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1.

Unmarketing : stop marketing. Start engaging.

by

Stratten, Scott.

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Books

Publication Date

2010

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2

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2.

Strategic information systems management

by

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

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2010

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2

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3.

Adobe InDesign CS5 classroom in a book : the official training workbook from Adobe Systems

by

Cruise, John.

Format:

Books

Publication Date

2010

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2

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4.

Accounting : an introduction

by

McLaney, E. J.

View this book online, via DawsonERA, both on- and off-campus

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Books

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2010

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2

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5.

Understanding financial statements

by

Graham, Mark.

Format:

Books

Publication Date

2010

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2

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6.

Creative strategy in advertising

by

Drewniany, Bonnie L.

Format:

Books

Publication Date

2010

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2

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7.

Marketing communications : a brand narrative approach

by

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

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2010

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2

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8.

The annual 2009/10 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2010

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2

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9.

The 32nd Loeries annual

by

Human Andrew.

Format:

Books

Publication Date

2010

Excerpt:

campaign and ubuntu award -- disc 2. Experiential, online advertising and mobile advertising.

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10.

Oxford advanced learner's dictionary of current English

by

Hornby, Albert Sydney.

Format:

Regular print

Publication Date

2010

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2

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11.

Langford's basic photography : the guide for serious photographers

by

Langford, Michael, 1933-

Format:

Books

Publication Date

2010

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2

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12.

Handbook of public relations

by

Skinner, J. C. (J. Chris)

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Books

Publication Date

2010

Excerpt:

659.2 SKI

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13.

Pattern magic

by

Nakamichi, Tomoko.

Format:

Books

Publication Date

2010

Excerpt:

-- Crater -- The drop hole (otoshiana) -- Lumps and bumps (dekoboko) -- Part 2. Making patterns for haute

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14.

Adobe Illustrator CS5 classroom in a book : the official training workbook from Adobe Systems.

by

Adobe Creative Team.

Format:

Books

Publication Date

2010

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2

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15.

Marketing the same difference : cultural and language dichotomy in advertising

by

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

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2

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16.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2010

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2

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17.

Adobe Dreamweaver CS5

by

Maivald, James J.

Format:

Electronic Resources

Publication Date

2010

Excerpt:

maintenance -- Flash lesson 1: Flash CS5 jumpstart -- Flash lesson 2: getting started with the drawing tools

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18.

Adobe Flash professional CS5 : the official training workbook from Adobe Systems

by

Chun, Russell.

Format:

Video disc

Publication Date

2010

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2

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19.

Environment, media and communication

by

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

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2

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20.

Critical reasoning and the art of argumentation

by

Van den Berg, M. E. S.

Format:

Books

Publication Date

2010

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2

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21.

The power of sustainable thinking : how to create a positive future for the climate, the planet, your organization and your life

by

Doppelt, Bob.

Format:

Books

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2010 2008

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2

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22.

Brands & branding in South Africa 2010 : brands- the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

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2

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23.

No logo : no space, no choice, no jobs

by

Klein, Naomi, 1970-

Format:

Books

Publication Date

2010

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2

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24.

Business ethics

by

Rossouw, Deon.

Format:

Books

Publication Date

2010

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2

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25.

Designing your first research proposal : a manual for researchers in education and the social sciences

by

Vithal, Renuka.

Format:

Books

Publication Date

2010

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2

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26.

Critical media studies : an introduction

by

Ott, Brian L.

Format:

Books

Publication Date

2010

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2

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27.

Digital painting techniques

by

3DTotal.com (Firm)

Format:

Books

Publication Date

2010 2009

Excerpt:

brush from scratch in Photoshop / Mike Corriero -- [2.] Speed painting. Tornado moving towards farmhouse

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28.

Cover image for Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design

Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design

by

Lidwell, William.

Format:

Books

Publication Date

2010

Excerpt:

2

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29.

How to create a portfolio & get hired : a guide for graphic designers and illustrators

by

Taylor, Fig.

Format:

Books

Publication Date

2010

Excerpt:

2

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30.

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

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2010

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2

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31.

Graphic design school : a foundation course for graphic designers working in print, moving image and digital media.

by

Dabner, David.

Format:

Books

Publication Date

2010

Excerpt:

2

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32.

Photoshop CS5 for Windows and Macintosh

by

Weinmann, Elaine.

Format:

Books

Publication Date

2010

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2

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33.

Graphic design school : the principles and practices of graphic design

by

Dabner, David.

Format:

Books

Publication Date

2010

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2

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34.

Marketing management : a South African perspective

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

ch. 1: The world of marketing -- ch. 2: The marketing environment -- ch. 3: Consumer behaviour

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35.

Marketing success stories : South African case studies

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

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2

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36.

Adobe Photoshop CS5.

by

Adobe Creative Team.

Updates to the book online available to registered users : http://www.peachpit.com/pscs5cib

Format:

Books

Publication Date

2010

Excerpt:

single HDR image. The companion DVD features, in addition to the lesson files, 2 hours of free video

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37.

Bill Davis : sculptor : his life & work

by

Gregorowski, Christopher.

Format:

Books

Publication Date

2010

Excerpt:

709.2 DAV

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38.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

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2

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39.

Principles of marketing : global and southern African perspectives

by

Kotler, Philip.

