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25.

Cover image for In the balance : themes in global history

In the balance : themes in global history

by

Goucher, Candice Lee.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

-- Settled societies: the emergence of cities -- 2: Order -- Ideas and power: goddesses, God-kings, and sages

Available: Copies:

26.

Cover image for Looking closer : critical writings on graphic design

Looking closer : critical writings on graphic design

by

Bierut, Michael.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

2

Available: Copies:

27.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

by

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(18822.2)

Available: Copies:

28.

Cover image for Vernacular design as an expression of the psychosocial context in South Africa post 1994

Vernacular design as an expression of the psychosocial context in South Africa post 1994

Vernacular design as an expression of the psychosocial context in South Africa post 1994

by

Wolberg, Jonathan.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(18824.2)

Available: Copies:

29.

Cover image for The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

by

Hayden, Zoe.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(18838.2)

Available: Copies:

30.

Cover image for The psychological impact of repetition : a cartoon & branding perspective

The psychological impact of repetition : a cartoon & branding perspective

The psychological impact of repetition : a cartoon & branding perspective

by

Dhladhla, Sifiso.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(18881.2)

Available: Copies:

31.

What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?

What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?

by

Posholi, Lintle.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(18889.2)

Available: Copies:

32.

Cover image for Art and design theory and research 3

Art and design theory and research 3

Art and design theory and research 3

by

Holmes, Alicia.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19601.2)

Available: Copies:

33.

Cover image for Measuring consumer attitude towards Lays Stax

Measuring consumer attitude towards Lays Stax

Measuring consumer attitude towards Lays Stax

by

Skikne, Adam.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19603.2)

Available: Copies:

34.

Mountain Valley Farm's brand development

Mountain Valley Farm's brand development

by

Howson, Warren.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19604.2)

Available: Copies:

35.

Cover image for The country of origin effect on Proudly South African FMCG products

The country of origin effect on Proudly South African FMCG products

The country of origin effect on Proudly South African FMCG products

by

Mitchell, Shane Darryn.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19605.2)

Available: Copies:

36.

Cover image for Whose YouTube : a postmodern perspective & corporate power?

Whose YouTube : a postmodern perspective & corporate power?

Whose YouTube : a postmodern perspective & corporate power?

by

Pearce, Michael.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19606.2)

Available: Copies:

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Library: VEGA Bordeaux

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(171)

Maritz, C. J. (C. Janse)

(30)

(12)

Kotler, Philip.

(11)

Aaker, David A.

(8)

(8)

Keller, Kevin Lane, 1956-

(8)

Cant, M. C. (Michael Colin), 1957-

(7)

Affinity Advertising and Publishing.

(6)

Ambrose, Gavin, author.

(6)

Armstrong, Gary (Gary M.)

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

Heller, Steven.

(6)

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Kotler, Philip, author.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

(5)

Onstott, Scott, author.

(5)

Perreault, William D.

(5)

Advertising Media Association of South Africa.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Ching, Francis D. K., 1943-

(4)

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Institute of Marketing Management.

(4)

Peters, Thomas J.

(4)

Quirk eMarketing (Firm)

(4)

(4)

Rudansky-Kloppers, Sharon.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Time-Life Books.

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

Williams, Richard, 1933-2019, author.

(4)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

American Institute of Graphic Arts.

(3)

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Brink, A. (Annekie)

(3)

Bromfield, Derek.

(3)

Castells, Manuel, 1942-

(3)

(3)

Drewniany, Bonnie L.

(3)

Erasmus, Barney.

(3)

Evening, Martin.

(3)

Farrell, Joyce, author.

(3)

(3)

(3)

(3)

Harris, Paul, 1971- author.

(3)

Hill, Charles W. L.

(3)

Kotze, Phillip.

(3)

Lindström, Martin, 1970-

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

Mankiw, N. Gregory.

(3)

Meggs, Philip B.

(3)

Michalko, Michael, 1940-

(3)

Moodley, Shalina.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Percy, Larry, author.

(3)

(3)

Pitt, Leyland F.

(3)

Purvis, Alston W., 1943-

(3)

(3)

Siebrits, Warren.

(3)

Sontag, Susan, 1933-2004.

(3)

Affirnity Advertising and Publishing

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton, Kelly Kordes.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club of Europe.

(2)

Bagraim, Jeffrey, contributor.

(2)

Barker, Rachel, 1958-

(2)

Baron, Robert A.

(2)

Bearden, William O., 1945-

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bendinger, Bruce.

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

Blackwell, Roger D.

(2)

Blanchard, Kenneth.

