the Forum Shops at Caesar's Palace -- 3. The Lion King, mimesis, and Disney's magical capitalism -- 4

Household Decision Making -- Sect. 4. Consumers and Subcultures -- Ch. 13. Income and Social Class -- Ch. 14

-- 3. Introduction to affect and cognition -- 4. Consumers' product knowledge and involvement -- 5

by the experience -- 3. Who is a member of the luxury "class"? -- 4. Luxury consumers - the luxuries

. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and

. The changing world of consumption -- Ch. 3. The meaning and nature of culture -- Ch. 4. Consumption

the ones to reach -- 2. Women have changed the landscape -- 3. What do women want? : C.H.A.R.G.E. -- 4

Culture -- Pt. II. Consumer Characteristics and Fashion Implications. 4. Individual Consumer Dynamics

Information Gap -- II. The Reasons We Shop Today -- 4. The Mindset of Shopping -- 5. Motivations for Shopping

commitment with just a few questions -- 4. Answers to Some Old Questions -- Clearing up confusion about

-decision Process. 4. Motivators. 5. Determinants. 6. Models of the purchase decision-making process -- Pt. 3

. II. The cognitive consumer. 3. Perceptual processes. 4. Cognitive and behavioral learning. 5