Format:

Books

Publication Date

2010

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2

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40.

Business model generation : a handbook for visionaries, game changers, and challengers

by

Osterwalder, Alexander, author.

Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm

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Books

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2010

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2

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41.

The culmination of hip-hop : sub-culture to global brand

by

Koutsoudis, Natalie.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(18812.2)

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42.

The discourse of African Renaissance in contemporary advertising

by

Qwabe, Bafana.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19554.2)

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43.

Forms of post-modern design

by

Urry, Rayan.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19556.2)

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44.

Art and design theory of research

by

Calitz, Ginette.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19559.2)

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45.

Comparative between forms modern & postmodern

by

Walkinshaw, Warren.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19561.2)

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46.

Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africa

by

Varoli, Steffi.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19562.2)

Available: Copies:

47.

Forms of postmodern design : anti-design, vernacular, new wave typography

by

Cupido, Robyn.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19567.2)

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48.

Comparison between house music and graphic design

by

Jordaan, Samantha.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19569.2)

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49.

The connection between the hip hop sound production and graphic design

by

Fourie, Natasha.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19592.2)

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50.

Emotional branding : love it or hate it

by

Goldblum, Carli Ann.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19598.2)

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51.

An entire culmination of the years work contained in one document, including the final extended essay

by

St Dare, Michael.

Format:

Manuscript

Publication Date

2010

Excerpt:

XX(19600.2)

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52.

Adobe Photoshop for fashion design

by

Lazear, Susan.

Format:

Video disc

Publication Date

2010

Excerpt:

Adobe Creative Suite CS4: What's New -- Ch. 1. Overview of Adobe Photoshop -- Ch. 2. Focus on

Available: Copies:

53.

Design drawing

by

Ching, Francis D. K., 1943-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=518493&site=ehost-live

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Electronic Resources

Publication Date

2010

Excerpt:

demonstrate concepts and techniques in a way that a 2-D book format cannot."--Publisher's description.

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54.

Forbidden island adventure...if you dare

by

Leacock, Matt

Format:

Books

Publication Date

2010

Excerpt:

5 each of 4 treasures-- 3 Waters Rise!-- 3 Helicopter Lift-- 2 Sandbags

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55.

Framed ink : drawing and composition for visual storytellers

by

Mateu-Mestre, Marcos, author.

Format:

Books

Publication Date

2010

Excerpt:

the side -- Ramping up (2) -- Train in perspective -- Using the same elements we can deliver very

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56.

Brand leadership

by

Aaker, David A.

Format:

Books

Publication Date

2009 2000

Excerpt:

2

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57.

Construction primer for Southern Africa

by

Wegelin, H. W. (Hans Willem), 1940-

Format:

Books

Publication Date

2009

Excerpt:

2

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58.

Algorithms for visual design using the Processing language

by

Terzidis, Kostas, 1962-

Books24x7 http://www.books24x7.com/marc.asp?bookid=29623
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Format:

Electronic Resources

Publication Date

2009

Excerpt:

; Acknowledgments; Contents; Introduction; Chapter 1: Elements of the Language; Chapter 2: Points, Lines, and Shapes

Available: Copies:

59.

The magic garment : principles of costume design

by

Cunningham, Rebecca, author.

Format:

Books

Publication Date

2009 1989

Excerpt:

-- Appendix I : Historical research sources -- Appendix 2 : Historical costume outline.

Available: Copies:

60.

The copy workshop workbook

by

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

2

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61.

Metric pattern cutting for children's wear and babywear : from birth to 14 years

by

Aldrich, Winifred.

Format:

Books

Publication Date

2009

Excerpt:

2

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62.

Re-imagine

by

Peters, Tom

Format:

Books

Publication Date

2009

Excerpt:

2

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63.

Buy ology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers.

Available: Copies:

64.

Framing discourse on the environment : a critical discourse approach

by

Alexander, Richard J., 1945-

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/toc/ecip0814/2008014130.html
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Books

Publication Date

2009

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2

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65.

Adobe Flash CS4 professional bible

by

Reinhardt, Robert, 1973-

123Library http://www.123library.org/book_details/?id=10860
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Format:

Electronic Resources

Publication Date

2009

Excerpt:

-- Exploring web technologies -- Planning Flash projects -- pt. 2: Mastering the Flash environment. Interface

Available: Copies:

66.

Designing sustainable packaging

by

Boylston, Scott, 1963-

Format:

Books

Publication Date

2009

Excerpt:

sustainability: constructing a future -- Sustainability in the professional realm -- Section 2. Re

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67.

Communication research : techniques, methods and applications

by

Du Plooy, Gertruida M.

Format:

Books

Publication Date

2009

Excerpt:

2

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68.

Surviving the SA media : building bridges to make the media more accessible

by

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

2

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69.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

2

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70.

Drawing from observation : an introduction to perceptual drawing

by

Curtis, Brian.

Format:

Books

Publication Date

2009

Excerpt:

-- Chapter 16. Linear perspective. pt. 2 -- Ch. 17. Composition -- Appendix. Drawing assignments -- Master

Available: Copies:

71.

Bauhaus : a conceptual model

by

Bauhaus-Archiv, Museum für Gestaltung.

Format:

Books

Publication Date

2009

Excerpt:

2

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72.