(2)

(2)

(2)

Bovée, Courtland L.

(2)

Brealey, Richard A.

(2)

Burke, Rory, 1952-

(2)

Butler, Judith, 1956-

(2)

Calvert, Sheena.

(2)

(2)

(2)

Clements, James P.

(2)

Conran, Sebastian.

(2)

Cooper, Scott W.

(2)

Cunningham, Nicole author.

(2)

(2)

(2)

De Bono, Edward, 1933-

(2)

Denzin, Norman K.

(2)

(2)

Du Plessis, Theo.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Durrheim, Kevin.

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engel, James F.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Erasmus-Kritzinger, Lisel, 1967-

(2)

(2)

Fielding, M. L. (Michael L.)

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

(2)

Frank, Robert H.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

Grant, Robert M., 1948- author.

(2)

Gravett, Sarah.

(2)

Hathorn, Tobias.

(2)

Henning, Elizabeth.

(2)

Heussner, Tobias, author.

(2)

Hiebing, Roman G.

(2)

Higson-Smith, Craig, 1969-

(2)

Hobbs, Philippa, 1955-

(2)

Hollis, Richard.

(2)

Holloway, Myles.

(2)

Horngren, Charles T., 1926-

(2)

(2)

(2)

Ingram, Thomas N.

(2)

Institute of Certified Bookkeepers (South Africa)

(2)

Institute of Marketing.

(2)

Jewler, A. Jerome.

(2)

Joachimsthaler, Erich, 1956-

(2)

Johnson, Michael, 1964-

(2)

Jones, Gareth R.

(2)

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Stephen, 1947-

(2)

Klein, Naomi, 1970-

(2)

Kliczkowski, Sol.

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

Kumar, V., 1957-

(2)

(2)

LaForge, Raymond W.

(2)

LaRose, Robert.

(2)

(2)

Langan, John, 1942-

(2)

Langford, Michael, 1933-

(2)

Lauer, David A.

(2)

Lewicki, Roy J.

(2)

Lincoln, Yvonna S.

(2)

Louw, Lynette, editor.

(2)

(2)

Lovelock, Christopher H.

(2)

(2)

Maivald, James J.

(2)

Marcus, Alan J.

(2)

Maree, Kobus, 1951-

(2)

Margolius, Marcia, 1966-

(2)

(2)

McQuiston, Liz.

(2)

(2)

Miniard, Paul W.

(2)

Mouton, J. (Johann)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

O'Shaughnessy, Michael, 1951-

(2)

Onstott, Scott.

(2)

Oosthuizen, Wayne.

(2)

Painter, Desmond.

(2)

Parkin, Michael, 1939-

(2)

Pentak, Stephen.

(2)

Pervan, Simon, author.

(2)

Porter, Michael E., 1947-

(2)

Porter, Richard E.

(2)

(2)

Rayner, Philip, 1947-

(2)

Rensburg, Ronél S.

(2)

Robbins, Stephen P., 1943-

(2)

Format

(1294)

(231)

Electronic Resources

(41)

(11)

(10)

(9)

(1)

Item Category 1

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Material Type

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Recommended Books

Reference Books

Theses/Dissertations

Language

(1553)

(11)

(11)

(6)

(2)

(1)

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(1)

(1)

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Publication Date

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(72)

(65)

Branding (Marketing)

(60)

(44)

Strategic planning.

(34)

Accounting -- Textbooks.

(33)

Marketing research.

(33)

Brand name products.

(28)

(26)

Computer graphics.

(24)

Consumer behavior.

(24)

Brand name products -- Management.

(23)

(23)

Marketing -- Management.

(22)

Communication in marketing.

(21)

Commercial art.

(20)

Internet marketing.

(20)

Graphic design (Typography)

(19)

(19)

(19)

(18)

Branding (Marketing) -- South Africa.

(16)

Creative ability in business.

(15)

Marketing -- South Africa.

(15)

Social sciences -- Research.

(15)

Adobe Photoshop.

(14)

Advertising -- South Africa.

(14)

(14)

Web sites -- Design.

(14)

(13)

Drawing -- Technique.

(13)

(13)

Entrepreneurship.

(13)

Industrial management.

(13)

Photography -- Digital techniques.

(13)

Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

(12)

(12)

Business communication.

(12)

Computer games -- Design.

(12)

Fashion design.

(12)

(12)

Advertising copy.

(11)

Corporations -- Finance.

(11)

Creative thinking.

(11)

Handbooks and manuals.

(11)

Marketing -- South Africa -- Management.

(11)

Organizational effectiveness.

(11)

Economic development.

(10)

Organizational behavior.

