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1. 
Cover image for Business-to-business marketing
Business-to-business marketing
Business-to-business marketing
by 
Makhitha, K. M.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- Decision making -- Handbooks, manuals, etc.
Available: Copies:
2. 
Cover image for Marketing : concepts and strategies
Marketing : concepts and strategies
Marketing : concepts and strategies
by 
Dibb, Sally, 1963- author.
Title
Format: 
Regular print
Publication Date 
2016
Excerpt: 
Marketing : concepts and strategies / Dibb, Sally, 1963- author.
Available: Copies:
3. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972-
Available: Copies:
4. 
Cover image for Marketing : a global perspective
Marketing : a global perspective
Marketing : a global perspective
by 
Verhage, Bronis, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing : a global perspective / Verhage, Bronis, author.
Available: Copies:
5. 
Cover image for Integrated retail marketing communication
Integrated retail marketing communication
Integrated retail marketing communication
by 
Sudhakar, G. P.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Integrated retail marketing communication / Sudhakar, G. P.
Available: Copies:
6. 
Cover image for Handbook of Islamic marketing
Handbook of Islamic marketing
Handbook of Islamic marketing
by 
Sandıkcı, Ozlem, editor.
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
Handbook of Islamic marketing / Sandıkcı, Ozlem, editor.
Available: Copies:
7. 
Cover image for Essentials of marketing research.
Essentials of marketing research.
Essentials of marketing research.
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2013
Excerpt: 
Essentials of marketing research. Zikmund, William G.
Available: Copies:
8. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Hair, Joseph F., 1944-
Format: 
Books
Publication Date 
2013
Excerpt: 
Essentials of marketing research / Hair, Joseph F., 1944-
Available: Copies:
9. 
Cover image for Handbook of marketing strategy
Handbook of marketing strategy
Handbook of marketing strategy
by 
Shankar, Venkatesh, 1962-
Elgar Online (Restricted to University of Ottawa)
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of marketing strategy / Shankar, Venkatesh, 1962-
Available: Copies:
10. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing concepts and strategies / Dibb, Sally, 1963-
Available: Copies:
11. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012 1220
Excerpt: 
Marketing concepts and strategies / Dibb, Sally, 1963-
Available: Copies:
12. 
Cover image for Essentials of marketing management
Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
Essentials of marketing management / Lancaster, Geoffrey, 1938-
Available: Copies:
13. 
Cover image for The political marketing game
The political marketing game
The political marketing game
by 
Lees-Marshment, Jennifer.
Format: 
Books
Publication Date 
2011
Excerpt: 
The political marketing game / Lees-Marshment, Jennifer.
Available: Copies:
14. 
Cover image for Cases in marketing management
Cases in marketing management
Cases in marketing management
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2011
Excerpt: 
Cases in marketing management / Clow, Kenneth E.
Available: Copies:
15. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Hospitality and travel marketing / Morrison, Alastair M.
Available: Copies:
16. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2010
Excerpt: 
Essentials of marketing research / Zikmund, William G.
Available: Copies:
17. 
Cover image for Marketing : a critical introduction
Marketing : a critical introduction
Marketing : a critical introduction
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing : a critical introduction / Hackley, Christopher E.
Available: Copies:
18. 
Cover image for The green marketing manifesto
The green marketing manifesto
The green marketing manifesto
by 
Grant, John, 1964-
Publisher description http://www.loc.gov/catdir/enhancements/fy0801/2007041714-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0804/2007041714-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0804/2007041714-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The green marketing manifesto / Grant, John, 1964-
Available: Copies:
19. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2007
Excerpt: 
Essentials of marketing research / Zikmund, William G.
Available: Copies:
20. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
Available: Copies:
21. 
Cover image for Principles of services marketing
Principles of services marketing
by 
Palmer, Adrian, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Principles of services marketing / Palmer, Adrian, 1955-
Available: Copies:
22. 
Cover image for Marketing research : methodological foundations
Marketing research : methodological foundations
Marketing research : methodological foundations
by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing research : methodological foundations / Churchill, Gilbert A.
Available: Copies:
23. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2003
Excerpt: 
Essentials of marketing research / Zikmund, William G.
Available: Copies:
24. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, A.M
Format: 
Books
Publication Date 
2002
Excerpt: 
Hospitality and travel marketing Morrison, A.M
Available: Copies:
25. 
Cover image for Marketing : connecting with customers
Marketing : connecting with customers
Marketing : connecting with customers
by 
Harrell, Gilbert D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing : connecting with customers / Harrell, Gilbert D.
Available: Copies:
26. 
Cover image for Marketing research : methodological foundations
Marketing research : methodological foundations
Marketing research : methodological foundations
by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing research : methodological foundations / Churchill, Gilbert A.
Available: Copies:
27. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Hospitality and travel marketing / Morrison, Alastair M.
Available: Copies:
29. 
Cover image for Principles of services marketing
Principles of services marketing
Principles of services marketing
by 
Palmer, Adrian, 1955-
Format: 
Books
Publication Date 
2001
Excerpt: 
Principles of services marketing / Palmer, Adrian, 1955-
Available: Copies:
30. 
Cover image for Marketing : a strategic approach
Marketing : a strategic approach
Marketing : a strategic approach
by 
McColl-Kennedy, J. R.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing : a strategic approach / McColl-Kennedy, J. R.
Available: Copies:
31. 
Cover image for Principles of internet marketing
Principles of internet marketing
Principles of internet marketing
by 
Hanson, Ward A.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
Principles of internet marketing / Hanson, Ward A.
Available: Copies:
32. 
Cover image for The successful marketing plan
The successful marketing plan
The successful marketing plan
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
2000
Excerpt: 
The successful marketing plan / Hiebing, Roman G.
Available: Copies:
33. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Zikmund, William G.
Format: 
Books
Publication Date 
1999
Excerpt: 
Essentials of marketing research / Zikmund, William G.
Available: Copies:
34. 
Cover image for Marketing planning and strategy
Marketing planning and strategy
Marketing planning and strategy
by 
Jain,Subbash.C
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing planning and strategy Jain,Subbash.C
Available: Copies:
35. 
Cover image for Opportunities in marketing careers
Opportunities in marketing careers
by 
Steinberg, Margery S.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/98048295-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Opportunities in marketing careers / Steinberg, Margery S.
Available: Copies:
36. 
Cover image for Marketing mistakes and successes
Marketing mistakes and successes
Marketing mistakes and successes
by 
Hartley, Robert F
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing mistakes and successes Hartley, Robert F
Available: Copies:
37. 
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer psychology for marketing / Foxall, G. R.
Available: Copies:
38. 
Cover image for Marketing management and strategy
Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management and strategy / Doyle, Peter, 1943-2003.
