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1. 
Cover image for Business cases
by 
Rudansky-Kloppers, Sharon, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
: the airline industry -- 4. Corporate social responsibility : South African Breweries -- 5. General
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2. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
3. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
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4. 
Cover image for Early childhood curriculum for all learners : integrating play and literacy activities
by 
Selmi, Ann M., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
mathematics centers -- Integrating play activities in the social studies and book centers -- Integrating play
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5. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
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6. 
Cover image for Tourism : a modern synthesis
by 
Page, Stephen, 1963- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
; Marketing tourism destinations -- IV. The impact of tourism. Economic impacts ; Social and cultural impacts
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7. 
Cover image for Contemporary management principles
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
2014
Excerpt: 
responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning
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8. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility
Available: Copies:
9. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand
Available: Copies:
10. 
Cover image for Successful event management : a practical handbook
by 
Shone, Anton, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
suppliers -- Social, economic, political and developmental implications -- Making a start and planning the
Available: Copies:
11. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications
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12. 
Cover image for Introduction to business management
by 
Erasmus, Barney.
Format: 
Books
Publication Date 
2013
Excerpt: 
business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general
Available: Copies:
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