34 Results Found
0000000000IIE
1.
by
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format:
Books
Publication Date
2002
Excerpt:
Advertising media planning / Sissors, Jack Zanville, 1919-
2.
by
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:
Books
Publication Date
2002
Excerpt:
-- Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales
3.
by
Seitel, Fraser P.
Format:
Books
Publication Date
2001
Excerpt:
Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C
by
Cooke, Alison.
Format:
Books
Publication Date
2001
Excerpt:
A guide to finding quality information on the Internet : selection and evaluation strategies /
by
Erasmus-Kritzinger, Lisel, 1967-
Format:
Books
Publication Date
2000
Excerpt:
communication and advertising -- 4. Presentation communication -- 5. Multicultural communication in the business
by
Davis, Joel, 1950-
Format:
Books
Publication Date
1997
Excerpt:
Advertising research : theory and practice / Davis, Joel, 1950-
7.
by
Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Format:
Books
Publication Date
1997
Excerpt:
. Execution. Ch. 19. Plan Execution -- pt. 4. Evaluation. Ch. 20. Plan Evaluation. Ch. 21. Marketing Research
8.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.
9.
by
Burton, Philip Ward, 1910-
Format:
Books
Publication Date
1993
Excerpt:
Advertising copy -- Evaluation.
by
Coffman, C. DeWitt (Charles DeWitt)
Format:
Books
Publication Date
1980
Excerpt:
-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling
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