Available: Copies:
39. 
Cover image for Marketing : planning and strategy
Marketing : planning and strategy
Marketing : planning and strategy
by 
Reed, Peter W., 1944-
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing : planning and strategy / Reed, Peter W., 1944-
Available: Copies:
40. 
Cover image for Marketing and information technology
Marketing and information technology
Marketing and information technology
by 
O' Connor, John
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing and information technology O' Connor, John
Available: Copies:
41. 
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1997
Excerpt: 
Consumer psychology for marketing / Foxall, G. R.
Available: Copies:
42. 
Cover image for Financial aspects of marketing
Financial aspects of marketing
Financial aspects of marketing
by 
Schmidt, Ruth A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Financial aspects of marketing / Schmidt, Ruth A.
Available: Copies:
43. 
Cover image for Marketing your small business
Marketing your small business
Marketing your small business
by 
Sherriff, Neville, 1950-
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing your small business / Sherriff, Neville, 1950-
Available: Copies:
44. 
Cover image for The marketing decision maker
The marketing decision maker
The marketing decision maker
by 
Pitt, Leyland F.
Format: 
Books
Publication Date 
1994
Excerpt: 
The marketing decision maker Pitt, Leyland F.
Available: Copies:
45. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Dillion, William R
Format: 
Books
Publication Date 
1993
Excerpt: 
Essentials of marketing research Dillion, William R
Available: Copies:
46. 
Cover image for Marketing : concepts and strategies
Marketing : concepts and strategies
Marketing : concepts and strategies
by 
Pride, William M.
Format: 
Books
Publication Date 
1993
Excerpt: 
Marketing : concepts and strategies / Pride, William M.
Available: Copies:
47. 
Cover image for Industrial and organisational marketing
Industrial and organisational marketing
Industrial and organisational marketing
by 
Morris, Michael.H
Format: 
Books
Publication Date 
1992
Excerpt: 
Industrial and organisational marketing Morris, Michael.H
Available: Copies:
48. 
Cover image for Industrial and organizational marketing
Industrial and organizational marketing
Industrial and organizational marketing
by 
Morris, Michael H.
Format: 
Books
Publication Date 
1992
Excerpt: 
Industrial and organizational marketing / Morris, Michael H.
Available: Copies:
49. 
Cover image for Business to business marketing
Business to business marketing
Business to business marketing
by 
Mahin,P.W.
Format: 
Books
Publication Date 
1991
Excerpt: 
Business to business marketing Mahin,P.W.
Available: Copies:
50. 
Cover image for Overseas marketing from Australia
Overseas marketing from Australia
Overseas marketing from Australia
by 
Cooke, Ian M.
Format: 
Books
Publication Date 
1991
Excerpt: 
Overseas marketing from Australia / Cooke, Ian M.
Available: Copies:
51. 
Cover image for Financial Services Direct Marketing
Financial Services Direct Marketing
Financial Services Direct Marketing
by 
Rosenfield, James R
Format: 
Books
Publication Date 
1991
Excerpt: 
Financial Services Direct Marketing Rosenfield, James R
Available: Copies:
52. 
Cover image for The marketing decision maker
The marketing decision maker
The marketing decision maker
by 
Pitt, Leyland F.
Format: 
Books
Publication Date 
1991
Excerpt: 
The marketing decision maker Pitt, Leyland F.
Available: Copies:
53. 
Cover image for Marketing research : methodological foundations
Marketing research : methodological foundations
Marketing research : methodological foundations
by 
Churchill, Gilbert A.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=916156&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1991
Excerpt: 
Marketing research : methodological foundations / Churchill, Gilbert A.
Available: Copies:
54. 
Cover image for Behavioural aspects of marketing
Behavioural aspects of marketing
Behavioural aspects of marketing
by 
Williams, Keith C.
Format: 
Books
Publication Date 
1981
Excerpt: 
Behavioural aspects of marketing Williams, Keith C.
Available: Copies:
55. 
Cover image for Fundamentals of modern marketing
Fundamentals of modern marketing
Fundamentals of modern marketing
by 
Cundiff, Edward W.
Format: 
Books
Publication Date 
1980
Excerpt: 
Fundamentals of modern marketing / Cundiff, Edward W.
Available: Copies:
56. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972- author.
Available: Copies:
57. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry Verfasser. (DE-588)170799492
Format: 
Books
Publication Date 
2023
Excerpt: 
Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492
Available: Copies:
58. 
Cover image for MARKETING MANAGEMENT, GLOBAL EDITION.
MARKETING MANAGEMENT, GLOBAL EDITION.
MARKETING MANAGEMENT, GLOBAL EDITION.
by 
KOTLER, PHILIP. KELLER, KEVIN.
Format: 
Books
Publication Date 
2022 2021
Excerpt: 
MARKETING MANAGEMENT, GLOBAL EDITION. KOTLER, PHILIP. KELLER, KEVIN.
Available: Copies:
59. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Hair, Joseph F. 1944- VerfasserIn.
Inhaltsverzeichnis http://www.gbv.de/dms/zbw/864664656.pdf
Format: 
Books
Publication Date 
2017
Excerpt: 
Essentials of marketing research Hair, Joseph F. 1944- VerfasserIn.
Available: Copies:
60. 
Cover image for Directional / strategic marketing planning
Directional / strategic marketing planning
Directional / strategic marketing planning
by 
Van Rensburg, D. B. J. (David Benjamin Janse)
Format: 
Books
Publication Date 
2017
Excerpt: 
Directional / strategic marketing planning / Van Rensburg, D. B. J. (David Benjamin Janse)
Available: Copies:
61. 
Cover image for Essentials of marketing research.
Essentials of marketing research.
Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Essentials of marketing research. Babin, Barry J., author.
Available: Copies:
62. 
Cover image for The marketing plan handbook
The marketing plan handbook
The marketing plan handbook
by 
Wood, Marian Burk, author.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
The marketing plan handbook / Wood, Marian Burk, author.
Available: Copies:
63. 
Cover image for The marketing of sport
The marketing of sport
The marketing of sport
by 
Beech, John G., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
The marketing of sport / Beech, John G., 1947-
Available: Copies:
64. 
Cover image for Marketing and e-commerce
Marketing and e-commerce
Marketing and e-commerce
by 
Miller, R.L & Jentz, G.A
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing and e-commerce Miller, R.L & Jentz, G.A
Available: Copies:
65. 
Cover image for Successful direct marketing methods
Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
Successful direct marketing methods / Stone, Bob, 1918-2007.
Available: Copies:
66. 
Cover image for Principle of global marketing
Principle of global marketing
Principle of global marketing
by 
Keegan, Warren; Green, Mark
Format: 
Books
Publication Date 
1997
Excerpt: 
Principle of global marketing Keegan, Warren; Green, Mark
Available: Copies:
67. 