(10)

Social sciences -- Research -- Methodology.

(10)

Aufsatzsammlung.

(9)

Brand name products -- South Africa.

(9)

Commercial statistics.

(9)

English language -- Rhetoric.

(9)

Marketing research -- South Africa.

(9)

Mass media -- South Africa.

(9)

(9)

Organizational change.

(9)

Problems and exercises.

(9)

Public relations.

(9)

Small business -- Management.

(9)

Social sciences -- Methodology.

(9)

Video games -- Design.

(9)

Advertising -- Brand name products.

(8)

(8)

(8)

Business enterprises -- Finance.

(8)

Communication in organizations.

(8)

Computer animation.

(8)

Computer games -- Programming.

(8)

(8)

Image processing -- Digital techniques.

(8)

(8)

(8)

Oral communication.

(8)

Product management.

(8)

Sales promotion.

(8)

Strategisch management.

(8)

(8)

Visual communication.

(8)

Animation (Cinematography)

(7)

Computer-aided design.

(7)

Criticism, interpretation, etc.

(7)

(7)

Industrial management -- Statistical methods.

(7)

Interior decoration.

(7)

Interpersonal communication.

(7)

Microeconomics.

(7)

New business enterprises.

(7)

Relationship marketing.

(7)

Report writing.

(7)

Strategisches Management.

(7)

Südafrika <Staat>

(7)

Written communication.

(7)

Business ethics.

(6)

Business mathematics.

(6)

Business names.

(6)

C# (Computer program language)

(6)

(6)

Communication in management.

(6)

Consumers -- Research.

(6)

Corporate image.

(6)

Creative ability.

(6)

Decision making.

(6)

Dressmaking -- Pattern design.

(6)

(6)

Macroeconomics.

(6)

Microsoft Excel (Computer file)

(6)

(6)

Personnel management -- South Africa.

(6)

Photography -- Lighting.

(6)

(6)

Academic writing.

(5)

Adobe Illustrator (Computer file)

(5)

Advertising -- Awards -- South Africa.

(5)

Advertising campaigns.

(5)

Advertising media planning.

(5)

Art publicitaire.

(5)

Arts graphiques.

(5)

Business communication -- Problems, exercises, etc.

(5)

(5)

Clothing trade.

(5)

College readers.

(5)

(5)

Communication in design.

(5)

Consumers' preferences -- South Africa.

(5)

Corporate culture.

(5)

Corporations -- South Africa.

(5)

Critical thinking.

(5)

Customer relations.

(5)

Decision making -- Statistical methods.

(5)

Developing countries.

(5)

Entrepreneurship -- South Africa.

(5)

Grafische vormgeving.

(5)

Information society.

(5)

Information technology -- Social aspects.

(5)

Intercultural communication.

(5)

(5)

(5)

Management information systems.

(5)

(5)

Mass media and business -- South Africa.

(5)

Project management.

(5)

Public relations -- South Africa.

(5)

(5)

(5)

Small business -- South Africa -- Management.

(5)

(5)

Success in business.

(5)

(5)

Web sites -- Authoring programs.

(5)

Adobe InDesign (Electronic resource)

(4)

Advertising -- Psychological aspects.

(4)

Advertising media planning -- South Africa.

(4)

(4)

Architecture, Domestic.

(4)

(4)

Art and society.

(4)

(4)

(4)

Business -- Research -- Methodology.

(4)

Business communication -- Handbooks, manuals, etc.

(4)

Business planning.

(4)

Clothing and dress.

(4)

Commercial art -- History.

(4)

Communication visuelle.

(4)

Competition, International.

(4)

Consumers -- Research -- South Africa.

(4)

Consumers' preferences.

(4)

(4)

(4)

Dreamweaver (Computer file)

(4)

Economics -- Textbooks.

(4)

(4)

English language -- Grammar.

(4)

Export marketing -- Management.

(4)

Export marketing.

(4)

Fashion merchandising.

(4)

Flash (Computer file)

(4)

(4)

Graphic arts -- History.

(4)

Interior architecture.

(4)

International business enterprises.

(4)

(4)

Macroeconomics -- Textbooks.

(4)

Management -- South Africa.

(4)

Marketing -- Decision making.

(4)

Marketing -- Planning.

(4)

Marketing -- South Africa -- Case studies.

(4)

Mass media and culture.

(4)

(4)

Microeconomics -- Textbooks.

(4)

New business enterprises -- Management.

(4)

Onderzoeksmethoden.

(4)

(4)

Organizational behavior -- South Africa.

(4)

Organizational change -- Management.

(4)

Personnel management.

(4)

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