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1. 
Cover image for The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
The essentials of marketing research / Silver, Lawrence S., 1948-
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2. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
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5. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
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6. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
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7. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
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8. 
Cover image for Contemporary sport management
by 
Pedersen, Paul Mark.
Format: 
Books
Publication Date 
2011
Excerpt: 
facility and event management / Sport consumer behavior / Legal considerations in sport management
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10. 
Cover image for Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
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11. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
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12. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer
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