The use of gamification as a marketing communication tool to engage with South African millenials

Effective business communication in organisations : preparing messages that communicate

Integrated organisational communication

Raise your leaders

Advertising, promotion, and other aspects of integrated marketing communications

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Exploring the role of nostalgic brand communication in the Afrikaner market

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Crouch, touch, to not engage : the scrum between advertisers and PVR

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries