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1. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck
Available: Copies:
2. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
3. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.
Available: Copies:
4. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
Available: Copies:
5. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
6. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
7. 
Cover image for The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by 
Safko, Lon.
Format: 
Books
Publication Date 
2013
Excerpt: 
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize
Available: Copies:
8. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
9. 
Cover image for Digital marketing 1B /Indepent Institute of Education (IIE).
Digital marketing 1B /Indepent Institute of Education (IIE).
Digital marketing 1B /Indepent Institute of Education (IIE).
by 
Ashwin, S.
Format: 
Books
Publication Date 
2010
Excerpt: 
Digital marketing 1B /Indepent Institute of Education (IIE). Ashwin, S.
Available: Copies:
10. 
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
11. 
Cover image for Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
by 
Rapp, Stan.
Format: 
Books
Publication Date 
2009
Excerpt: 
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI
Available: Copies:
12. 
Cover image for EMarketing eXcellence : planning and optimizing your digital marketing
EMarketing eXcellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2008
Excerpt: 
EMarketing eXcellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
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Kotler, Philip, author.
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