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25. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
27. 
Cover image for Strategic customer management : strategizing the sales organization
Strategic customer management : strategizing the sales organization
by 
Piercy, Nigel F.
Volltext http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9780199544509
Format: 
Books
Publication Date 
2009
Excerpt: 
CLIENT ORIENTED MANAGEMENT + MARKET ORIENTED MANAGEMENT (BUSINESS MANAGEMENT)
Available: Copies:
28. 
Cover image for Open innovation in the financial services : growing through openness, flexibility and customer integration
Open innovation in the financial services : growing through openness, flexibility and customer integration
by 
Fasnacht, Daniel, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
29. 
Cover image for Principles of customer relationship management
Principles of customer relationship management
by 
Baran, Roger Joseph, 1945-
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management -- Textbooks.
Available: Copies:
30. 
Cover image for Built to serve : how to drive the bottom line with people-first practices
Built to serve : how to drive the bottom line with people-first practices
by 
Sanders, Dan J.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management.
Available: Copies:
31. 
Cover image for The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition
The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition
by 
Cordón, Carlos.
http://www.gbv.de/dms/zbw/564794457.pdf
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations Management
Available: Copies:
32. 
Cover image for Customer relationship management : a global perspective
Customer relationship management : a global perspective
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management.
Available: Copies:
33. 
Cover image for Customer care excellence : how to create an effective customer focus
Customer care excellence : how to create an effective customer focus
by 
Cook, Sarah, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer care excellence : how to create an effective customer focus / Cook, Sarah, 1955-
Available: Copies:
34. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management.
Available: Copies:
35. 
Cover image for The DNA of customer experience : how emotions drive value
The DNA of customer experience : how emotions drive value
by 
Shaw, Colin.
http://www.gbv.de/dms/zbw/525506470.pdf
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer Relationship Management / Emotion / Marketingpolitik.
Available: Copies:
36. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
Available: Copies:
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Berndt, A. (Adele), 1966-
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