Search Results for Campaign management.

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25.

It's not just PR : public relations in society

Coombs, W. Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html

Format:

Books

Publication Date

2007

Excerpt:

relations influences society -- Marketplace of ideas -- Issues management : a framework of effects on public

Available: Copies:

26.

Strategic public relations management : planning and managing effective communication programs

Austin, Erica Weintraub.

Format:

Books

Publication Date

2006

Excerpt:

Strategic public relations management : planning and managing effective communication programs /

Available: Copies:

27.

Current issues in political marketing

Wymer, Walter W.

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004146.html

Format:

Books

Publication Date

2005

Excerpt:

Campaign management.

Available: Copies:

28.

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

Public relations -- Management.

Available: Copies:

29.

Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.

Available: Copies:

30.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

Available: Copies:

31.

Who says elephants can't dance? : inside IBM's historic turnaround

Gerstner, Louis V.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html

Format:

Books

Publication Date

2002

Excerpt:

International Business Machines Corporation -- Management.

Available: Copies:

32.

Strategic marketing problems : cases and comments

Kerin, Roger A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

33.

Planning and managing public relations campaigns

Gregory, Anne.

Format:

Books

Publication Date

2000

Excerpt:

Planning and managing public relations campaigns / Gregory, Anne.

Available: Copies:

34.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

new management after old management rejection -- Asking for a testimonial letter -- Avoiding a

Available: Copies:

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