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Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

-- 9. Product policy 1 : physical, service and symbolic attributes -- 10. Product policy 2 : managing

Available: Copies:

Managing diverse working styles : the leadership competitive advantage

Potoker, Elaine S. (Elaine Sharon)

Format:

Books

Publication Date

2005 2004

Excerpt:

Available: Copies:

The couple is telling you what you need to know : couple-directed therapy in a multicultural context

Bobes, Toby, 1940-

Format:

Books

Publication Date

2005

Excerpt:

Ch. 1. Listening -- Ch. 2. Language practices -- Ch. 3. Questioning -- Ch. 4. Creating a conceptual

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International management : managing in a diverse and dynamic global environment

Phatak, Arvind V.

Publisher description http://www.loc.gov/catdir/description/mh051/2004044917.html
Table of contents http://www.loc.gov/catdir/toc/mh051/2004044917.html

Format:

Books

Publication Date

2005

Excerpt:

. 2. The global macroeconomic environment -- Ch. 3. The political environment and political risk -- Ch

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Intercultural communication in the global workplace

Beamer, Linda.

Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003066458.html
Table of contents http://www.loc.gov/catdir/toc/mh041/2003066458.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003066458.html

Format:

Books

Publication Date

2005

Excerpt:

1. Culture and communication -- 2. The role of language in intercultural business communication

Available: Copies:

Organizational psychology in cross-cultural perspective

Silverthorne, Colin P. (Colin Patric)

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004015264.html

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

Advertising as multilingual communication

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Excerpt:

1. Defining multilingualism in a market context -- 2. Foreign languages in advertising discourse

Available: Copies:

Cultures and organizations software of the mind

Hofstede, Geert, 1928-

Format:

Books

Publication Date

2005

Excerpt:

1. Introduction : the rules of the social game -- 2. More equal than others -- 3. I, we, and they

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Cross-cultural communication : perspectives in theory and practice

Warren, Thomas L.

Format:

Books

Publication Date

2005

Excerpt:

302.2 W293C 2005

Available: Copies:

10.

Communication between cultures

Samovar, Larry A.

Format:

Books

Publication Date

2004

Excerpt:

XX(16897.2)302.2 SAM

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11.

HRD in the age of globalization : a practical guide to workplace learning in the third millennium

Marquardt, Michael J.

Table of contents http://www.loc.gov/catdir/toc/ecip0416/2004006148.html

Format:

Books

Publication Date

2004

Excerpt:

1. Globalization and HRD -- 2. Culture and HRD -- 3. Design and development of global HRD programs

Available: Copies:

12.

Cross-cultural communication : the essential guide to international business

Bannon, Gerard.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000965-d.html

Format:

Books

Publication Date

2003

Excerpt:

prepare to do business -- 2: Company 31 -- How to interpret your partner's company style and attitudes

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