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000000000000IIE
Print
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
28. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in
Available: Copies:
by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategy and the business landscape. core concepts / Ghemawat, Pankaj.
Available: Copies:
by 
Struwig, F. W.
Format: 
Books
Publication Date 
2001
Excerpt: 
Planning, designing and reporting research / Struwig, F. W.
Available: Copies:
by 
Ilbury, Chantell.
Format: 
Books
Publication Date 
2001
Excerpt: 
The mind of a fox : scenario planning in action / Ilbury, Chantell.
Available: Copies:
34. 
Cover image for Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Business planning.
Available: Copies:
35. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional
Available: Copies:
36. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies:
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