Cover image for Marketing management and strategy
Marketing management and strategy
Marketing management and strategy
by 
Doyle, P. (Peter), 1943-
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing management and strategy Doyle, P. (Peter), 1943-
Available: Copies:
68. 
Cover image for Competitive marketing: strategic approach
Competitive marketing: strategic approach
Competitive marketing: strategic approach
by 
Jessup, Leonard M; Valacich, Joseph
Format: 
Books
Publication Date 
1992
Excerpt: 
Competitive marketing: strategic approach Jessup, Leonard M; Valacich, Joseph
Available: Copies:
69. 
Cover image for fundamentals of modern marketing
fundamentals of modern marketing
fundamentals of modern marketing
by 
Cundiff, E. W et al
Format: 
Books
Publication Date 
1980
Excerpt: 
fundamentals of modern marketing Cundiff, E. W et al
Available: Copies:
70. 
Cover image for Marketing research in practice
Marketing research in practice
Marketing research in practice
by 
Tustin, Ligthelm, Martins, Vanwyk
Format: 
Books
Excerpt: 
Marketing research in practice Tustin, Ligthelm, Martins, Vanwyk
Available: Copies:
71. 
Cover image for World Food Marketing Directory.
World Food Marketing Directory.
World Food Marketing Directory.
Format: 
Books
Publication Date 
2010
Excerpt: 
World Food Marketing Directory.
Available: Copies:
72. 
Cover image for IMM Journal of marketing
IMM Journal of marketing
IMM Journal of marketing
Format: 
Books
Excerpt: 
IMM Journal of marketing
Available: Copies:
73. 
Cover image for JMR, Journal of marketing research.
JMR, Journal of marketing research.
JMR, Journal of marketing research.
by 
American Marketing Association.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
JMR, Journal of marketing research. American Marketing Association.
Available: Copies:
74. 
Cover image for JMR, Journal of marketing research.
JMR, Journal of marketing research.
JMR, Journal of marketing research.
by 
American Marketing Association.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
JMR, Journal of marketing research. American Marketing Association.
Available: Copies:
75. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Principles and practice of marketing
by 
Blythe, Jim.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Principles and practice of marketing / Blythe, Jim.
Available: Copies:
76. 
Cover image for Marketing principles and best practices
Marketing principles and best practices
Marketing principles and best practices
by 
Hoffman, K. Douglas.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing principles and best practices / Hoffman, K. Douglas.
Available: Copies:
77. 
Cover image for The essentials of marketing research
The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
The essentials of marketing research / Silver, Lawrence S., 1948-
Available: Copies:
78. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Social marketing : influencing behaviors for good / Lee, Nancy, 1932-
Available: Copies:
79. 
Cover image for Digital marketing : strategy, implementation and practice
Digital marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
80. 
Cover image for The SAGE handbook of social marketing
The SAGE handbook of social marketing
by 
Hastings, Gerard.
Format: 
Books
Publication Date 
2011
Excerpt: 
The SAGE handbook of social marketing / Hastings, Gerard.
Available: Copies:
81. 
Cover image for The SAGE handbook of marketing theory
The SAGE handbook of marketing theory
The SAGE handbook of marketing theory
by 
Maclaran, Pauline.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
The SAGE handbook of marketing theory / Maclaran, Pauline.
Available: Copies:
82. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management / Kotler, Philip.
Available: Copies:
83. 
Cover image for Principles of marketing : instructor's manual
Principles of marketing : instructor's manual
Principles of marketing : instructor's manual
by 
Brooks, John, R. Jr.
Format: 
Books
Publication Date 
2001
Excerpt: 
Principles of marketing : instructor's manual / Brooks, John, R. Jr.
Available: Copies:
84. 
Cover image for SA marketing : cases for decision makers
SA marketing : cases for decision makers
SA marketing : cases for decision makers
by 
Pitt, Leyland F.
Format: 
Books
Publication Date 
1992
Excerpt: 
SA marketing : cases for decision makers / Pitt, Leyland F.
Available: Copies:
85. 
Cover image for The Penguin dictionary of marketing
The Penguin dictionary of marketing
The Penguin dictionary of marketing
by 
Harris, Phil.
Format: 
Books
Publication Date 
2009
Excerpt: 
The Penguin dictionary of marketing / Harris, Phil.
Available: Copies:
86. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Abratt, Russell.
Format: 
Books
Publication Date 
2007
Excerpt: 
Contemporary cases in southern African marketing / Abratt, Russell.
Available: Copies:
87. 
Cover image for Marketing and football : an international perspective
Marketing and football : an international perspective
Marketing and football : an international perspective
by 
Desbordes, Michel.
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2006931692-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing and football : an international perspective / Desbordes, Michel.
Available: Copies:
88. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968-
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968-
Available: Copies:
89. 
Cover image for Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
by 
West, Douglas C., author.
Format: 
Books
Publication Date 
2022
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Strategic marketing : creating competitive advantage. West, Douglas C., author.
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90. 
Cover image for Services marketing : concepts, strategies & cases
Services marketing : concepts, strategies & cases
Services marketing : concepts, strategies & cases
by 
Hoffman, K. Douglas.
Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html
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Books
Publication Date 
2006
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Services marketing : concepts, strategies & cases / Hoffman, K. Douglas.
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91. 
Cover image for Marketing strategy and competitive positioning
Marketing strategy and competitive positioning
Marketing strategy and competitive positioning
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Hooley, Graham J., author.
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2020
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Marketing strategy and competitive positioning / Hooley, Graham J., author.
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92. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
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2019
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Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
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93. 
Cover image for The history of marketing thought
The history of marketing thought
The history of marketing thought
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Tadajewski, Mark.
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2007
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The history of marketing thought / Tadajewski, Mark.
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94. 
Cover image for Marketing research in a marketing environment
Marketing research in a marketing environment
Marketing research in a marketing environment
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Dillon, William R.
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1994
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Marketing research in a marketing environment / Dillon, William R.
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95. 
Cover image for Buyer behavior in marketing strategy
Buyer behavior in marketing strategy
Buyer behavior in marketing strategy
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Howard, John A.
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1994
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Howard, John A. Consumer behavior in marketing strategy.
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96. 
Cover image for Encyclopedia of major marketing strategies
Encyclopedia of major marketing strategies
Encyclopedia of major marketing strategies
by 
Miskelly, Matthew, Éditeur scientifique.
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2013
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Encyclopedia of major marketing strategies Miskelly, Matthew, Éditeur scientifique.
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97. 
Cover image for Manager's guide to online marketing
Manager's guide to online marketing
Manager's guide to online marketing
by 
Weaver, Jason D.
