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25. 
Cover image for International public relations : negotiating culture, identity, and power
by 
Curtin, Patricia A. (Patricia Ann), 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case
Available: Copies:
26. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Celebrities -- Community relations -- Good intentions turned around -- Contingency planning -- In a froth over
Available: Copies:
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts
Available: Copies:
28. 
Cover image for Public relations writing : form & style.
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
Planning Process -- Readability Formulas -- Copyfitting.
Available: Copies:
29. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
Available: Copies:
30. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
relations industry -- Interview sketch 1: defining public relations -- Public relations planning and
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
Available: Copies:
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2002
Excerpt: 
: defining public relations problems -- Step two: planning and programming -- Step three: taking action and
Available: Copies:
by 
Oliver, Sandra.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic planning.
Available: Copies:
34. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating
Available: Copies:
35. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
1994
Excerpt: 
: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1993
Excerpt: 
Planning. 5. Research Processes, Procedures and Techniques. 6. Publics and Public Opinion -- pt. 3. PR
Available: Copies:
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