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Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

Issues in advertising

Reekie, W. Duncan.

Format:

Books

Publication Date

1988

Excerpt:

Issues in advertising / Reekie, W. Duncan.

Available: Copies:

Cases in advertising

Weilbacher, William M.

Format:

Books

Publication Date

1981

Excerpt:

Advertising -- United States -- Case studies.

Available: Copies:

Tested advertising methods.

Caples, John.

Format:

Books

Publication Date

1974

Excerpt:

Tested advertising methods. Caples, John.

Available: Copies:

Library of advertising

Johnson, Axel Petrus, 1875-

Format:

Books

Publication Date

2009 1913

Excerpt:

Library of advertising / Johnson, Axel Petrus, 1875-

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Advertising : a framework

Lane, W. Ronald, 1940-

Format:

Books

Publication Date

2001

Excerpt:

Advertising : a framework / Lane, W. Ronald, 1940-

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Ogilvy on advertising

Ogilvy, David, 1911-1999.

Format:

Books

Publication Date

1995 1983

Excerpt:

Ogilvy on advertising / Ogilvy, David, 1911-1999.

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Ogilvy on advertising

Ogilvy, David, 1911-1999.

Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html

Format:

Books

Publication Date

1985 1983

Excerpt:

Ogilvy on advertising / Ogilvy, David, 1911-1999.

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Essentials of contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html

Format:

Books

Publication Date

2007 2006

Excerpt:

Essentials of contemporary advertising / Arens, William F.

Available: Copies:

10.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

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11.

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Advertising and sales promotion / Koekemoer, Ludi.

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12.

Controversies in contemporary advertising

Sheehan, Kim.

Format:

Books

Publication Date

2014

Excerpt:

Controversies in contemporary advertising / Sheehan, Kim.

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