Search Results for Consumer research.

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265 Results Found

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Global marketing & advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

Available: Copies:

Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Handbook of research on gender and marketing / Dobscha, Susan, editor.

Available: Copies:

Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior / Schiffman, Leon G., author.

Available: Copies:

Marketing

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

Available: Copies:

Psychological testing and assessment : an introduction to tests and measurement

Cohen, Ronald Jay, author.

Format:

Books

Publication Date

2018

Excerpt:

-- Organizational Culture -- Other Tools Of Assessment For Business Applications -- Consumer Psychology -- The

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Millennials, goldfish & other training misconceptions : debunking learning myths and superstitions

Quinn, Clark N., 1956- author.

Format:

Books

Publication Date

2018

Excerpt:

laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials

Available: Copies:

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

10.

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

relations management -- Public relations and the consumer -- Business-to-business public relations -- Public

Available: Copies:

11.

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Kennard, Catherine.

Format:

Manuscript

Publication Date

2017

Excerpt:

A quantitative exploration of South African consumer's perception and response to Mc Donald's

Available: Copies:

12.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research -- South Africa

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