Public relations : African perspectives

by

Rensburg, Ronél S.

Format:

Books

Publication Date

2009

Excerpt:

659.2 R421P 2009

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73.

Practice-led research, research-led practice in the creative arts

by

Smith, Hazel, 1950-

E-book - Full text from Dawsonera

Format:

Books

Publication Date

2009

Excerpt:

707.2 SMI

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74.

Strategic marketing : theory and application for competitive advantage

by

Venter, Peet, 1964-

Format:

Books

Publication Date

2009

Excerpt:

marketing opportunities --Section 2: Strategic marketing process --5. Identifying and targeting attractive

Available: Copies:

75.

Cover image for The sustainability handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line

The sustainability handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line

by

Worthington-Smith, Robert, 1961-

Format:

Books

Publication Date

2009

Excerpt:

2

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76.

Marketing management.

by

Kotler, Philip.

Format:

Video disc

Publication Date

2009

Excerpt:

2

Available: Copies:

77.

Massclusivity & co-branding in the retail fashion industry

by

Thurgood, Miriam.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(18808.2)

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78.

The role media plays in portraying South African youth and influencing the public on youth

by

Mgidi, Nompumelelo

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(18831.2)

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79.

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

by

Mckend, Robert.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(18832.2)

Available: Copies:

80.

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

by

De Wet, Adrian.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(18840.2)

Available: Copies:

81.

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

by

Roberts, Christine.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(18845.2)

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82.

How does challenger brand thinking enhance strategic sport sponsorship

by

Loxton, Guy.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(18849.2)

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83.

How Nike did it : Nike sparking innovations through empathic design : a case study

by

Amutenya, Rejoice.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(19036.2)

Available: Copies:

84.

The age of the unthinkable : why the new world disorder constantly surprises us and what to do about it

by

Ramo, Joshua Cooper.

Format:

Books

Publication Date

2009

Excerpt:

country ; Budweiser -- pt. 2: Deep security. Mashup ; The general and the billionaire ; The management

Available: Copies:

85.

Information is beautiful

by

McCandless, David.

lizenzfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019003722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2009

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2

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86.

Advanced Photoshop elements 7 for digital photographers

by

Andrews, Philip, 1964-

Click for information
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2009

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http://images.contentreserve.com/ImageType-100/1706-1/{97F7B2AC-96DD-4131-B26E-3EF2AF5E88A4}Img100

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87.

Michael Freeman's perfect exposure : the professional guide to capturing perfect digital photographs.

by

Freeman, Michael, 1945-

Format:

Books

Publication Date

2009

Excerpt:

fits--average, key tones average ; 2 Range fits--bright, key tones bright ; 3 Range fits--dark, key

Available: Copies:

88.

Leadership for innovation : how to organize team creativity and harvest ideas

by

Adair, John Eric, 1934-

Format:

Books

Publication Date

2009

Excerpt:

2

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89.

Key marketing metrics : the 50+ metrics every manager needs to know

by

Farris, Paul W.

Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf

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Books

Publication Date

2009

Excerpt:

2

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90.

Layout essentials : 100 design principles for building grids

by

Tondreau, Beth.

Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

91.

Mastering fashion marketing

by

Jackson, Tim, 1963-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
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Books

Publication Date

2009

Excerpt:

2

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92.

Black Jerusalem

by

Ntshingila, Happy.

Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

93.

Business logistics management : a supply chain perspective

by

Pienaar, Wessel J.

Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

94.

Self-assessment library 3.4 : insights into your skills, interests and abilities

by

Robbins, Stephen P., 1943-

Format:

Electronic Resources

Publication Date

2009

Excerpt:

2

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95.

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
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Publication Date

2009

Excerpt:

2

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96.

Adobe Photoshop CS4 : classroom in a book.

by

Adobe Creative Team.

Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

97.

Organisational behaviour : global and Southern African perspectives

by

Robbins, Stephen P., 1943-

Format:

Electronic Resources

Publication Date

2009

Excerpt:

2

Available: Copies:

98.

The animator's survival kit

by

Williams, Richard, 1933-

Format:

Books

Publication Date

2009

Excerpt:

. The 4 drawing formula run - The 3 drawing run - The 2 drawing run - The recipe - Run, jump, skip and

Available: Copies:

99.

Argumentation and debate : critical thinking for reasoned decision making

by

Freeley, Austin J.

Format:

Books

Publication Date

2009

Excerpt:

2

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100.

Managing innovation : integrating technological, market and organizational change

by

Tidd, Joseph, 1960-

Table of contents http://www.gbv.de/dms/zbw/585834911.pdf

Format:

Books

Publication Date

2009

Excerpt:

2

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101.

Economic development

by

Todaro, Michael P.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016507910&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2009

Excerpt:

2

Available: Copies:

102.

Professional sewing techniques for designers

by

Cole, Julie (Julie Christine)

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1315/2007928015-t.html
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Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

103.

The 31st annual Loerie Awards : feed your ego

by

Human, Andrew.

Format:

Books

Publication Date

2009

Excerpt:

-- disc 2. Experiential online advertising integrated campaign.

Available: Copies:

104.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

XX(18816.2)

Available: Copies:

105.

The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

by

Macildowie, Kate.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(19419.2)

Available: Copies:

106.

