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1. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
2. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
consumer behaviour on digital channels -- 14 Objective setting -- 15 Marketing mix for the digital world
Available: Copies:
3. 
Cover image for Contemporary management principles
Contemporary management principles
Contemporary management principles
by 
Brevis, Tersia, 1967-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3124101&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
Available: Copies:
4. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
5. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior.
Available: Copies:
6. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Behavior modification -- Economic aspects.
Available: Copies:
7. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only
Available: Copies:
8. 
Cover image for Gender, crime and criminal justice
Gender, crime and criminal justice
by 
Fitz-Gibbon, Kate (Lecturer in criminology), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Criminal behavior.
Available: Copies:
9. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
10. 
Cover image for Procedural generation in game design
Procedural generation in game design
by 
Short, Tanya, editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
accidental plotlines, and manage complex systems that are prone to unpredictable behaviour. The book offers a
Available: Copies:
12. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Cant, M. C. (Michael Colin), 1957- editor.
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Robbins, Stephen P., 1943-
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Bagraim, Jeffrey, contributor.
(2)
Brevis, Tersia, 1967-
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Consumer behavior.
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Organizational behavior.
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Branding (Marketing)
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Personnel management -- South Africa.
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Marketing -- South Africa -- Management.
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