)

Webster, Allen.

(1)

Webster, Andrew, 1951-

(1)

Weideman, Linda.

(1)

Wetherell, Margaret.

(1)

White, E. B. (Elwyn Brooks), 1899-1985.

(1)

(1)

Williams, Richard S. (Richard Symonds), 1950- Performance management.

(1)

Wilson, Wayne, 1950-

(1)

Wyplosz, Charles.

(1)

Zimmerer, Thomas.

(1)

Format

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(1)

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Material Type

Prescribed books

Language

(93)

Shelf Location

On-Shelf Student

Publication Date

Subject

Strategic planning.

(6)

(5)

Marketing -- Management.

(4)

(4)

Personnel management.

(4)

Strategisch management.

(4)

(3)

Macroeconomics.

(3)

Production management.

(3)

Strategisches Management.

(3)

Brand name products -- Management.

(2)

(2)

Educational technology.

(2)

(2)

Employees -- Rating of -- Great Britain.

(2)

Employees -- Training of.

(2)

Industrial management.

(2)

Informationstechnik.

(2)

Internet in education.

(2)

(2)

(2)

(2)

Makroökonomie.

(2)

Management information systems.

(2)

Managementinformationssystem.

(2)

(2)

Marketing -- Decision making.

(2)

Marketing research.

(2)

Organizational behavior.

(2)

Organizational change.

(2)

Personnel management -- Great Britain.

(2)

Rechnungswesen.

(2)

(2)

(2)

(1)

(1)

Accueil (Tourisme)

(1)

Accueil (Tourisme) -- Comptabilité

(1)

Accueil (tourisme) -- Gestion -- Encyclopédies.

(1)

(1)

Administración de incentivos.

(1)

Advertising -- Management.

(1)

Alienation (Social psychology) -- Fiction.

(1)

Analyse financière.

(1)

(1)

Apprentissage mixte.

(1)

Approvisionnement dans l'entreprise.

(1)

Aprendizaje organizacional.

(1)

Arbeidssociologie.

(1)

Arbeitsleistung.

(1)

Arbeitssicherheit.

(1)

Arbeitssoziologie.

(1)

(1)

Aspects socio-économiques.

(1)

Assessment centers (Personnel management procedure)

(1)

Athletes -- Nutrition.

(1)

(1)

(1)

Banks and banking.

(1)

Banques centrales.

(1)

Bedrijfsethiek.

(1)

Bildpublizistik.

(1)

Blended learning.

(1)

Business communication -- United States -- Case studies.

(1)

Business communication.

(1)

Business ethics.

(1)

Business intelligence.

(1)

Cambio educativo -- Estados Unidos.

(1)

Capacidad empresarial -- Estados Unidos.

(1)

(1)

Centros de evaluación (Procedimiento de administración de personal).

(1)

Changement organisationnel.

(1)

Cognitive psychology.

(1)

College teachers.

(1)

College teaching -- Handbooks, manuals, etc.

(1)

Commercial photography.

(1)

Commercial statistics.

(1)

Commerciële organisatie.

(1)

Communication in marketing.

(1)

Compensation management.

(1)

(1)

Computerindustrie.

(1)

Consommateurs -- Comportement.

(1)

Consumer behavior.

(1)

Corporate culture.

(1)

Corporations, American.

(1)

Creative ability -- Case studies.

(1)

Creative ability -- Study and teaching.

(1)

Crise financière.

(1)

Customer relations -- Management.

(1)

Customer relations -- South Africa.

(1)

Denmark -- Drama.

(1)

(1)

(1)

(1)

Digitalisierung.

(1)

Distance education.

(1)

Doping in sports.

(1)

(1)

Drug addicts -- Fiction.

(1)

Développement économique -- Aspect social.

(1)

Economic development - Sociological perspectives

(1)

Economic development -- Social aspects.

(1)

Economics -- Statistical methods.

(1)

Educación secundaria -- Objetivos -- Estados Unidos.

(1)

Education -- Social aspects.

(1)

Education, Higher -- Computer-assisted instruction.

(1)

Education, Secondary -- Aims and objectives -- United States.

(1)

Educational change -- United States.

(1)

Educational change.

(1)

Educational psychology.

(1)

Electronic newspapers -- Technological innovations -- United States.

(1)

Electronic newspapers -- United States.

(1)

Electronography.

(1)

Elektronisch publiceren.

(1)

Elektronische Zeitung.

(1)

Empleados -- Capacitación de -- Evaluación.

(1)

Empleados -- Capacitación de.

(1)

Employee rights.

(1)

Employees -- Rating of.

(1)

Employees -- Training of -- Evaluation.

(1)

Employees -- Training of -- South Africa.

(1)

(1)

Engenharia de software.

(1)

England -- London.

(1)

England -- York.

(1)

English language -- Grammar.

(1)

English language -- History.

(1)

English language -- Rhetoric.

(1)

English language -- Style.

(1)

English language.

(1)

Enseignement supérieur -- Enseignement assisté par ordinateur.

(1)

Entrepreneurship -- Africa, Southern -- Case studies.

(1)

Entrepreneurship -- South Africa -- Case studies.

(1)

Entrepreneurship -- United States.

(1)

Entrepreneurship.

(1)

Entscheidungsunterstützungssystem.

(1)

Entwicklungsländer.

(1)

Entwicklungssoziologie.

(1)

Entwicklungstheorie.

(1)

Especificação de sistemas e programas.

(1)

Europe -- Economic conditions.

(1)

Fairies -- Fiction.

(1)

(1)

Fantasy fiction.

(1)

Fathers -- Death -- Drama.

(1)

Fathers -- Death.

(1)

(1)

(1)

Finances internationales.

(1)

(1)

Finanzbuchhaltung.

(1)

Food service management -- Encyclopedias.

(1)

Foreign exchange.

(1)

(1)

(1)

(1)

(1)

Gestion de l'approvisionnement.

(1)

(1)

Group identity.

(1)

Großveranstaltung.

(1)

Hamlet (Legendary character)

(1)

Hamlet (Legendary character) -- Drama.

(1)

Hamlet, prince of Denmarke (Shakespeare)

(1)

Historical fiction.

(1)

Historical linguistics.

(1)

Hospitality industry -- Accounting.

(1)

Hospitality industry -- Encyclopedias.

(1)

Hospitality industry -- Management -- Encyclopedias.

(1)

Hospitality industry -- Management.

(1)

Hotel management -- Encyclopedias.

(1)

(1)

Human capital -- Management.

(1)

Human-animal relationships.

(1)

Humanity -- Philosophy.

(1)

Humanvermögen.

(1)

Hygiène industrielle -- États-Unis.

(1)

Hôtels -- Gestion -- Encyclopédies.

(1)

Identity (Psychology)

(1)

Industrial hygiene -- United States.

(1)

Industrial hygiene.

(1)

Industrial organization.

(1)

Industrial procurement -- Management.

(1)

Industrial procurement.

(1)

Industrial safety -- United States.

(1)

Industrial safety.

(1)

Industrial sociology.

(1)

Industrie -- Aspect social.

(1)

(1)

Industriesoziologie.

(1)

Informatiesystemen.

(1)

Informatietechnologie.

(1)

Information technology.

(1)

Informationsmanagement.

(1)

Informationssystem.

(1)

Innovaciones tecnológicas -- Estados Unidos.

(1)

(1)

Intercultural communication.

(1)

International business enterprises -- Finance -- Problems, exercises, etc.

(1)

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