Format: 
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2013
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Manager's guide to online marketing / Weaver, Jason D.
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98. 
Cover image for Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date 
2010
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Consumer behavior & marketing strategy / Peter, J. Paul.
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99. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2008
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Relationship marketing and customer relationship management / Brink, A. (Annekie)
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100. 
Cover image for E-mail marketing for dummies
E-mail marketing for dummies
E-mail marketing for dummies
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Arnold, John.
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2007
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E-mail marketing for dummies / Arnold, John.
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Cover image for Marketing management for nonprofit organizations
Marketing management for nonprofit organizations
Marketing management for nonprofit organizations
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Sargeant, Adrian.
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Marketing management for nonprofit organizations / Sargeant, Adrian.
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102. 
Cover image for Marketing & selling the travel product
Marketing & selling the travel product
Marketing & selling the travel product
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Burke, James F.
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Marketing & selling the travel product / Burke, James F.
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103. 
Cover image for Marketing & selling the travel product
Marketing & selling the travel product
Marketing & selling the travel product
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Burke, James F.
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2000
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Marketing & selling the travel product / Burke, James F.
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104. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
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Perreault, William D.
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Basic marketing : a global-managerial approach / Perreault, William D.
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Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
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2021
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Marketing 5.0 : technology for humanity / Kotler, Philip, author.
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106. 
Cover image for Current issues in political marketing
Current issues in political marketing
Current issues in political marketing
by 
Wymer, Walter W.
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004146.html
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Current issues in political marketing / Wymer, Walter W.
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107. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
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Electronic Resources
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Marketing strategy : a decision-focused approach / Walker, Orville C.
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108. 
Cover image for MKTG13 : principles of marketing
MKTG13 : principles of marketing
MKTG13 : principles of marketing
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Lamb, Charles W., author.
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MKTG13 : principles of marketing / Lamb, Charles W., author.
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109. 
Cover image for Relationship marketing : a consumer experience approach
Relationship marketing : a consumer experience approach
Relationship marketing : a consumer experience approach
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Baron, Steve.
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Relationship marketing : a consumer experience approach / Baron, Steve.
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110. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
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Consumer behavior : building marketing strategy / Hawkins, Del I.
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Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
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Basic marketing : a global-managerial approach / Perreault, William D., Jr.
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112. 
Cover image for Introduction to marketing : a value exchange approach
Introduction to marketing : a value exchange approach
Introduction to marketing : a value exchange approach
by 
Gabbott, Mark.
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Introduction to marketing : a value exchange approach / Gabbott, Mark.
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113. 
Cover image for Strategic _ internet _ marketing _ 2.0
Strategic _ internet _ marketing _ 2.0
Strategic _ internet _ marketing _ 2.0
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Dann, Susan J.
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Strategic _ internet _ marketing _ 2.0 / Dann, Susan J.
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Cover image for 200 marketing ideas for your website
200 marketing ideas for your website
200 marketing ideas for your website
by 
Martel-Lawson, Henriette.
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2004
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200 marketing ideas for your website / Martel-Lawson, Henriette.
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115. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Inhaltsverzeichnis Consumer behavior
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Electronic Resources
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Consumer behavior : building marketing strategy / Hawkins, Del I.
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116. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
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Basic marketing : a global-managerial approach / Perreault, William D., Jr.
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117. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
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2001
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Internet marketing : readings and online resources / Richardson, Paul, 1962-
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118. 
Cover image for Prentice Hall's e-marketing guide
Prentice Hall's e-marketing guide
Prentice Hall's e-marketing guide
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Frost, Raymond, 1960-
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Prentice Hall's e-marketing guide / Frost, Raymond, 1960-
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119. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
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Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010058.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010058.html
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A preface to marketing management / Peter, J. Paul.
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Cover image for Opportunities in direct marketing careers
Opportunities in direct marketing careers
Opportunities in direct marketing careers
by 
Basye, Anne.
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Direct marketing -- Vocational guidance -- United States.
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Cover image for The IEBM encyclopedia of marketing
The IEBM encyclopedia of marketing
The IEBM encyclopedia of marketing
by 
Baker, Michael J., 1935-
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1999
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The IEBM encyclopedia of marketing / Baker, Michael J., 1935-
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Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
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Marketing channels : a management view / Rosenbloom, Bert.
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Cover image for Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
by 
Walker, Orville C.
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Marketing strategy : planning and implementation / Walker, Orville C.
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124. 
Cover image for Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html
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1999
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Consumer behavior and marketing strategy / Peter, J. Paul.
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125. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
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Basic marketing : a global-managerial approach / Perreault, William D.
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126. 
Cover image for Marketing research : a problem-solving approach
Marketing research : a problem-solving approach
Marketing research : a problem-solving approach
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Sudman, Seymour.
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Marketing research : a problem-solving approach / Sudman, Seymour.
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Cover image for Macmillan dictionary of marketing and advertising
Macmillan dictionary of marketing and advertising
Macmillan dictionary of marketing and advertising
by 
Baker, Michael J., 1935-
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Macmillan dictionary of marketing and advertising / Baker, Michael J., 1935-
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128. 
Cover image for Direct marketing : an integrated approach
Direct marketing : an integrated approach
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McDonald, William J., Ph. D.
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Direct marketing : an integrated approach / McDonald, William J., Ph. D.
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129. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
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Peter, J. Paul.
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A preface to marketing management / Peter, J. Paul.
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Cover image for Marketing channels : a relationship management approach
Marketing channels : a relationship management approach
Marketing channels : a relationship management approach
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Pelton, Lou E.
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Marketing channels : a relationship management approach / Pelton, Lou E.
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131. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
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Perreault, William D.
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Basic marketing : a global-managerial approach / Perreault, William D.
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132. 
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
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Consumer behavior : implications for marketing strategy / Hawkins, Del I.
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133. 
Cover image for Advertising : its role in modern marketing
Advertising : its role in modern marketing
Advertising : its role in modern marketing
by 
Dunn, S. Watson (Samuel Watson), 1918-1997.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht003558167.pdf
Inhaltsverzeichnis Advertising
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Advertising : its role in modern marketing / Dunn, S. Watson (Samuel Watson), 1918-1997.
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Cover image for Basic marketing : a managerial approach
Basic marketing : a managerial approach
Basic marketing : a managerial approach
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McCarthy, E. Jerome (Edmund Jerome)
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Basic marketing : a managerial approach / McCarthy, E. Jerome (Edmund Jerome)
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135. 
Cover image for Advertising : its role in modern marketing
Advertising : its role in modern marketing
Advertising : its role in modern marketing
by 
Dunn, S. Watson (Samuel Watson), 1918-1997.
