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1.
Contemporary advertising
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media
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Belch, George E. (George Edward), 1951-
(6)
Belch, Michael A.
(5)
Arens, William F.
(4)
Andrews, J. Craig.
(2)
Burnett, John, 1944-
(2)
Moriarty, Sandra E. (Sandra Ernst)
(2)
Shimp, Terence A.
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Wells, William, 1926-
(2)
Altstiel, Tom, author.
(1)
Altstiel, Tom.
(1)
Arens, Christian.
(1)
Augustine, Dan, author.
(1)
Belch, George E. (George Edward), 1951-. Advertising and promotion.
(1)
Berger, Warren.
(1)
Blakeman, Robyn, 1958-
(1)
Felton, George, 1947-
(1)
Grow, Jean, author.
(1)
Grow, Jean.
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(1)
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(1)
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(1)
Landa, Robin, author.
(1)
O'Guinn, Thomas C.
(1)
O'Guinn, Thomas C. Advertising and integrated brand promotion.
(1)
Rodgers, Shelly.
(1)
Semenik, Richard J.
(1)
Tag, Nancy R.
(1)
Thorson, Esther.
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Weigold, Michael F., 1958-
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