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2. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
Available: Copies:
3. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
Available: Copies:
4. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
5. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The
Available: Copies:
7. 
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2001
Excerpt: 
-line children's consumer culture / Public policy and private practice : government regulations and parental
Available: Copies:
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2001
Excerpt: 
digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with
Available: Copies:
9. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
10. 
Cover image for Marketing channels
by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
consumers, selected from the worldwide business press, research, and consulting. Examples range from
Available: Copies:
11. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
Available: Copies:
12. 
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
by 
Mick, David Glen.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumers -- Research.
Available: Copies:
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