Youth, religion & online media

by

Nemanashi, Mukhethwa.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(19470.2)

Available: Copies:

107.

Brand spaces : the logo of experience

by

Sizaliyo, Abigail.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(19472.2)

Available: Copies:

108.

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

by

Moskovits, Shari G.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(19474.2)

Available: Copies:

109.

Rules, what rules? : in modern graphic design there are number of rules in terms of style, layout and typography : postmodernism brought about a reaction against modernism dismissing all its rules and boundaries, also comparing a modernist brand to a post modern brand

by

Thomas, Jamal.

Format:

Manuscript

Publication Date

2009

Excerpt:

XX(19475.2)

Available: Copies:

110.

The animator's survival kit

by

Williams, Richard, 1933-

Format:

Video disc

Publication Date

2009 2001

Excerpt:

run ; The 2 drawing run ; The recipe ; Run, jump, skip and leap ; Skips ; Jumps ; Weight on a jump

Available: Copies:

111.

Ways of writing : critical essays on Zakes Mda

by

Bell, David, 1948-

Additional Information at Google Books

Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

112.

C♯ for students

by

Bell, Doug, 1944-

Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

113.

Graphic design

by

MacGarry, Michael.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

114.

Advertising and the mind of the consumer : what works, what doesn't, and why.

by

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

mystery for so long -- Introduction -- 1. Influencing people : myths and mechanisms -- 2. Image and

Available: Copies:

115.

Managing supply chains : a logistics approach with student CD

by

Langley, C. John, 1946-

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

116.

Portfolio class with Clare :-)

by

McNally, Clare.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

117.

Art + revolution : the life and death of Thami Mnyele, South African artist

by

Wylie, Diana, 1948-

Format:

Books

Publication Date

2008

Excerpt:

709.2 WYL

Available: Copies:

118.

Smoke and mirrors : advertising quotations from around the world

by

Koenderman, Tony.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

119.

Interpretive description

by

Thorne, Sally E. (Sally Elizabeth), 1951-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

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2008

Excerpt:

Developing qualitative inquiry ; v. 2.

Available: Copies:

120.

Ways of seeing

by

Berger, John

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

121.

Gary Panter

by

Panter, Gary.

Format:

Books

Publication Date

2008

Excerpt:

v. 1. Painting -- Drawing -- Posters -- Comics -- Architecture -- v. 2. Some sketchbooks 1971-2002

Available: Copies:

122.

EMarketing : the essential guide to online marketing

by

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

123.

Wisdom

by

Zuckerman, Andrew.

Format:

Video disc

Publication Date

2008

Excerpt:

779.2 ZUC

Available: Copies:

124.

The future of the Internet and how to stop it

by

Zittrain, Jonathan (Jonathan L.), 1969-

Table of contents only http://catdir.loc.gov/catdir/toc/ecip086/2007050361.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-b.html
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Format:

Books

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2008

Excerpt:

-- Cybersecurity and the generative dilemma -- pt. 2. After the stall -- The generative pattern -- Tethered

Available: Copies:

125.

The non-designer's design book : design and typographic principles for the visual novice

by

Williams, Robin, 1953- author.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Manuscript

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2008

Excerpt:

1. The Joshua Tree Epiphany -- 2. Proximity -- 3. Alignment -- Repetition -- 5. Contrast -- 6

Available: Copies:

126.

The water horse

by

Gregson, Julia.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

127.

The craft of research

by

Booth, Wayne C.

ebrary http://site.ebrary.com/id/10288700
Table of contents http://catdir.loc.gov/catdir/toc/ecip082/2007042761.html
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Books

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2008

Excerpt:

your readers -- pt. 2. Asking questions, finding answers -- Prologue: Planning your project : an

Available: Copies:

128.

Azincourt

by

Cornwell, Bernard.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

129.

The business of sustainable development in Africa : human rights, partnerships, alternative business models

by

Hamann, Ralph.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

130.

Brand enigma : decoding the secrets of your brand

by

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
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Books

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2008

Excerpt:

2

Available: Copies:

131.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2008

Excerpt:

&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom

Available: Copies:

132.

Creating motion graphics with After Effects

by

Meyer, Trish, 1961-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007038654.html

Format:

Books

Publication Date

2008

Excerpt:

-- Chapter 1 After Effects 101 -- Chapter 2 Creating a Composition -- Creating a new composition -- A tour of

Available: Copies:

133.

The encyclopaedia of brands & branding in South Africa 2008.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

134.

The avant-garde silhouette and the artistic influence on fashion

by

Nxumalo, Ntombi.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(18868.2)

Available: Copies:

135.

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

136.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2008

Excerpt:

establishing brand positioning and values -- Ch. 2. Customer-based brand equity -- Ch. 3. Brand positioning

Available: Copies:

137.

Metric pattern cutting for women's wear

by

Aldrich, Winifred.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0805/2007037107-t.html
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Books

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2008

Excerpt:

2

Available: Copies:

138.

Chagall : a biography

by

Wullschläger, Jackie.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0906/2008006162-s.html
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Format:

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Publication Date

2008

Excerpt:

709.2 CHA

Available: Copies:

139.

The new drawing on the right side of the brain

by

Edwards, Betty

Format:

Books

Publication Date

2008

Excerpt:

741.2 EDW

Available: Copies:

140.

