: building an integrated marketing plan with story -- The brand story hero: put your customers at the heart

, inclusion, & purpose-led marketing -- Building a culture for results.

. Products, Services, and Brands: Building Customer Value -- 9. Developing New Products and Managing the

: machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better

Building -- Details -- Drawings.

Richard Williams provides the building blocks of how to construct walks, using stick figures to make it

effectiveness - tools for monitoring and measuring fitness of approach -- What to do next? Building a futuring

understanding the key principles of building enduring brands. This book presents a cohesive framework for brand

and sexuality in games -- Building a universe -- Writing for non-digital games (board games) -- From

strategically about your brand. Brand positioning : the foundation for building a strong brand / Alice M. Tybout

Preface -- An overview of strategic retail management -- An introduction to retailing -- Building

. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance