Chapter 1. Integrated marketing communication : past, present and future -- Chapter 2. Marketing

Marketing / Grewal, Dhruv.

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Principles of marketing / Kotler, Philip (Philip J.), 1931-

. Relationship marketing : where personal selling fits ; 3. Ethics first ... then customer relationships -- pt. 2

Selfies : an opportunity for personal branding through immediate visual communication on Facebook /

How clothing colour affects personal brand communiction and perception / Mokoena, Kamogelo.

Personal selling / Van Heerden, Neels, 1957- editor.

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.