Personality not included : why companies lose their authenticity--and how great brands get it back

by

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
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Publication Date

2008

Excerpt:

Ch. 1. Sign Here to Read This: How Organizations Lose Their Personality -- Ch. 2. Accidental

Available: Copies:

141.

Graphic design : the new basics

by

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html
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Cover http://swbplus.bsz-bw.de/bsz28052417xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

142.

SustainAble : a handbook of materials and applications for graphic designers and their clients

by

Sherin, Aaris.

Table of contents http://catdir.loc.gov/catdir/toc/ecip084/2007045920.html
Table of contents http://swbplus.bsz-bw.de/bsz286654318inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2007045920-b.html
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Publication Date

2008

Excerpt:

practices ; The problem with green washing -- 2. Sustainable motivators : Why be socially and

Available: Copies:

143.

Movies made easy : a practical guide to film analysis

by

Van Nierop, Leon, 1953-

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

144.

South African decor & design : the buyers' guide

by

Margolius, Marcia, 1966-

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

145.

Entirely up to you, darling

by

Attenborough, Richard.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

146.

Tribes : we need you to lead us

by

Godin, Seth.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

147.

Made to stick : why some ideas take hold and others come unstuck

by

Heath, Chip.

Format:

Books

Publication Date

2008

Excerpt:

Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5

Available: Copies:

148.

Let's talk about interpersonal communication

by

Du Plooy-Cilliers, F. (Franzél)

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

149.

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

150.

Media & society

by

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

151.

AS media studies : the essential introduction for AQA

by

Rayner, Philip, 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip085/2007048270.html
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Books

Publication Date

2008

Excerpt:

2

Available: Copies:

152.

Economics for South African students

by

Mohr, Philip.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

153.

Basic accounting for non-accountants

by

Cloete, Melanie.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

154.

Corporate responsibility : a critical introduction

by

Blowfield, Mick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0910/2007050160-t.html
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Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

155.

DigiMarketing : the essential guide to new media & digital marketing

by

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
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2008

Excerpt:

geographies -- Section 2: Digital Options -- Chapter 3: Web Basics The Starting Point -- Websites, Microsites

Available: Copies:

156.

Funky business forever : how to enjoy capitalism

by

Ridderstråle, Jonas.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

157.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

158.

Human communication : principles and contexts

by

Tubbs, Stewart L., 1943-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-d.html

Format:

Books

Publication Date

2008

Excerpt:

302.2 T885H 2008

Available: Copies:

159.

I wish I'd been there. Book two, European history

by

Hollinshead, Byron, editor.

Table of contents only http://catdir.loc.gov/catdir/toc/ecip0710/2007006451.html

Format:

Books

Publication Date

2008

Excerpt:

/ Ross King -- Nicholas 2 signs the October Manifesto / Richard Pipes -- Tunnels, territory, and broken

Available: Copies:

160.

Design basics

by

Lauer, David A.

Format:

Books

Publication Date

2008

Excerpt:

proportion -- Balance -- Rhythm -- pt. 2. Design elements. Line -- Shape/volume -- Pattern and texture

Available: Copies:

161.

Excellence in business communication

by

Thill, John V.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

162.

The power of unreasonable people : how social entrepreneurs create markets that change the world

by

Elkington, John, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2008

Excerpt:

&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom

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163.

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

by

Pfuhl, Greg.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19519.2)

Available: Copies:

164.

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

by

Basson, Lisa.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19522.2)

Available: Copies:

165.

Cover image for Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

by

Houghton, Tamarind.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19523.2)

Available: Copies:

166.

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

by

Hiestermann, Kerry.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19524.2)

Available: Copies:

167.

Age of attraction : the discourse surrounding paedophilia in the Internet age

by

Deckers, Jessica.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19525.2)

Available: Copies:

168.

The impact world trends have on the colours we consume

by

Rust, Andante.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19526.2)

Available: Copies:

169.

Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerism

by

Bleazard, Michelle.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19527.2)

Available: Copies:

170.

Grassroot gumption : an exploration of branding insights gained from the social sector

by

Oldbury, Liesel.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19528.2)

Available: Copies:

171.

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

by

Johnson, Erica.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19529.2)

Available: Copies:

172.

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

by

Woolf, Sara.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19531.2)

Available: Copies:

173.

'Race', brand communications and South Africa : a critical review

by

Hellriegel, Candice.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19533.2)

Available: Copies:

174.

Branding and sponsorship in the South African music industry : branding artists through artist management

by

Soga, Pumza.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19534.2)

Available: Copies:

175.

Coloured males and their relationship with brands

by

Miller, Farieda.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19535.2)

Available: Copies:

176.

No name face

by

Doolabh, Roshika.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19537.2)

Available: Copies:

177.

Do black diamonds make use of fashion brands to increase their social status?

by

Myurgh, Nicole.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19538.2)

Available: Copies:

178.

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

by

Stroh, Tanya.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19539.2)

Available: Copies:

179.

by

Tager, Shlomit.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19540.2)

Available: Copies:

180.

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

by

Muchnick,Talya.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19541.2)

Available: Copies:

181.

Short left : should your brand go on a taxi ride?

by

Moloi, Zandile.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19542.2)

Available: Copies:

182.

