The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

Alone, the search for Brett Archibald

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

To like or not to like : an exploration of how South African brands use social media