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Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan

Available: Copies:

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.

Available: Copies:

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Sales promotion.

Available: Copies:

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

: special issues for the small business -- The global advertising and promotion effort -- Personal selling

Available: Copies:

10.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

Available: Copies:

11.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

12.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

; conducting an accurate situation analysis; formulating problems and opportunities; setting realistic sales

Available: Copies:

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