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1. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
2
Available: Copies:
2. 
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: 
Books
Publication Date 
2012
Excerpt: 
Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled
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4. 
Cover image for The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
Available: Copies:
5. 
Cover image for The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
The annual 2012/13 : advertising, media, marketing and branding.
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
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6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
2
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7. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
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8. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
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9. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
development of advertising in Australia and New Zealand -- 2. Integrated marketing communication: how
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10. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
. 2 Critique in Action -- ch. 6 AdAlliances: Your Partners in Creating Great Advertising -- The Dance
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11. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
2
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12. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
2
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