An autoethnographic perspective of online identities on Facebook

by

Assonitis, Kallia.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19543.2)

Available: Copies:

183.

Representation of black people in advertising

by

Mokhuane, Letshego.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19544.2)

Available: Copies:

184.

Advertising and children : the effects of advertising on children

by

Kruger, Tania.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19546.2)

Available: Copies:

185.

Putting the Orlando back into Pirates

by

Mushwana, Shavana.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19547.2)

Available: Copies:

186.

The effects of heritage, memory, and identity in brand South Africa

by

Mantshontsho, Mzukona Mzimasi.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19548.2)

Available: Copies:

187.

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

by

Blend, Tami.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19549.2)

Available: Copies:

188.

Digital face : an analysis of online identity construction on Facebook

by

Evans, Tasneem.

Format:

Manuscript

Publication Date

2008

Excerpt:

XX(19550.2)

Available: Copies:

189.

Creative intelligence : the designer's creativity handbook

by

De la Harpe, Hanri.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

190.

Designing interactions

by

Moggridge, Bill.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=186773&site=ehost-live

Format:

Video disc

Publication Date

2007

Excerpt:

2

Available: Copies:

191.

Developing effective assessment in higher Education : a practical guide

by

Bloxham, Sue.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

2

Available: Copies:

192.

Research methods for graduate business and social science students

by

Adams, John, 1955-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html

Format:

Books

Publication Date

2007

Excerpt:

-- Ch. 2. Research methodology -- Sect. III. Formulation -- Ch. 3. The research cycle -- Ch. 4

Available: Copies:

193.

Applied business statistics : methods and Excel-based applications

by

Wegner, Trevor.

Format:

Books

Publication Date

2007

Excerpt:

& Collection Methods -- Part 2: Exploratory data analysis: -- Using Excel for Statistical Analysis

Available: Copies:

194.

Understanding financial statements

by

Graham, Mark.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

195.

The kanga and the kangaroo court : reflections on the rape trial of Jacob Zuma

by

Motsei, Mmatshilo.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0805/2007327630-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2007327630-d.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

196.

Measuring marketing : 103 key metrics every marketer needs

by

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

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Books

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2007

Excerpt:

Sect. I. Marketing planning and customers -- 1. Revenue -- 2. Gross profit -- 3. Value to volume

Available: Copies:

197.

Smart start-ups : how to make a fortune from starting online communities

by

Silver, A. David (Aaron David), 1941-

Format:

Books

Publication Date

2007

Excerpt:

659.2 SIL

Available: Copies:

198.

Signage and wayfinding design : a complete guide to creating environmental graphic design systems

by

Calori, Chris.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022536.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

199.

Advanced digital black & white photography

by

Beardsworth, John David.

Table of contents only http://catdir.loc.gov/catdir/toc/ecip0716/2007015986.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0730/2007015986-d.html

Format:

Books

Publication Date

2007

Excerpt:

white -- The digital darkroom 2: fine-tuning the photograph -- Creative effects: digital image workflows

Available: Copies:

200.

Graphic design : a new history

by

Eskilson, Stephen, 1964-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016248353&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2007

Excerpt:

new culture -- 2. Art nouveau II : Scotland, Austria, and Germany -- 3. Sachplakat, the First World

Available: Copies:

201.

The chameleon's shadow

by

Walters, Minette.

Format:

Regular print

Publication Date

2007

Excerpt:

2

Available: Copies:

202.

Marketing research : tools & techniques

by

Bradley, Nigel, 1958-

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007 2006

Excerpt:

2

Available: Copies:

203.

The world is flat : the globalized world in the twenty-first century

by

Friedman, Thomas L.

Table of contents http://www.gbv.de/dms/zbw/563056134.pdf

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

204.

Lighting : photo workshop

by

Bucher, Chris.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0741/2007926007-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2007926007-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2007926007-d.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

205.

Brandscapes : architecture in the experience economy

by

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

+ diversity + detail; Addendum 1: Figural regimes of signification; Addendum 2: The Parthenon -- 8. Beyond

Available: Copies:

206.

Visual communication : integrating media, art and science

by

Williams, Rick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-d.html

Format:

Books

Publication Date

2007 2006

Excerpt:

302.2 WIL

Available: Copies:

207.

Joël Desgrippes and Marc Gobé on the emotional brand experience

by

Desgrippes, Joël.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html

Format:

Books

Publication Date

2007

Excerpt:

745.2 DES

Available: Copies:

208.

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

209.

Dalí & film

by

Gale, Matthew.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

210.

Eric Clapton : the autobiography

by

Clapton, Eric.

Format:

Books

Publication Date

2007

Excerpt:

1: Growing up -- 2: Yardbirds -- 3: John Mayall -- 4: Cream -- 5: Blind faith -- 6: Derek and the

Available: Copies:

211.

Corporate communication : getting the message across in business

by

Van Staden, Elise.

Format:

Books

Publication Date

2007

Excerpt:

organisations -- Interpersonal communication skills -- The role of culture -- Body language -- Section 2

Available: Copies:

212.

Mapping ICT access in South Africa

by

Tlabela, Kholadi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017129718&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0730/2007325911-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0730/2007325911-d.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

213.

The annual 2008 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

214.

After tears

by

Mhlongo, Nicholas.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008556791-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008556791-d.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

215.

