planning and control -- 7. The master budget -- 8. Flexible budgets and variance analysis -- 9. Management

marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and

Project management : a systems approach to planning, scheduling, and controlling / Kerzner, Harold.

. 10. Employee communication. Ch. 11. Planning a public relations programme -- Pt. II. Public relations

-- Additional SPC Techniques for Variables -- Continuous and Batch Processes -- Short-Run SPC -- Gage Control

effective study -- 4. Effective time management and planning -- 5. The organisation and running of study

structure -- 13. Dividend policy -- pt. 5. Short-term financial decisions -- 14. Financial planning -- 15

techniques: certainty, risk, and some refinements -- The cost of capital -- Leverage and capital structure