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1. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Berndt, A
Format: 
Books
Publication Date 
2021
Excerpt: 
Part 1:Strategic analysis -- Part 2: Market strategies -- Part 3:Strategy implementation and
Available: Copies:
2. 
Cover image for Service operations management : improving service delivery
Service operations management : improving service delivery
by 
Johnston, Robert, 1953- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Introduction to service operations -- The world of service -- Service strategy -- The service
Available: Copies:
3. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and
Available: Copies:
4. 
Cover image for Research methods in psychology
Research methods in psychology
by 
Howitt, Dennis, author.
Click here to view book
Mae gan y llyfr hwn drwydded 3 defnyddiwr cydamserol.This book has a 3 concurrent user license.
ProQuest Ebook Central https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=6009851
ProQuest Ebook Central https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=6009848
VLeBooks http://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781292276724
Format: 
Electronic Resources
Publication Date 
2020
Excerpt: 
.1 Introduction -- 5.2 Overall strategy of report writing -- 5.3 Sections of the research report in
Available: Copies:
5. 
Cover image for Leadership
Leadership
Leadership
by 
Iszatt-White, Marian, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the
Available: Copies:
6. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies
Available: Copies:
7. 
Cover image for Software engineering : a practitioner's approach
Software engineering : a practitioner's approach
by 
Pressman, Roger S., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Note continued: 26.8.Summary -- ch. 27 A Strategy For Software Support -- 27.1.Software Support
Available: Copies:
8. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Market -- Part Five: The Strategy and Structure of International Business -- The Strategy of
Available: Copies:
9. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Wiid, JA
Format: 
Books
Publication Date 
2020
Excerpt: 
analysisi -- 7.Marketing strategy and metrics
Available: Copies:
10. 
Cover image for CIMA. Subject P3, Risk management Study text.
CIMA. Subject P3, Risk management Study text.
CIMA. Subject P3, Risk management Study text.
by 
KAPLAN.
Format: 
Books
Publication Date 
2020
Excerpt: 
Risk -- Risk management -- Strategy risk -- Reputational risks -- Corporate governance -- Internal
Available: Copies:
11. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for
Available: Copies:
12. 
Cover image for Essential guide to marketing planning
Essential guide to marketing planning
Essential guide to marketing planning
by 
Wood, Marian Burk, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
marketing strategy -- Planning for implementation, metrics and control.
Available: Copies:
13. 
Cover image for Strategic management : an integrated approach. Theory & cases
Strategic management : an integrated approach. Theory & cases
Strategic management : an integrated approach. Theory & cases
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
management. It integrates cutting edge research, rising trends in strategy and hot topics, such as corporate
Available: Copies:
14. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
"Content can be an effective and economical tool to add to your marketing strategy. But content
Available: Copies:
15. 
Cover image for 400 friends and no one to call : breaking through isolation and building community
400 friends and no one to call : breaking through isolation and building community
400 friends and no one to call : breaking through isolation and building community
by 
Walker, Val, 1954- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
to heal from the pain of isolation, but to create a solid strategy for rebuilding support. 400
Available: Copies:
16. 
Cover image for Essentials of marketing
Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2020
Excerpt: 
development of an integrated marketing strategy."--Publisher's website
Available: Copies:
17. 
Cover image for Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
conversion science; the methodological application of strategy, measurement and analysis in pursuit of
Available: Copies:
18. 
Cover image for International business
International business
by 
Collinson, Simon, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
strategy' also features new case studies on the 'US-Venezuela oil dispute' and 'Huaweiaccused of spying'"--
Available: Copies:
19. 
Cover image for Managing and using information systems : a strategic approach
Managing and using information systems : a strategic approach
Managing and using information systems : a strategic approach
by 
Pearlson, Keri E.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems
Available: Copies:
20. 
Cover image for Climate change science : a primer for sustainable development
Climate change science : a primer for sustainable development
by 
Mutter, John C., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Introduction: Strategy and outline of the primer -- Why does the earth have the climate it does
Available: Copies:
21. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Part two: building the brand: Developing the brand strategy-- Designing the brand-- Communicating
Available: Copies:
22. 
Cover image for Strategic management : southern African concepts and cases
Strategic management : southern African concepts and cases
Strategic management : southern African concepts and cases
by 
Ehlers, Tienie.
Format: 
Books
Publication Date 
2019
Excerpt: 
environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic
Available: Copies:
23. 
