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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Communication Planning -- The Role of Communication in Advertising and Marketing -- Working with a Situation

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Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

about consumer behaviors, consumer welfare, and the future of consumer research. Included in the

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

the effectiveness of the IMC tools.

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Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

responsibilities : The legal environment of interior design practice ; Criminal versus tort law ; Negligence

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Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-- Chart the future forward -- Research firms -- SMS aggregators -- Mobile web resources -- Mobile app

Available: Copies:

Metaskills : five talents for the robotic age

Neumeier, Marty.

Format:

Books

Publication Date

2013

Excerpt:

Metaskills : five talents for the robotic age / Neumeier, Marty.

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The design of everyday things

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2013

Excerpt:

The design of everyday things / Norman, Donald A., author.

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Fashion trends : analysis and forecasting

Kim, Eundeok.

ebrary http://site.ebrary.com/id/10727510
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543

Format:

Books

Publication Date

2011

Excerpt:

the Rate of Adoption: Attributes of the Innovation -- Factors Influencing the Rate of Adoption

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The Sage handbook of qualitative research

Denzin, Norman K.

Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html

Format:

Books

Publication Date

2011

Excerpt:

The Sage handbook of qualitative research / Denzin, Norman K.

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10.

Fashion design

Bye, Elizabeth.

Format:

Books

Publication Date

2010

Excerpt:

1. History of couture. The originators -- The changing role of couture -- The moderns -- The next

Available: Copies:

11.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

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12.

The idea writers : copywriting in a new media and marketing era

Iezzi, Teressa.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html

Format:

Books

Publication Date

2010

Excerpt:

The idea writers : copywriting in a new media and marketing era / Iezzi, Teressa.

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