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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

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Africa's media, democracy, and the politics of belonging

Nyamnjoh, Francis B., 1961-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013004758&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book review (H-Net) http://www.h-net.org/reviews/showrev.php?id=11845
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-d.html

Format:

Books

Publication Date

2005

Excerpt:

Africa's media, democracy, and the politics of belonging / Nyamnjoh, Francis B., 1961-

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McQuail's mass communication theory

McQuail, Denis.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html

Format:

Books

Publication Date

2005

Excerpt:

McQuail's mass communication theory / McQuail, Denis.

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New media : a critical introduction

Lister, Martin, 1947-

Table of contents Kostenfrei
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2002029452-d.html

Format:

Books

Publication Date

2003

Excerpt:

New media : a critical introduction / Lister, Martin, 1947-

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Mass media research : an introduction

Wimmer, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-t.html

Format:

Books

Publication Date

2003

Excerpt:

Mass media research : an introduction / Wimmer, Roger D.

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Teaching graphic design : course offerings and class projects from the leading graduate and undergraduate programs

Heller, Steven.

Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003015463.html

Format:

Books

Publication Date

2003

Excerpt:

-- Introduction to communications design / Katherine McCoy -- Design realities and professional practices / Jan

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Communication, cultural and media studies : the key concepts

Hartley, John, 1948-

Format:

Books

Publication Date

2002

Excerpt:

Communication, cultural and media studies : the key concepts / Hartley, John, 1948-

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Media writer's handbook : a guide to common writing and editing problems

Arnold, George T.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99025514.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99025514.html

Format:

Books

Publication Date

2000

Excerpt:

Media writer's handbook : a guide to common writing and editing problems / Arnold, George T.

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10.

Representation : cultural representations and signifying practices

Hall, Stuart, 1932-2014.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html

Format:

Books

Publication Date

1997

Excerpt:

Culture, media, and identities.

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