Cover image for Litigation skills for South African lawyers
Litigation skills for South African lawyers
Litigation skills for South African lawyers
by 
Marnewick, C. G. (Chris G.)
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Preparation for trial : legal research -- Preparation for trial : fact analysis and strategy -- Ethics
Available: Copies:
24. 
Cover image for Financial management
Financial management
Financial management
by 
Correia, Carlos, 1956-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2012101&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
strategy and business models.
Available: Copies:
25. 
Cover image for Digital marketing
Digital marketing
Digital marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategey, implementation and practice
Available: Copies:
26. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural
Available: Copies:
27. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
range of tools to implement in their digital marketing planning and strategy. Covering all aspects of
Available: Copies:
28. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Strategy of international business : The Organization of international business : Entry strategy and
Available: Copies:
29. 
Cover image for Marketing
Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting
Available: Copies:
30. 
Cover image for Smart, sustainable and inclusive growth. Political entrepreneurship for a prosperous Europe.
Smart, sustainable and inclusive growth. Political entrepreneurship for a prosperous Europe.
Smart, sustainable and inclusive growth. Political entrepreneurship for a prosperous Europe.
by 
Karlsson, Charlie.
Format: 
Books
Publication Date 
2019
Excerpt: 
, shaping and implementing the Europe 2020 strategy. Insightful chapters analyse the content, conditions and
Available: Copies:
31. 
Cover image for CIMA. Subject E3, Strategic management. Study text.
CIMA. Subject E3, Strategic management. Study text.
CIMA. Subject E3, Strategic management. Study text.
by 
Chartered Institute of Management Accountants, issuing body.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Change management - the role of the leader in managing change -- Digital strategy - digital technologies
Available: Copies:
32. 
Cover image for CIMA. Subject P3, Risk management Study text.
CIMA. Subject P3, Risk management Study text.
CIMA. Subject P3, Risk management Study text.
by 
Chartered Institute of Management Accountants, issuing body.
Format: 
Books
Publication Date 
2019
Excerpt: 
Risk -- Risk management -- Strategy risk -- Reputational risks -- Corporate governance -- Internal
Available: Copies:
33. 
Cover image for International business : the challenges of globalization
International business : the challenges of globalization
by 
Wild, John J., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- International monetary system -- Part: 5 international business management -- International strategy and
Available: Copies:
34. 
Cover image for Digital you : real personal branding in the virtual age
Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
branding, you can use it as a serious career development strategy. Digital You offers a deep dive to
Available: Copies:
35. 
Cover image for TECHNOLOGY AND INNOVATION MANAGEMENT.
TECHNOLOGY AND INNOVATION MANAGEMENT.
TECHNOLOGY AND INNOVATION MANAGEMENT.
by 
DUBEY, SANJIVA SHANKAR.
Format: 
Books
Publication Date 
2019
Excerpt: 
Technology and Innovation Management-- 2Technology Strategy--t3Technology Management-- 4.Innovation
Available: Copies:
36. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
-mover advantage / Gregory S. Carpenter, Kent Nakamoto -- Leading the brand : brand strategy orchestration and
Available: Copies:
37. 
Cover image for Corporate governance
Corporate governance
Corporate governance
by 
Wixley, Tom.
Format: 
Books
Publication Date 
2019
Excerpt: 
business entities -- Strategy and its execution -- Composition and selection of the board of directors
Available: Copies:
38. 
Cover image for Events management : an introduction
Events management : an introduction
by 
Bladen, Charles, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
, strategy, operations, event design and human resources, in a vast array of different event settings from
Available: Copies:
39. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
40. 
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Marketing Strategy -- Strategic Planning and Social Media Marketing -- Social Media Campaigns: The Strategic
Available: Copies:
41. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore
Available: Copies:
42. 
Cover image for Management information systems managing the digital firm
Management information systems managing the digital firm
Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944- VerfasserIn.
Inhaltsverzeichnis https://external.dandelon.com/download/attachments/dandelon/ids/DE00225AF75B94B2D5FBDC12581C9004C6EE4.pdf
Format: 
Books
Publication Date 
2018
Excerpt: 
today -- Global e-business and collaboration -- Information systems, organizations, and strategy
Available: Copies:
43. 
Cover image for Operations and supply chain management
Operations and supply chain management
by 
Jacobs, F. Robert, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
1. Strategy, products and capacity -- 2. Manufacturing and service processes -- 3. Supply chain
Available: Copies:
44. 
