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Print
by 
Jagels, Martin.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- The "bottom up" approach to pricing -- Cost management -- The cost-volume-profit approach to decisions
Available: Copies:
by 
Harris, Peter J. (Peter James), 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
Collini -- Customer profitability accounting in the context of hotels / Vira Krakhmal -- Room rate pricing
Available: Copies:
4. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch
Available: Copies:
5. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available: Copies:
6. 
Cover image for Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2006
Excerpt: 
financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing
Available: Copies:
7. 
Cover image for The small business bible : everything you need to know to succeed in your small business
by 
Strauss, Steven D., 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease
Available: Copies:
by 
Brigham, Eugene F., 1930-
Format: 
Books
Publication Date 
2005
Excerpt: 
Theory and Asset Pricing Models -- Bonds and Their Valuation -- Stocks and Their Valuation -- Financial
Available: Copies:
10. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All
Available: Copies:
11. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
12. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing
Available: Copies:
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