An introduction to organisational behaviour -- Organisational culture -- Individual diversity in

will lead you through all the rules, demands, behaviours, skills and culture shifts that will turn you

perspectives and point of view -- Texts as discourses: culture and gender -- Dialogues: genre and

basics. Psychology versus culture -- What is user psychology? -- What is an experience? -- Conscious vs

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

Mass media and culture.

-- Propaganda, diplomacy, and espionage -- Global communication and conflict -- Culture and global communication

-- Chapter 4. Family and households -- Chapter 5. Crime and deviance -- Chapter 6. Culture -- Chapter 7. Race

media on society -- Media and culture theories : meaning-making in the social world -- The future of

-- Chapter 3. Market characteristics -- Chapter 4. Culture and sub-culture -- Chapter 5. Reference groups and

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

technology -- Globalization and the future -- Media in a changing global culture -- References -- Index