Online marketing : a customer-led approach

by

Gay, Richard.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

216.

Learning web design : a beginner's guide to (X)HTML, style sheets and web graphics

by

Niederst Robbins, Jennifer.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

217.

A world history of photography

by

Rosenblum, Naomi.

Table of contents http://www.gbv.de/dms/bowker/toc/9780789209467.pdf

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

218.

Verbalising the visual : translating art and design into words

by

Clarke, Michael, 1952-

Click here to view book
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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=330855
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Format:

Electronic Resources

Publication Date

2007

Excerpt:

2

Available: Copies:

219.

Drawing for designers

by

Pipes, Alan.

Format:

Books

Publication Date

2007

Excerpt:

-- Networking -- Health and safety -- Conclusion -- Hot tip: Being resourceful -- Case study 2: David Goodwin

Available: Copies:

220.

Financial management : fresh perspectives

by

Stoltz, André.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

221.

The inheritance of loss

by

Desai, Kiran, 1971-

Format:

Books

Publication Date

2007 2006

Excerpt:

2

Available: Copies:

222.

The shock doctrine : the rise of disaster capitalism

by

Klein, Naomi, 1970-

Contributor biographical information
Publisher description
Table of contents http://swbplus.bsz-bw.de/bsz280464312inh.htm
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2936418
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2936419&custom_att_2=simple_viewer

Format:

Books

Publication Date

2007

Excerpt:

&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2936419&custom

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223.

The studio photographer's lighting bible

by

Taylor-Haw, Calvey.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

224.

Logo savvy : top brand-design firms share their naming and identity strategies

by

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

225.

Understanding the theory and design of organizations

by

Daft, Richard L.

Format:

Books

Publication Date

2007

Excerpt:

SYSTEM DESIGN ELEMENTS. 2. The External Environment -- 3. Interorganizational Relationships -- 4

Available: Copies:

226.

Management principles : a contemporary edition for Africa.

by

Smit, P. J. (Pieter Johannes), 1959-

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

227.

There's a Tsotsi in the boardroom : winning in a hostile world

by

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

228.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

by

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

229.

A guide to project management

by

Fox, William.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

230.

Light--science & magic : an introduction to photographic lighting

by

Hunter, Fil.

Table of contents http://catdir.loc.gov/catdir/toc/els032/96048403.html
Publisher description http://catdir.loc.gov/catdir/description/els032/96048403.html

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

231.

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

232.

1987-2007, Design achievers : 20 years of nurturing design leadership

by

South African Bureau of Standards. Design Institute.

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

233.

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

234.

New moon

by

Meyer, Stephenie, 1973-

Format:

Books

Publication Date

2007

Excerpt:

Twilight saga ; bk. 2.

Available: Copies:

235.

A guide to managing research

by

Fox, William, 1935-

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

236.

Marketing alternative rock music with branding : a South African perspective

by

Kritizinger, Jake.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19422.2)

Available: Copies:

237.

The perceptions of the brand voodoo within the South African youth market

by

Bates, Laura.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19424.2)

Available: Copies:

238.

Do consumers purchase their perfume according to packaging or is it according to other factors?

by

Hammond, Michelle Ann.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19425.2)

Available: Copies:

239.

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

by

Lehobye, Thabang.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19426.2)

Available: Copies:

240.

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

by

Rifkind, Daniel.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19427.2)

Available: Copies:

241.

The effectiveness of co-branding between the Sharks and Mr Price

by

Van Wijk, Marc.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19428.2)

Available: Copies:

242.

Brand leadership : the influence of MXit on teenagers

by

Venter, Annelize.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19431.2)

Available: Copies:

243.

Does the media impact on image consciousness and sexuality amongst tween girls

by

Smith, Candice.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19432.2)

Available: Copies:

244.

Cover image for A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

by

Paruk, Tasneem.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19437.2)

Available: Copies:

245.

Has the cork become a Kroc?

by

Joubert, Nelia.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19444.2)

Available: Copies:

246.

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

by

Musoni, Angel.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19445.2)

Available: Copies:

247.

Investigating branding to a non-professional sporting environment, specifically pertaining to golf

by

Schoombie, Sean.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19447.2)

Available: Copies:

248.

Poll positioning

by

Keevy, Sarah.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19449.2)

Available: Copies:

249.

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

by

Swanepoel, Clayton.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19450.2)

Available: Copies:

250.

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?

by

Klayton, Angela.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19452.2)

Available: Copies:

251.

Crisis communication

by

Duly, Jullian.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19454.2)

Available: Copies:

252.

Cover image for Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?

Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?

by

Govind, Kishan.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19455.2)

Available: Copies:

253.

Is the esssence of the brand being communicated?

by

Marsh, Leslie.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19456.2)

Available: Copies:

254.

Cover image for What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

by

Zhou, Amanda.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19457.2)

Available: Copies:

255.

Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brand

by

Grobler, Huibri.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19459.2)

Available: Copies:

256.

Cover image for An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

by

Thethe, Monabisi.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19460.2)

Available: Copies:

257.

Multicultural brand communication : a look at the South African 'diamond' markets

by

Mwamwetta, Monna.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19462.2)

Available: Copies:

258.

Cover image for The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

by

Swartz, Danielle.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19463.2)

Available: Copies:

259.

