A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Is brand South Africa creating a positive rainbow nation for our millennials

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

Does the colour of the beer bottle influence South African consumers' perception of the brand?

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand