by
Neumeier, Marty.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format:
Books
Publication Date
2006
Excerpt:
The brand gap : how to bridge the distance between business strategy and design : a whiteboard
by
Muller, Gordon, 1952-
Format:
Books
Publication Date
2005
Excerpt:
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
by
Mintzberg, Henry.
Format:
Books
Publication Date
2005
Excerpt:
Strategische planning.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format:
Books
Publication Date
2002
Excerpt:
, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in
by
Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format:
Books
Publication Date
2002
Excerpt:
Creative ability in business.
by
Ghemawat, Pankaj.
Format:
Books
Publication Date
2001
Excerpt:
Strategy and the business landscape. core concepts / Ghemawat, Pankaj.
by
Struwig, F. W.
Format:
Books
Publication Date
2001
Excerpt:
Planning, designing and reporting research / Struwig, F. W.
by
Ilbury, Chantell.
Format:
Books
Publication Date
2001
Excerpt:
The mind of a fox : scenario planning in action / Ilbury, Chantell.
by
Thompson, Arthur A., 1940-
Format:
Books
Publication Date
1998
Excerpt:
Business planning.
by
Duncan, Tom (Thomas R.)
Format:
Books
Publication Date
1997
Excerpt:
interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
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