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

by

Shai, Fiedland.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19464.2)

Available: Copies:

260.

How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

by

Hatch, Brittany.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19465.2)

Available: Copies:

261.

Is the positioning of Black Label beer brand still appropriate?

by

Mabalane, Dennis K.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19467.2)

Available: Copies:

262.

Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation

by

Madisakwane, Katlego.

Format:

Manuscript

Publication Date

2007

Excerpt:

XX(19476.2)

Available: Copies:

263.

Business management for entrepreneurs

by

Nieuwenhuizen, C. (Cecile)

Format:

Books

Publication Date

2007

Excerpt:

2

Available: Copies:

264.

A designer's research manual : succeed in design by knowing your clients and what they really need

by

Visocky O'Grady, Jennifer.

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tactics : a micro view -- Ch. 2. Practicing research-driven design -- Research and process -- Mapping a

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265.

Thinkertoys : a handbook of creative-thinking techniques

by

Michalko, Michael, 1940-

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2006

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266.

The art of responsive drawing

by

Goldstein, Nathan.

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2006

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741.2 GOL

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267.

Experience the message : how experiential marketing is changing the brand world

by

Lenderman, Max.

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268.

Constructing a good dissertation : a practical guide to finishing a Master's, MBA or PhD on schedule

by

Hofstee, Erik.

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2006

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2

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269.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

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2006

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270.

Strategy : sustaining competitive advantage in a globalised context

by

Goldman, Geoff.

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2006

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2

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271.

Remembering the rebellion : the Zulu Uprising of 1906

by

Guy, Jeff.

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2006

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2

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272.

Screw it, let's do it : lessons in life

by

Branson, Richard.

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2006

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2

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273.

Designing brand experiences

by

Landa, Robin.

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? -- Ch. 2. The branding process -- Ch. 3. Formulating relevant branding concepts -- Ch. 4. Brand

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274.

Advertising, promotion and other aspects of integrated marketing communications

by

Shimp, Terence A.

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2006

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2

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275.

The fundamentals of creative advertising

by

Burtenshaw, Ken.

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2006

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276.

Finding work : employment experiences of South African graduates

by

Moleke, Percy.

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2006

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2

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277.

What great paintings say : [from the Bayeaux Tapestry to Diego Rivera]

by

Hagen, Rose-Marie.

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2006 2005

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(v. 2. cont.) A view to infinity : Chalk Cliffs on Rügen, c. 1818 / Dramatic struggle for survival

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278.

Ideas are free : how the idea revolution is liberating people and transforming organizations

by

Robinson, Alan G.

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Contents; Preface; Acknowledgments; CHAPTER 1 THE IDEA REVOLUTION; CHAPTER 2 THE POWER OF SMALL

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279.

A race against time : psychology and challenges to deracialisation in South Africa

by

Stevens, Garth.

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2006

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2

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280.

Key management ratios : the clearest guide to the critical numbers that drive your business

by

Walsh, Ciaran.

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2006

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account -- Part 2. Operating performance -- Measures of performance -- Operating performance

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281.

Consumer behaviour

by

Cant, M. C. (Michael Colin), 1957-

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2006

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2

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282.

Multilingual glossary of financial management terms.

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2006

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2

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283.

Thinkers : ideas that broke new ground.

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2006

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109.2 THI

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284.

Meggs' history of graphic design

by

Meggs, Philip B.

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2006

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Part I. The prologue to graphic design : 1. The invention of writing -- 2. Alphabets -- 3. The

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285.

Consumer behavior

by

Blackwell, Roger D.

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2006

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286.

Foundations of marketing

by

Jobber, David, 1947-

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2006

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marketing communications 2: Direct communications techniques. -- 11. Distribution management. -- 12

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287.

Phaidon design classics.

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2006

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Vol. 1: 001-333 -- Vol. 2: 334-666 --Vol. 3: 667-999.

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288.

Atlas of the Roman world

by

Cornell, Tim.

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2006

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2

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289.

Motostyled menswear

by

Singh, Yentl.

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2006

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XX(18833.2)

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290.

Cover image for An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

by

Tshabalala, Seipati.

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2006

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XX(18835.2)

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291.

Building for the disabled : building blocks to an easier life for the disables

by

Vermeer, Elise.

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XX(18850.2)

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292.

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

by

Brivik, L. H.

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XX(18852.2)

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293.

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

by

Wells, Debra-Anne.

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2006

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XX(19011.2)

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294.

Fashion artist : drawing techniques to portfolio presentation

by

Burke, Sandra.

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2006

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2

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295.

Perspective : from basic to creative

by

Gill, Robert W.

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2006

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inclined picture plane -- 2: Creative perspective -- The use of alternative height lines for more

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296.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

by

Neumeier, Marty.

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The corporate citizen : governance for all entities

by

King, Mervyn E.

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2006

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2

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298.

Don't make me think! : a common sense approach to Web usability

by

Krug, Steve, author.

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think! : Krug's first law of usability ; Chapter 2. How we really use the Web : scanning, satisficing

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299.

Managing training and development in South Africa

by

Erasmus, Barney.

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2006

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2

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300.

Stylepedia : a guide to graphic design mannerisms, quirks, and conceits

by

Heller, Steven.

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