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25.

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

Business names.

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26.

GB : graphic Britain

Burgoyne, Patrick.

Format:

Books

Publication Date

2002

Excerpt:

Hot on the heels of such star names as Neville Brody, Peter Saville, and Jonathan Barnbrook comes a

Available: Copies:

27.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

-- Dealing with Names -- A New Role for Advertising -- Maintaining the Brand -- Keeping On Course -- Firing

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28.

Building strong brands

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Business names -- Management.

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29.

The art of looking sideways

Fletcher, Alan.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1414/2002265411-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1414/2002265411-d.html

Format:

Books

Publication Date

2001

Excerpt:

-- Wordplay -- Handedness -- Pictograms -- Scripts -- Letters -- Identity -- Names -- Signatures -- Insignia

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30.

Man about town

Hayward, Catherine.

Publisher description http://catdir.loc.gov/catdir/description/ste022/2001269815.html

Format:

Books

Publication Date

2001

Excerpt:

course of history include such vaunted and diverse names as Sigmund Freud, Frank Sinatra, the Beatles

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31.

Marks of excellence : the history and taxonomy of trademarks

Mollerup, Per, 1942-

Format:

Books

Publication Date

1999

Excerpt:

Business names -- History.

Available: Copies:

32.

The Oxford-Duden pictorial French and English dictionary

Clark, M. (Michael)

Format:

Books

Publication Date

1996

Excerpt:

glance their French and English names. Exceptionally wide coverage of the vocabulary of Science and

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33.

Bodies that matter : on the discursive limits of "sex"

Butler, Judith, 1956-

Table of contents http://www.gbv.de/dms/hbz/toc/ht006182716.pdf
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1586659&custom_att_2=simple_viewer

Format:

Books

Publication Date

1993

Excerpt:

-- "Dangerous crossing": Willa Cather's masculine names -- Passing, queering: Nella Larsen's psychoanalytic

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34.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

-- Names -- Symbols -- Slogans -- Brand Extensions: The Good, the Bad, and the Ugly -- The Levi Tailored

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35.

A kick in the seat of the pants : using your explorer, artist, judge, & warrior to be more creative

Von Oech, Roger.

Publisher description http://catdir.loc.gov/catdir/description/hc042/85045238.html

Format:

Books

Publication Date

1986

Excerpt:

-- Notes -- Index of proper names -- About the author.

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