and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

Strategic planning for public relations / Smith, Ronald D., 1948-

Public relations -- Evaluation.

Developing the public relations campaign : a team-based approach / Bobbitt, Randy, 1955-

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Public relations for Asia / Morris, Trevor.

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

Public relations online : lasting concepts for changing media / Kelleher, Tom (Tom A.)

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Exploring public relations / Tench, Ralph.