A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?

I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood films

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal markets

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Assessment of SA rugby brands and followers in non-traditional rugby communities

The social depth of online gaming : why 1P turned into co-op, and co-op into MMO

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

South African political parties, manifestos and branding : an explorative study

Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneer

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens

The myth of happiness to popular culture and the media

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

More to the mural : an exploratory study into the Cape Town street art and grafitti community

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Brand space : exploring physical space for brand-building : an informed perspective

Key success factors in building an independent fashion brand : a Cape Town perspective

An analysis of how brand reputation affects female consumer choice of cigarette brands

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

The sensational senses exploring how café interior design influences sensory experience

What is on the bottle : a study into key visual elements of South African wine label design and packaging

A healthy brand audit

The use of gamification as a marketing communication tool to engage with South African millenials

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Bubbling under : could township tech be the 'new kwaito'?

Silence as a crisis communications strategy on social media

Beyond celebrity endorsement

The psychological influence of Instagram on young women

The evolution of black branding and the death of brand loyalty

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

The effects of sensory branding on consumer purchase intent

Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sports

Colourless beauty

The student as person brand : the extent to which Crawford College Sandton shape its students' identities

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

My little pony : brand loyalty through brand heritage and evolution

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Building powerful South African brands through sensory branding

Inspecting the norm in the context of plus-size mannequins

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Lending a helping hand : how alcohol can make a difference

A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Subcultural style and microblogging

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Villains vs saints : emotional branding and its influence on Generation Y

Online retail and the mobile phone in South Africa

Re-branding of ethnic hair in the 21st century

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

An analysis of the strategy behind the fringe

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industry

Perceptions of female beauty in advertising and the influence of society

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Singletrack : brand love in the SA mountain bike scene

Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv

The impact of dual income relationships on the perception of men's image

Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBD

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Advertising through the extreme

Wear your brand : a study on co-branding and brand associations in the fashion industry

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Patriotic advertising : illusion or reality?

Exploring the role of nostalgic brand communication in the Afrikaner market

Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Town

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

Product placement in the era of digital technologies

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Stilettos : decorating the stiletto

The lonely generation

The discourse of African Renaissance in contemporary advertising

Forms of post-modern design

Art and design theory of research

Comparative between forms modern & postmodern

Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africa

Forms of postmodern design : anti-design, vernacular, new wave typography

Comparison between house music and graphic design

2.1 forms of postmodern design

The connection between the hip hop sound production and graphic design

Emotional branding : love it or hate it

An entire culmination of the years work contained in one document, including the final extended essay

How Nike did it : Nike sparking innovations through empathic design : a case study

The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

Youth, religion & online media

Brand spaces : the logo of experience

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

'Race', brand communications and South Africa : a critical review

Branding and sponsorship in the South African music industry : branding artists through artist management

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

Do black diamonds make use of fashion brands to increase their social status?

Suggested marketing strategy for the Bach Flower Remedies brand

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

Age of attraction : the discourse surrounding paedophilia in the Internet age

The impact world trends have on the colours we consume

Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerism

Grassroot gumption : an exploration of branding insights gained from the social sector

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

Short left : should your brand go on a taxi ride?

An autoethnographic perspective of online identities on Facebook

Representation of black people in advertising

Advertising and children : the effects of advertising on children

Putting the Orlando back into Pirates

The effects of heritage, memory, and identity in brand South Africa

Coloured males and their relationship with brands

No name face

Digital face : an analysis of online identity construction on Facebook

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

Marketing alternative rock music with branding : a South African perspective