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25. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion.
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26. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Kotler, Philip.
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Armstrong, Gary (Gary M.)
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Armstrong, Gary (Gary M.), author.
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