Cover image for Operations management
Operations management
by 
Stevenson, William J., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
1. Introduction to Operations Management -- 2. Competitiveness, Strategy, and Productivity -- 3
Available: Copies:
45. 
Cover image for Purchasing and supply chain management
Purchasing and supply chain management
Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and
Available: Copies:
46. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation
Available: Copies:
47. 
Cover image for An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
by 
Cressy, Anastacia
Format: 
Manuscript
Publication Date 
2018
Excerpt: 
Tribal brand communication strategy
Available: Copies:
48. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer
Available: Copies:
49. 
Cover image for Principles of economics
Principles of economics
Principles of economics
by 
Gans, Joshua, 1968- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
strategy -- 18. Competition policy -- Part 6: The economics of labour markets -- 19. The markets for the
Available: Copies:
50. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
51. 
Cover image for Microeconomics
Microeconomics
Microeconomics
by 
Pindyck, Robert S., VerfasserIn.
Format: 
Books
Publication Date 
2017
Excerpt: 
competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power
Available: Copies:
52. 
Cover image for Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies
Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies
Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies
by 
Berg, Hemsen Synne
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand sourcing strategy -- Research
Available: Copies:
53. 
Cover image for Sustainable logistics and supply chain management : principles and practices for sustainable operations and management
Sustainable logistics and supply chain management : principles and practices for sustainable operations and management
by 
Grant, David B., author.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Wong -- Sustainable logistics and supply chain management strategy / Chee Yew Wong -- Index.
Available: Copies:
54. 
Cover image for Organizational crisis communication
Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
crisis communication -- Basic assumptions -- Theory (1): Contingency theory -- Theory (2): The factor-position-strategy
Available: Copies:
55. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
56. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
philanthropy; Corporate social responsibility; Volunteerism; Activism -- Proactive strategy 2: Communication
Available: Copies:
57. 
Cover image for Strategic management : awareness & change
Strategic management : awareness & change
by 
Thompson, John L., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
positioning. 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of
Available: Copies:
58. 
Cover image for Strategic management : Competitiveness & globalization Concepts
Strategic management : Competitiveness & globalization Concepts
Strategic management : Competitiveness & globalization Concepts
by 
Hitt, Michael A.
Connect to e-book via GUID
Connect to Dawson e-book
Format: 
Books
Publication Date 
2017
Excerpt: 
Part 2. Strategic Actions: Strategy Formulation. Business-Level Strategy -- Competitive Rivalry and
Available: Copies:
59. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
strategy: creating value for target customers -- Developing the hospitality and tourism marketing mix
Available: Copies:
60. 
Cover image for Human resource management : theory and practice
Human resource management : theory and practice
Human resource management : theory and practice
by 
Bratton, John.
Format: 
Books
Publication Date 
2017
Excerpt: 
strategy and strategic HRM -- HRM outcomes and line management -- II. Employee resourcing. Workforce
Available: Copies:
61. 
Cover image for UX for the web : build websites for user experience and usability
UX for the web : build websites for user experience and usability
UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to
Available: Copies:
62. 
Cover image for Introduction to global business : understanding the international environment and global business functions
Introduction to global business : understanding the international environment and global business functions
by 
Gaspar, Julian E., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundations of global buisness -- Global business environment -- Global business strategy and
Available: Copies:
63. 
Cover image for Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital
Available: Copies:
64. 
Cover image for Purchasing and supply chain management
Purchasing and supply chain management
by 
Monczka, Robert M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier
Available: Copies:
65. 
Cover image for Adobe Photoshop CC : 2015 release
Adobe Photoshop CC : 2015 release
by 
Faulkner, Andrew, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
using Photoshop -- Basic photo corrections : Strategy for retouching ; Resolution and image size
Available: Copies:
66. 
Cover image for Leadership : theory, application & skill development
Leadership : theory, application & skill development
by 
Lussier, Robert N.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Strategy Formulation -- Strategy Execution -- Strategy Evaluation and Control -- Leading Organizational
Available: Copies:
67. 
Cover image for Management and organisational behaviour
Management and organisational behaviour
by 
Mullins, Laurie J.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational
Available: Copies:
68. 