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Advertising : its role in modern marketing / Dunn, S. Watson (Samuel Watson), 1918-1997.
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136. 
Cover image for Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
by 
Buell, Victor P.
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Marketing management : a strategic planning approach / Buell, Victor P.
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137. 
Cover image for Marketing and society; text and cases
Marketing and society; text and cases
Marketing and society; text and cases
by 
Gist, Ronald R.
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Marketing and society; text and cases Gist, Ronald R.
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Cover image for Handbook of research in international marketing.
Handbook of research in international marketing.
Handbook of research in international marketing.
by 
International Marketing Theory Conference (2010 : University of Connecticut, Conn.)
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Handbook of research in international marketing. International Marketing Theory Conference (2010
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139. 
Cover image for Journal of the Academy of Marketing Science.
Journal of the Academy of Marketing Science.
Journal of the Academy of Marketing Science.
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Academy of Marketing Science.
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2025 2024 2023 2022 2021
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International Marketing Conference. Proceedings of the International Marketing Conference.
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140. 
Cover image for South African marketing cases for decision makers
South African marketing cases for decision makers
South African marketing cases for decision makers
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Pitt, Leyland F.
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South African marketing cases for decision makers / Pitt, Leyland F.
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Cover image for Marketing research : the impact of the Internet
Marketing research : the impact of the Internet
Marketing research : the impact of the Internet
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McDaniel, Carl, Jr., 1941-
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Marketing research : the impact of the Internet / McDaniel, Carl, Jr., 1941-
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142. 
Cover image for Quantitative methods for marketing decisions
Quantitative methods for marketing decisions
Quantitative methods for marketing decisions
by 
Wegner, Trevor.
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2000
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Quantitative methods for marketing decisions / Wegner, Trevor.
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143. 
Cover image for Marketing in practice, 2001-2002
Marketing in practice, 2001-2002
Marketing in practice, 2001-2002
by 
Kelley, Gill.
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Marketing in practice, 2001-2002 / Kelley, Gill.
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Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
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Koekemoer, Ludi.
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Promotional strategy : marketing communications in practice / Koekemoer, Ludi.
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145. 
Cover image for The fundamentals and practice of marketing
The fundamentals and practice of marketing
The fundamentals and practice of marketing
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Wilmshurst, John.
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The fundamentals and practice of marketing / Wilmshurst, John.
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Cover image for Strategic marketing : planning and control
Strategic marketing : planning and control
Strategic marketing : planning and control
by 
Drummond, Graeme.
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Strategic marketing : planning and control / Drummond, Graeme.
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147. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Cant, Michael
Format: 
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2025
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Marketing communication : an integrated approach / Cant, Michael
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148. 
Cover image for Marketing management : a customer-centric approach
Marketing management : a customer-centric approach
Marketing management : a customer-centric approach
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Selnes, Fred Verfasser.
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Marketing management : a customer-centric approach / Selnes, Fred Verfasser.
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149. 
Cover image for Digital marketing : strategy, planning & disruption.
Digital marketing : strategy, planning & disruption.
Digital marketing : strategy, planning & disruption.
by 
Hanlon, Annmarie.
Format: 
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2025 2023
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Digital marketing : strategy, planning & disruption. Hanlon, Annmarie.
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150. 
Cover image for Digital marketing : a South African perspective
Digital marketing : a South African perspective
Digital marketing : a South African perspective
by 
Stiehler-Mulder, B., author
Format: 
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Publication Date 
2025
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Digital marketing : a South African perspective / Stiehler-Mulder, B., author
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151. 
Cover image for Social media marketing for Small Businesses
Social media marketing for Small Businesses
Social media marketing for Small Businesses
by 
Rudansky-Kloppers, S
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2025
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Social media marketing for Small Businesses/ Rudansky-Kloppers, S
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152. 
Cover image for Digital marketing: Trends and Developments
Digital marketing: Trends and Developments
Digital marketing: Trends and Developments
by 
Yathika, Gowpall
Format: 
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2024
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Digital marketing: Trends and Developments Yathika, Gowpall
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153. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
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Publication Date 
2024
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Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
154. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
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Publication Date 
2024
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Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
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155. 
Cover image for International marketing : a South African perspective
International marketing : a South African perspective
International marketing : a South African perspective
by 
Gowpall, Yathika 1949-
Format: 
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Publication Date 
2024
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International marketing : a South African perspective / Gowpall, Yathika 1949-
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156. 
Cover image for eMarketing : Marketing in the digital world
eMarketing : Marketing in the digital world
eMarketing : Marketing in the digital world
by 
Gowpall, Yathika
Format: 
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Publication Date 
2024 2011
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eMarketing : Marketing in the digital world / Gowpall, Yathika
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157. 
Cover image for Marketing [because everyone is a marketer]
Marketing [because everyone is a marketer]
Marketing [because everyone is a marketer]
by 
Hunt, C. Shane VerfasserIn.
Format: 
Books
Publication Date 
2024
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Marketing [because everyone is a marketer] Hunt, C. Shane VerfasserIn.
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158. 
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
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DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D
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159. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2022 2019
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Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.
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160. 
Cover image for Experiential Marketing : integrated theory & strategic application.
Experiential Marketing : integrated theory & strategic application.
Experiential Marketing : integrated theory & strategic application.
by 
Leahy, Rose. Fenton, Pio. Barry, Holly
Format: 
Books
Publication Date 
2022
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Experiential Marketing : integrated theory & strategic application. Leahy, Rose. Fenton, Pio. Barry
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161. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
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Publication Date 
2022
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Marketing for hospitality and tourism / Kotler, Philip, author.
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162. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
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Publication Date 
2022
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Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
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163. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
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The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
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164. 
Cover image for Social media marketing : a strategic approach.
Social media marketing : a strategic approach.
Social media marketing : a strategic approach.
by 
Zahay, Debra L., author.
Format: 
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Publication Date 
2021
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Social media marketing : a strategic approach. Zahay, Debra L., author.
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165. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
166. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
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Marketing communication : an integrated approach / Koekemoer, Ludi.
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167. 
Cover image for Essential guide to marketing planning
Essential guide to marketing planning
Essential guide to marketing planning
by 
Wood, Marian Burk, author.
Format: 
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2020
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Essential guide to marketing planning / Wood, Marian Burk, author.
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168. 
Cover image for Contemporary issues in marketing : principles & practice
Contemporary issues in marketing : principles & practice
by 
Gbadamosi, Ayantunji, editor.
Format: 
Books
Publication Date 
2019
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Contemporary issues in marketing : principles & practice / Gbadamosi, Ayantunji, editor.
Available: Copies:
169. 
Cover image for Marketing research : an applied orientation
Marketing research : an applied orientation
Marketing research : an applied orientation
by 
Malhotra, Naresh K., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K., author.
