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25. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
. Monitoring, evaluation, and control. 19. Measuring the effectiveness of the promotional program -- Part Seven
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26. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic management : formulation, implementation, and control / Pearce, John A.
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27. 
Cover image for Understanding social research
Understanding social research
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Understanding social research / Mouton, J. (Johann)
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Social psychology.
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Study guides.
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Communication in management.
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Computer networks -- Security measures -- Examinations -- Study guides.
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Computer networks -- Security measures -- Examinations.
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