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1.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001

Available: Copies:

2.

Cover image for Online marketing : a customer-led approach

Online marketing : a customer-led approach

Online marketing : a customer-led approach

by

Gay, Richard.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001

Available: Copies:

3.

Cover image for Marketing research : tools & techniques

Marketing research : tools & techniques

Marketing research : tools & techniques

by

Bradley, Nigel, 1958-

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007 2006

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002

Available: Copies:

4.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001

Available: Copies:

5.

Cover image for Mapping ICT access in South Africa

Mapping ICT access in South Africa

by

Tlabela, Kholadi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017129718&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0730/2007325911-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0730/2007325911-d.html

Format:

Books

Publication Date

2007

Excerpt:

=service&doc_library=BVB01&doc_number=017129718&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

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6.

Cover image for Measuring marketing : 103 key metrics every marketer needs

Measuring marketing : 103 key metrics every marketer needs

Measuring marketing : 103 key metrics every marketer needs

by

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001

Available: Copies:

7.

Cover image for The conscience of a liberal

The conscience of a liberal

by

Krugman, Paul R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz275755223inh.htm

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html">http://catdir

Available: Copies:

8.

Cover image for The French romantics : literature and the visual arts, 1800-1840

The French romantics : literature and the visual arts, 1800-1840

by

Wakefield, David (David F.)

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://tocs.kubikat.org/rco/b00/332/b00332078m-toc.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz270600590inh.htm

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

9.

Cover image for Introduction to film studies

Introduction to film studies

by

Nelmes, Jill, 1954-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026119.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015715381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://media.obvsg.at/AC05943479-1001

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015715381&line_number=0001

Available: Copies:

10.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001

Available: Copies:

11.

Cover image for What is publication design?

What is publication design?

What is publication design?

by

Bhaskaran, Lakshmi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016802524&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

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Available: Copies:

12.

Brand from the inside : eight essentials to emotionally connect your employees to your business

by

Sartain, Libby, 1954-

Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006001081.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1651237&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024529326&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2006001081-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2006001081-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

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Keller, Kevin Lane, 1956-

(3)

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(2)

(2)

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(1)

(1)

Ahlstrand, Bruce W.

(1)

American Institute of Graphic Arts.

(1)

(1)

Bedbury, Scott.

(1)

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(1)

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(1)

Boeije, Hennie, 1966-

(1)

Bolton, Richard, 1956-

(1)

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(1)

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(1)

Bruce, Duncan, 1951-

(1)

Butler, Judith, 1956-

(1)

(1)

Center for Creative Leadership.

(1)

Charlesworth, Alan, 1956-

(1)

(1)

Churchill, Gilbert A.

(1)

Cohen, Allan R.

(1)

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(1)

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(1)

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(1)

Davis, John, 1960 February 17-

(1)

(1)

Edgar, David (David A.)

(1)

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(1)

(1)

Fenichell, Stephen.

(1)

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(1)

(1)

(1)

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(1)

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(1)

Grant, John, 1964-

(1)

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(1)

Gunter, Barrie.

(1)

(1)

Hanlon, Patrick.

(1)

Hartigan, Pamela.

(1)

Harvey, David, 1945-

(1)

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(1)

Heller, Steven.

(1)

(1)

Hunt, Terry, 1955-

(1)

Irwin, Alan, 1955-

(1)

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(1)

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(1)

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(1)

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(1)

Kellogg School of Management.

(1)

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(1)

Krugman, Paul R.

(1)

Kumar, V., 1957-

(1)

Lampel, Joseph.

(1)

Lange, Fredrik.

(1)

Littman, Jonathan, 1958-

(1)

Maryland Institute, College of Art.

(1)

McCandless, David.

(1)

McCauley, Cynthia D. (Cynthia Denise), 1958-

(1)

McLuhan, Marshall, 1911-1980.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Qualman, Erik, 1972-

(1)

Rayner, Philip, 1947-

(1)

Ruderman, Marian N.

(1)

Rwigema, Henry.

(1)

Sartain, Libby, 1954-

(1)

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(1)

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(1)

Schumann, Mark, 1955-

(1)

Smith, Aaron, 1972-

(1)

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(1)

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(1)

Strunk, William, 1869-1946.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Branding (Marketing)

(9)

(8)

Brand name products -- Management.

(5)

Brand name products.

(5)

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(4)

Strategisches Management.

(4)

Consumer behavior.

(3)

Corporate image.

(3)

Creative ability in business.

(3)

(3)

(3)

Marketing research.

(3)

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(3)

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(3)

(2)

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(2)

(2)

Developing countries.

(2)

(2)

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(2)

Internet marketing.

(2)

(2)

(2)

(2)

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(2)

Marketingforschung.

(2)

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(2)

(2)

Organizational effectiveness.

(2)

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(2)

Sozialwissenschaften.

(2)

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(2)

(2)

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(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Chateaubriand, François-René de, 1768-1848.

(1)

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(1)

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(1)

(1)

Communication in marketing.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Creative ability in business -- Case studies.

(1)

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(1)

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(1)

Customer loyalty programs -- Case studies.

(1)

Customer relations -- Management.

(1)

(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Graphic design (Typography) -- History.

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Hugo, Victor, 1802-1885.

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