Available: Copies:
170. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
171. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.
Available: Copies:
172. 
Cover image for Marketing in a digital age
Marketing in a digital age
Marketing in a digital age
by 
Bock, E.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing in a digital age / Bock, E.
Available: Copies:
173. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
174. 
Cover image for Fundamentals of integrated marketing communication
Fundamentals of integrated marketing communication
Fundamentals of integrated marketing communication
by 
Vosloo, Ton, 1937-
Format: 
Books
Publication Date 
2018
Excerpt: 
Fundamentals of integrated marketing communication / Vosloo, Ton, 1937-
Available: Copies:
175. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
176. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
177. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
178. 
Cover image for Social media marketing : a strategic approach
Social media marketing : a strategic approach
Social media marketing : a strategic approach
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Social media marketing : a strategic approach / Barker, Melissa S., author.
Available: Copies:
179. 
Cover image for Marketing research : Asia-Pacific edition
Marketing research : Asia-Pacific edition
Marketing research : Asia-Pacific edition
by 
Zikmund, William G., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing research : Asia-Pacific edition / Zikmund, William G., author.
Available: Copies:
180. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
181. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
182. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Handbook on place branding and marketing / Campelo, Adriana, editor.
Available: Copies:
183. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
Contemporary cases in southern African marketing / Klopper, H. B., 1974- editor.
Available: Copies:
184. 
Cover image for Shopper marketing in South Africa
Shopper marketing in South Africa
Shopper marketing in South Africa
by 
Purdy, Carolyn.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Shopper marketing in South Africa / Purdy, Carolyn.
Available: Copies:
185. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
Available: Copies:
186. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
187. 
Cover image for Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategic marketing : decision making & planning / Reed, Peter.
Available: Copies:
188. 
Cover image for Handbook on ethics and marketing
Handbook on ethics and marketing
Handbook on ethics and marketing
by 
Nill, Alexander, editor.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing -- Moral and ethical aspects -- Handbooks, manuals, etc.
Available: Copies:
189. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
190. 
Cover image for Retail marketing management : principles and practice
Retail marketing management : principles and practice
Retail marketing management : principles and practice
by 
Goworek, Helen, author.
E-book - Full text Myilibrary
Format: 
Books
Publication Date 
2015
Excerpt: 
Retail marketing management : principles and practice / Goworek, Helen, author.
Available: Copies:
191. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
192. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
193. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Quester, Pascale G. (Pascale Genevieve), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve
Available: Copies:
194. 
Cover image for Research handbook on export marketing
Research handbook on export marketing
Research handbook on export marketing
by 
Julian, Craig C., editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research handbook on export marketing / Julian, Craig C., editor.
Available: Copies:
195. 
Cover image for Handbook of service marketing research
Handbook of service marketing research
Handbook of service marketing research
by 
Rust, Roland T. (DE-588)170262928
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2014
Excerpt: 
Handbook of service marketing research / Rust, Roland T. (DE-588)170262928
Available: Copies:
196. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Business marketing management : B2B / Hutt, Michael D., author.
Available: Copies:
197. 
Cover image for Services marketing : an interactive approach
Services marketing : an interactive approach
Services marketing : an interactive approach
by 
Fisk, Raymond P.
Format: 
Books
Publication Date 
2014
Excerpt: 
Services marketing : an interactive approach / Fisk, Raymond P.
Available: Copies:
198. 
Cover image for Consumer democracy : the marketing of politics
Consumer democracy : the marketing of politics
Consumer democracy : the marketing of politics
by 
Scammell, Margaret.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer democracy : the marketing of politics / Scammell, Margaret.
Available: Copies:
199. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
Available: Copies:
200. 
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
by 
Copley, Paul, 1952- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communications management : analysis, planning, implementation / Copley, Paul, 1952
Available: Copies:
201. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
Relationship marketing and customer relationship management / Brink, A. (Annekie)
Available: Copies:
202. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
203. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
204. 
Cover image for Qualitative consumer & marketing research
Qualitative consumer & marketing research
Qualitative consumer & marketing research
by 
Belk, Russell W., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Qualitative consumer & marketing research / Belk, Russell W., author.
Available: Copies:
205. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
206. 
Cover image for Social marketing : from tunes to symphonies
Social marketing : from tunes to symphonies
Social marketing : from tunes to symphonies
by 
Hastings, Gerard (Professor)
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing : from tunes to symphonies / Hastings, Gerard (Professor)
Available: Copies:
207. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2013
Excerpt: 
A preface to marketing management / Peter, J. Paul.
Available: Copies:
208. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
209. 
Cover image for Marketing management : a contemporary perspective
Marketing management : a contemporary perspective
Marketing management : a contemporary perspective
by 
Homburg, Christian, 1962-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing management : a contemporary perspective / Homburg, Christian, 1962-
Available: Copies:
210. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.,
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=020490532&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : a decision-focused approach / Walker, Orville C.,
Available: Copies:
211. 
Cover image for Sports marketing : creating long term value
Sports marketing : creating long term value
Sports marketing : creating long term value
by 
Davis, John A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sports marketing : creating long term value / Davis, John A.
Available: Copies:
212. 
Cover image for Contemporary advertising and integrated marketing communications
Contemporary advertising and integrated marketing communications
Contemporary advertising and integrated marketing communications
by 
Arens, William F.
Format: 
Books
Publication Date 
2013
Excerpt: 
Contemporary advertising and integrated marketing communications / Arens, William F.
Available: Copies:
213. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Principles and practice of marketing / Jobber, David, 1947-
Available: Copies:
214. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Mobile marketing : an hour a day / Pasqua, Rachel.
Available: Copies:
215. 
Cover image for Contemporary retail and marketing case studies
Contemporary retail and marketing case studies
Contemporary retail and marketing case studies
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Contemporary retail and marketing case studies / Van Heerden, Neels, 1957-
Available: Copies:
216. 
Cover image for Brand and marketing management : reading pack.
Brand and marketing management : reading pack.
Brand and marketing management : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand and marketing management : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
217. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
UnMarketing : stop marketing. Start engaging / Stratten, Scott.
Available: Copies:
218. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Relationship marketing and customer relationship management / Berndt, Adele.
Available: Copies:
219. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2012
Excerpt: 
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
Available: Copies:
220. 
Cover image for Handbook on business-to-business marketing
Handbook on business-to-business marketing
by 
Lilien, Gary L., 1946-
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook on business-to-business marketing / Lilien, Gary L., 1946-
Available: Copies:
221. 
Cover image for Legends in marketing : Philip Kotler
Legends in marketing : Philip Kotler
Legends in marketing : Philip Kotler
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2012
Excerpt: 
Legends in marketing : Philip Kotler / Sheth, Jagdish N.
