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1. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
2. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market
Available: Copies:
3. 
Cover image for Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
by 
Grandey, Alicia.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
4. 
Cover image for The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
by 
Cooper, Brant.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118295342.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
ideas immediately, foster stronger customer relations, test different business model risks, and create a
Available: Copies:
6. 
Cover image for Statistical methods in customer relationship management
Statistical methods in customer relationship management
by 
Kumar, V., 1957-
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management -- Statistical models.
Available: Copies:
7. 
Cover image for Customers first : dominate your market by winning them over where it counts the most
Customers first : dominate your market by winning them over where it counts the most
Customers first : dominate your market by winning them over where it counts the most
by 
Bueno, Bolivar J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
8. 
Cover image for The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
by 
Burrows, Robert P. (Robert Penn)
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
9. 
Cover image for The conversation company : boost your business through culture, people and social media
The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
10. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management.
Available: Copies:
12. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
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Kotler, Philip.
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Bowen, John (John T.), 1948-
(4)
Makens, James C.
(4)
Armstrong, Gary (Gary M.)
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Berndt, A. (Adele), 1966-
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