Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

True food : an exploratory study of organic consumers in Cape Town

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Social media and best practice : the consumer-brand relationship

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

An analysis of how brand reputation affects female consumer choice of cigarette brands