Available: Copies:
222. 
Cover image for Handbook of business-to-business marketing
Handbook of business-to-business marketing
by 
Lilien, Gary L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of business-to-business marketing / Lilien, Gary L.
Available: Copies:
223. 
Cover image for Pricing strategies : a marketing approach
Pricing strategies : a marketing approach
Pricing strategies : a marketing approach
by 
Schindler, Robert (Robert M.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Pricing strategies : a marketing approach / Schindler, Robert (Robert M.)
Available: Copies:
224. 
Cover image for Sustainability marketing : a global perspective
Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Sustainability marketing : a global perspective / Belz, Frank-Martin.
Available: Copies:
225. 
Cover image for Handbook of marketing and finance
Handbook of marketing and finance
Handbook of marketing and finance
by 
Ganesan, Shankar.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of marketing and finance / Ganesan, Shankar.
Available: Copies:
226. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
Available: Copies:
227. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
UnMarketing : stop marketing. Start engaging / Stratten, Scott.
Available: Copies:
228. 
Cover image for Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
by 
Bickle, Marianne C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Fashion marketing : theory, principles, & practice / Bickle, Marianne C.
Available: Copies:
229. 
Cover image for The new rules of marketing & PR
The new rules of marketing & PR
The new rules of marketing & PR
by 
Scott, David Meerman
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR Scott, David Meerman
Available: Copies:
230. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968-
Available: Copies:
231. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing strategy : a decision-focused approach / Walker, Orville C.
Available: Copies:
232. 
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing : a complete guide in pictures / McDonald, Malcolm.
Available: Copies:
233. 
Cover image for How to write a marketing plan
How to write a marketing plan
How to write a marketing plan
by 
Westwood, John, 1947-
Format: 
Books
Publication Date 
2011
Excerpt: 
How to write a marketing plan / Westwood, John, 1947-
Available: Copies:
234. 
Cover image for Online marketing : a user's manual
Online marketing : a user's manual
Online marketing : a user's manual
by 
Newlands, Murray.
Format: 
Books
Publication Date 
2011
Excerpt: 
Online marketing : a user's manual / Newlands, Murray.
Available: Copies:
235. 
Cover image for E-marketing : theory and application
E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
E-marketing : theory and application / Dann, Stephen, 1973-
Available: Copies:
236. 
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Campaign communication and political marketing / Maarek, Philippe J.
Available: Copies:
237. 
Cover image for International marketing : an Asia-Pacific perspective
International marketing : an Asia-Pacific perspective
International marketing : an Asia-Pacific perspective
by 
Fletcher, Richard, 1940-
Format: 
Books
Publication Date 
2011
Excerpt: 
International marketing : an Asia-Pacific perspective / Fletcher, Richard, 1940-
Available: Copies:
239. 
Cover image for The ultimate small business marketing book
The ultimate small business marketing book
The ultimate small business marketing book
by 
Blick, Dee.
Format: 
Books
Publication Date 
2011
Excerpt: 
The ultimate small business marketing book / Blick, Dee.
Available: Copies:
240. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus
Available: Copies:
241. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
242. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
243. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel.
Available: Copies:
244. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles and practice of marketing / Jobber, David, 1947-
Available: Copies:
245. 
Cover image for Marketing management : a relationship approach
Marketing management : a relationship approach
Marketing management : a relationship approach
by 
Hollensen, Svend.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a relationship approach / Hollensen, Svend.
Available: Copies:
246. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
247. 
Cover image for Quantitative models in marketing research
Quantitative models in marketing research
Quantitative models in marketing research
by 
Franses, Philip Hans, 1963-
Format: 
Books
Publication Date 
2010 2001
Excerpt: 
Quantitative models in marketing research / Franses, Philip Hans, 1963-
Available: Copies:
248. 
Cover image for Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated brand marketing and measuring returns / Kitchen, Philip J.
Available: Copies:
249. 
Cover image for Contemplating corporate marketing, identity and communication
Contemplating corporate marketing, identity and communication
Contemplating corporate marketing, identity and communication
by 
Podnar, Klement.
Format: 
Books
Publication Date 
2010
Excerpt: 
Contemplating corporate marketing, identity and communication / Podnar, Klement.
Available: Copies:
250. 
Cover image for Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a customer-oriented approach / Clow, Kenneth E.
Available: Copies:
251. 
Cover image for Strategic marketing : creating competitive advantage
Strategic marketing : creating competitive advantage
Strategic marketing : creating competitive advantage
by 
West, Douglas C.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic marketing : creating competitive advantage / West, Douglas C.
Available: Copies:
252. 
Cover image for Marketing planning : strategy, environment and context
Marketing planning : strategy, environment and context
Marketing planning : strategy, environment and context
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing planning : strategy, environment and context / Blythe, Jim.
Available: Copies:
253. 
Cover image for Marketing communications : a European perspective
Marketing communications : a European perspective
Marketing communications : a European perspective
by 
Pelsmacker, Patrick de, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing communications : a European perspective / Pelsmacker, Patrick de, 1957-
Available: Copies:
254. 
Cover image for Strategic marketing : decision making and planning
Strategic marketing : decision making and planning
Strategic marketing : decision making and planning
by 
Reed, Peter W., 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic marketing : decision making and planning / Reed, Peter W., 1944-
Available: Copies:
255. 
Cover image for Marketing theory : a student text
Marketing theory : a student text
Marketing theory : a student text
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Baker, Michael J., 1935-
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2010
Excerpt: 
Marketing theory : a student text / Baker, Michael J., 1935-
Available: Copies:
256. 
Cover image for Handbook of pricing research in marketing
Handbook of pricing research in marketing
Handbook of pricing research in marketing
by 
Rao, Vithala R.
Format: 
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Publication Date 
2010
Excerpt: 
Handbook of pricing research in marketing / Rao, Vithala R.
Available: Copies:
257. 
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Consumer Behaviour & marketing communication
Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
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2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
258. 
Cover image for Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
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Publication Date 
2010
Excerpt: 
Unmarketing : stop marketing. Start engaging. / Stratten, Scott.
Available: Copies:
259. 
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Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957-
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Publication Date 
2010
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
262. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
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Publication Date 
2010
Excerpt: 
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
Available: Copies:
264. 
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Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
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2009
Excerpt: 
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
265. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
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2009
Excerpt: 
Services marketing : a contemporary approach / Boshoff, Christo.
Available: Copies:
266. 
Cover image for Handbook of pricing research in marketing
Handbook of pricing research in marketing
Handbook of pricing research in marketing
by 
Rao, Vithala R.
Format: 
Books
Publication Date 
2009
Excerpt: 
Handbook of pricing research in marketing / Rao, Vithala R.
