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25.

Why we shop : emotional rewards and retail strategies

Pooler, Jim.

Format:

Books

Publication Date

2003

Excerpt:

-- 6. Shopping from the Heart -- 7. The Passionate Shopper -- 8. Emotional Rewards -- 9. Shopping in

Available: Copies:

26.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

from over 2800 studies worldwide -- 6. Why Advertisers Cannot Ignore Commitment -- What is already in

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27.

Consumer behaviour in tourism

Swarbrooke, John.

Format:

Books

Publication Date

1999

Excerpt:

-decision Process. 4. Motivators. 5. Determinants. 6. Models of the purchase decision-making process -- Pt. 3

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28.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

. Attitudes and behavior -- Pt. III. The personal consumer. 6. Motivation and lifestyle. 7. Personality -- Pt

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29.

Microeconomics and behavior

Frank, Robert H.

Format:

Books

Publication Date

1998 1997

Excerpt:

-- Ch. 6. The Economics of Information and Choice Under Uncertainty -- Ch. 7. Explaining Tastes: The

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