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25. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Valuation.
Available: Copies:
27. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.
Available: Copies:
29. 
Cover image for Learning in groups : a handbook for face-to-face and online environments
by 
Jaques, David.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- the role of tutor and e-moderator -- Learning groups in context -- Assessing and evaluation with
Available: Copies:
30. 
Cover image for Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Education, Higher -- Great Britain -- Evaluation.
Available: Copies:
31. 
Cover image for Research in practice : applied methods for the social sciences
by 
Terre Blanche, M. J. (Martin J.)
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Section 4: Research in applied contexts. Jobs and careers in social research -- Programme evaluation
Available: Copies:
32. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
Available: Copies:
by 
Lundholm, Russell James.
Format: 
Books
Publication Date 
2004
Excerpt: 
Equity valuation and analysis with eVal / Lundholm, Russell James.
Available: Copies:
34. 
Cover image for Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2003
Excerpt: 
/ Writing : a method of inquiry / Anthropological poetics / Understanding social programs through evaluation
Available: Copies:
35. 
Cover image for The sales advantage : how to get it, keep it, and sell more than ever
by 
Crom, J. Oliver.
Format: 
Books
Publication Date 
2003
Excerpt: 
presentation: sharing our recommendation -- Customer evaluation: moving toward commitment -- Negotiation
Available: Copies:
36. 
Cover image for Effective small group and team communication
by 
Hoover, Judith D. (Judith Davis), 1940-
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Ch. 11. Team outcomes -- Ch. 12. Team assessment/evaluation -- Appendix A: Inventory of team member
Available: Copies:
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