Available: Copies:
267. 
Cover image for Marketing management for nonprofit organizations
Marketing management for nonprofit organizations
Marketing management for nonprofit organizations
by 
Sargeant, Adrian.
Format: 
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Publication Date 
2009
Excerpt: 
Marketing management for nonprofit organizations / Sargeant, Adrian.
Available: Copies:
268. 
Cover image for Services marketing : text and cases.
Services marketing : text and cases.
Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
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2009
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Services marketing : text and cases. Baron, Steve (J. Steve)
Available: Copies:
269. 
Cover image for Ethical marketing and the new consumer
Ethical marketing and the new consumer
Ethical marketing and the new consumer
by 
Arnold, Chris.
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2009
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Ethical marketing and the new consumer / Arnold, Chris.
Available: Copies:
270. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard
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2008
Excerpt: 
Marketing tourism in South Africa / George, Richard
Available: Copies:
271. 
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Marketing tourism in Soth Africa
Marketing tourism in Soth Africa
by 
George, Richard
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2008
Excerpt: 
Marketing tourism in Soth Africa George, Richard
Available: Copies:
272. 
Cover image for Marketing research : a practical approach
Marketing research : a practical approach
Marketing research : a practical approach
by 
Kolb, Bonita M.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=435383
ebrary http://site.ebrary.com/id/10298640
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2008
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Marketing research : a practical approach / Kolb, Bonita M.
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273. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Cannon, Joseph P.
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2008 2007
Excerpt: 
Basic marketing : a global-managerial approach / Cannon, Joseph P.
Available: Copies:
274. 
Cover image for Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
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2008
Excerpt: 
Consumer behavior and marketing strategy / Peter, J. Paul.
Available: Copies:
275. 
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Critical marketing : issues in contemporary marketing
Critical marketing : issues in contemporary marketing
by 
Tadajewski, Mark.
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2008
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Critical marketing : issues in contemporary marketing / Tadajewski, Mark.
Available: Copies:
276. 
Cover image for Tourism marketing : an Asia-Pacific perspective
Tourism marketing : an Asia-Pacific perspective
Tourism marketing : an Asia-Pacific perspective
by 
Hsu, Cathy.
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2008
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Tourism marketing : an Asia-Pacific perspective / Hsu, Cathy.
Available: Copies:
277. 
Cover image for Professional English in use marketing
Professional English in use marketing
Professional English in use marketing
by 
Farrall, Cate.
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2008
Excerpt: 
Professional English in use marketing / Farrall, Cate.
Available: Copies:
278. 
Cover image for Marketing research : a practical approach
Marketing research : a practical approach
Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
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2008
Excerpt: 
Marketing research : a practical approach Kolb, Bonita M.
Available: Copies:
279. 
Cover image for Online marketing : a customer-led approach
Online marketing : a customer-led approach
Online marketing : a customer-led approach
by 
Gay, Richard.
Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2007
Excerpt: 
Online marketing : a customer-led approach / Gay, Richard.
Available: Copies:
280. 
Cover image for Integrated marketing communications in advertising
Integrated marketing communications in advertising
Integrated marketing communications in advertising
by 
Shimp, A Terence
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2007
Excerpt: 
Integrated marketing communications in advertising Shimp, A Terence
Available: Copies:
282. 
Cover image for Explorations of marketing in society
Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
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2007
Excerpt: 
Explorations of marketing in society / Gundlach, Gregory T. (Gregory Thomas)
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283. 
Cover image for Media, marketing and advertising directory 2008
Media, marketing and advertising directory 2008
Media, marketing and advertising directory 2008
by 
Daily Sun (Newspaper)
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2007
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Media, marketing and advertising directory 2008 / Daily Sun (Newspaper)
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284. 
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
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2007
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Marketing management : a value-creation process / Dubois, Pierre-Louis.
Available: Copies:
285. 
Cover image for Review of marketing research. Vol. 3
Review of marketing research. Vol. 3
by 
Malhotra, Naresh K.
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2007
Excerpt: 
Review of marketing research. Vol. 3 / Malhotra, Naresh K.
Available: Copies:
286. 
Cover image for Strategic marketing : an applied perspective
Strategic marketing : an applied perspective
Strategic marketing : an applied perspective
by 
Alsem, K. J.
Table of contents http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html
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2007
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Strategic marketing : an applied perspective / Alsem, K. J.
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287. 
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Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
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2007
Excerpt: 
Marketing management : knowledge and skills / Peter, J. Paul.
Available: Copies:
288. 
Cover image for Marketing research : an applied orientation
Marketing research : an applied orientation
Marketing research : an applied orientation
by 
Malhotra, Naresh K.
Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010250.html
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Publication Date 
2007
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K.
Available: Copies:
289. 
Cover image for Marketing research : text and cases
Marketing research : text and cases
Marketing research : text and cases
by 
Wrenn, Bruce.
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2007
Excerpt: 
Marketing research : text and cases / Wrenn, Bruce.
Available: Copies:
290. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
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2007
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
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291. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
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2007
Excerpt: 
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
Available: Copies:
292. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
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2006
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
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293. 
Cover image for International marketing : a global perspective
International marketing : a global perspective
International marketing : a global perspective
by 
Muhlbacher, Hans, 1949-
Format: 
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2006
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International marketing : a global perspective / Muhlbacher, Hans, 1949-
Available: Copies:
294. 
Cover image for Services marketing management : a strategic perspective
Services marketing management : a strategic perspective
Services marketing management : a strategic perspective
by 
Kasper, Hans.
Table of contents http://www.loc.gov/catdir/toc/ecip064/2005034528.html
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2006
Excerpt: 
Services marketing management : a strategic perspective / Kasper, Hans.
Available: Copies:
295. 
Cover image for Global marketing management : a casebook.
Global marketing management : a casebook.
Global marketing management : a casebook.
by 
Quelch, John A.
Format: 
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2006
Excerpt: 
Global marketing management : a casebook. Quelch, John A.
Available: Copies:
296. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
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2006 2005
Excerpt: 
Marketing strategy : a decision-focused approach / Walker, Orville C.
Available: Copies:
297. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay
Format: 
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2005
Excerpt: 
Small business marketing for dummies Schenck, Barbara Findlay
Available: Copies:
298. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
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2005
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Small business marketing for dummies / Schenck, Barbara Findlay.
Available: Copies:
299. 
Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
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2005
Excerpt: 
Brand hijack : marketing without marketing / Wipperfürth, Alex.
Available: Copies:
300. 
Cover image for Leisure marketing : a global perspective
Leisure marketing : a global perspective
by 
Horner, Susan.
Format: 
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Publication Date 
2005
Excerpt: 
Leisure marketing : a global perspective / Horner, Susan.
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