Introduction to consumer behaviour

Innovation and growth : what do we know?

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Scandal and silence : media responses to presidential misconduct

Social marketing to protect the environment : what works

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Office finance

Organizational culture in action : a cultural analysis workbook

Crime, anti-social behaviour and schools

Organisational behaviour : a contemporary South African perspective

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Management principles special edition for IIE

Reframing difference in organizational communication studies : research, pedagogy, practice

World consumer lifestyles databook 2011.

Fully charged : how great leaders boost their organization's energy and ignite high performance

Minding the markets : an emotional finance view of financial instability