Search Results for

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

94 Results Found

Subscribe to search results

1 2 3 4 5 .. 8

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Cover image for Integrated organisational communication

Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Available: Copies:

2.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Available: Copies:

3.

Cover image for Integrated organisational communication

Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Available: Copies:

4.

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

by

Ndaki, Lungile.

Format:

Computer file

Publication Date

2012

Available: Copies:

5.

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

by

Peters, Luise.

Format:

Computer file

Publication Date

2012

Available: Copies:

6.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

by

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Available: Copies:

7.

Cover image for Crouch, touch, to not engage : the scrum between advertisers and PVR

Crouch, touch, to not engage : the scrum between advertisers and PVR

Crouch, touch, to not engage : the scrum between advertisers and PVR

by

Whitehead, Seth.

Format:

Manuscript

Publication Date

2012

Available: Copies:

8.

Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

by

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Available: Copies:

9.

Cover image for The handbook of strategic public relations and integrated communications

The handbook of strategic public relations and integrated communications

by

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Available: Copies:

10.

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

by

Alpert, Jed.

Format:

Books

Publication Date

2012

Available: Copies:

11.

Cover image for Advertising : an integrated marketing communication perspective

Advertising : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Available: Copies:

12.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 2 3 4 5 .. 8

Limit Search Results

Narrowed by:

Included

Subject: Communication in marketing.

Access Level

Author

Belch, George E. (George Edward), 1951-

(11)

Belch, Michael A.

(9)

Shimp, Terence A.

(8)

(4)

Clow, Kenneth E.

(4)

(4)

Independent Institute of Education. Vega School of Brand Leadership.

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

Koekemoer, Ludi.

(3)

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

Egan, John, 1952- author.

(2)

Kitchen, Philip J.

(2)

Mulder, D. (Dalmé)

(2)

Parente, Donald.

(2)

Rossiter, John R.

(2)

Van Heerden, Neels, 1957-

(2)

(1)

Ahonen, Tomi T.

(1)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bothma, Neels, 1959-

(1)

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Chartered Institute of Marketing.

(1)

Cook, Gordon, 1948-

(1)

Copley, Paul, 1952- author.

(1)

Coulson-Thomas, Colin.

(1)

Dahlén, Micael.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Fishbach, Stephen.

(1)

Hackley, Christopher E.

(1)

Harris, Thomas L., 1931-

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Holtzhausen, Lida

(1)

Institute of Marketing.

(1)

(1)

Kazmi, S. H. H.

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

Leventis, Katherine.

(1)

(1)

Mckend, Robert.

(1)

Mokoena, Kamogelo.

(1)

Monash University. Dept. of Marketing.

(1)

(1)

(1)

Mpendukana, Sibonile.

(1)

(1)

Ndaki, Lungile.

(1)

(1)

(1)

Ngobeni, Lesego.

(1)

Niemann-Struweg, I.

(1)

Ouwersloot, Hans.

(1)

Percy, Larry, author.

(1)

(1)

(1)

Rensburg, Ronel S.

(1)

Reyneke, Rolene.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Smith, Terry, 1955-

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

Toth, Elizabeth L.

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Mariken Jansen.

(1)

VanSlyke Turk, Judy.

(1)

Varey, Richard J., 1955-

(1)

Veitch, Emily Frances.

(1)

(1)

Waymer, Damion.

(1)

Wheeler, Scot R.

(1)

Wheeler, Scot R., author.

(1)

Whitehead, Seth.

(1)

(1)

(1)

Format

(81)

(8)

(3)

Electronic Resources

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Audio-visual equipment

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(94)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(35)

Sales promotion.

(28)

(15)

Branding (Marketing)

(11)

Direct marketing.

(7)

Communication in management.

(4)

Marketing -- Management.

(4)

Marketing channels.

(4)

Strategic planning.

(4)

Advertising campaigns.

(3)

(3)

(3)

Advertising -- Management.

(2)

Communication en marketing.

(2)

Consumer behavior.

(2)

Consumers -- Research -- South Africa.

(2)

(2)

Electronic commerce.

(2)

Internet marketing.

(2)

Marktkommunikation.

(2)

Promoción de ventas.

(2)

Public relations.

(2)

(2)

Advertising -- Brand name products.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa.

(1)

Attachment behavior.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

Belanghebbenden.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business networks.

(1)

Canales de comercialización.

(1)

Commercial art.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- South Africa.

(1)

(1)

Comunicación en la mercadotecnia.

(1)

Comunicación en mercadeo.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- India.

(1)

Consumers -- Research.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

Corporate culture.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Creative ability in business.

(1)

Customer relations.

(1)

Electronic books.

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Integriertes Management.

(1)

Interne communicatie.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

(1)

Market segmentation.

(1)

Marketing -- Technological innovations.

(1)

Marketing direct.

(1)

Marknadsföring.

(1)

Merken (commercie)

(1)

(1)

(1)

Positioning (Advertising)

(1)

Promotie (public relations)

(1)

Public relations -- Moral and ethical aspects.

(1)

(1)

(1)

Relationship marketing.

(1)

Sales promotion -- Planning.

(1)

Sales promotion -- South Africa.

(1)

Social influence.

(1)

Social interaction.

(1)

Social media -- South Africa.

(1)

(1)

Target marketing.

(1)

(1)

Ventes -- Promotion.

(1)

Visual communication.

(1)

(1)

Item Available

Advanced Search Location

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2