Cover image for Research methods for the behavioral sciences
Research methods for the behavioral sciences
by 
Gravetter, Frederick J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Correlational Research Strategy -- The Descriptive Research Strategy -- Single-Subject Research Designs
Available: Copies:
69. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
70. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
The rise of experience -- The psychology of engagement -- Developing an experiential strategy
Available: Copies:
71. 
Cover image for CIMA. Subject E2, Project and relationship management. Study text.
CIMA. Subject E2, Project and relationship management. Study text.
CIMA. Subject E2, Project and relationship management. Study text.
by 
Chartered Institute of Management Accountants.
Format: 
Books
Publication Date 
2016
Excerpt: 
The concept of strategy and the rational/formal approach to strategy development -- Alternative
Available: Copies:
72. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Wiid, J. A. author.
Format: 
Books
Publication Date 
2016
Excerpt: 
. Customer experience management as a marketing strategy -- 10. Market strategies -- 11. Product life cycle
Available: Copies:
73. 
Cover image for Fundamental accounting
Fundamental accounting
Fundamental accounting
by 
Flynn, David, 1947- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
analysis and strategy.
Available: Copies:
74. 
Cover image for Calculus : early transcendentals
Calculus : early transcendentals
Calculus : early transcendentals
by 
Stewart, James, 1941- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
. Absolute convergence and the ratio and root tests -- 11.7. Strategy for testing series -- 11.8. Power
Available: Copies:
75. 
Cover image for The economics of money, banking, and financial markets
The economics of money, banking, and financial markets
The economics of money, banking, and financial markets
by 
Mishkin, Frederic S.
Format: 
Books
Publication Date 
2016 2013
Excerpt: 
money supply process ; Tools of monetary policy ; The conduct of monetary policy : strategy and tactics
Available: Copies:
76. 
Cover image for Microeconomic theory : basic principles and extensions
Microeconomic theory : basic principles and extensions
Microeconomic theory : basic principles and extensions
by 
Nicholson, Walter, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- Choice and demand -- Uncertainty and strategy -- Production and supply
Available: Copies:
77. 
Cover image for Management information systems managing the digital firm
Management information systems managing the digital firm
Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944
Format: 
Books
Publication Date 
2016
Excerpt: 
today -- Global e-business and collaboration -- Information systems, organizations, and strategy
Available: Copies:
78. 
Cover image for Development change and the change agent : facilitation at grassroots
Development change and the change agent : facilitation at grassroots
by 
Theron, F. (Francois), 1954- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- a grassroots development strategy -- Developmental local government and good governance
Available: Copies:
79. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis
Available: Copies:
80. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Development Strategy -- Developing and Implementing the Best Marketing Strategy -- Summary -- Questions for
Available: Copies:
81. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The
Available: Copies:
82. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
83. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about
Available: Copies:
84. 
Cover image for Information technology for management : digital strategies for insight, action, and sustainable performance
Information technology for management : digital strategies for insight, action, and sustainable performance
by 
Turban, Efraim, author.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2015410532-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, projects, and codes of ethics. IT strategy and balanced scorecard -- project management and SDLC -- Ethical
Available: Copies:
85. 
Cover image for Microeconomics
Microeconomics
Microeconomics
by 
Pindyck, Robert S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
theory and competitive strategy -- Markets for factor inputs -- Investment, time, and capital markets
Available: Copies:
86. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been
Available: Copies:
87. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
Business -- ch. 13 The Strategy of International Business -- Opening Case Ford's Global Strategy
Available: Copies:
88. 
Cover image for Business and the greater good : rethinking business ethics in an age of crisis
Business and the greater good : rethinking business ethics in an age of crisis
by 
Ims, Knut Johannessen, 1951- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
, strategy and finance.
Available: Copies:
89. 
Cover image for ASEAN's external agreements : law, practice and the quest for collective action
ASEAN's external agreements : law, practice and the quest for collective action
ASEAN's external agreements : law, practice and the quest for collective action
by 
Cremona, Marise, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Beyond market access? : the anatomy of ASEAN's preferential trade agreements -- A regional strategy : a
Available: Copies:
90. 
Cover image for Marketing with social media : 10 easy steps to success for business
Marketing with social media : 10 easy steps to success for business
Marketing with social media : 10 easy steps to success for business
by 
Coles, Linda author.
Format: 
Books
Publication Date 
2015
Excerpt: 
your social media strategy to suit your particular business, with practical advice and expert insight
Available: Copies:
91. 
Cover image for Optimization of supply chain management in contemporary organizations
Optimization of supply chain management in contemporary organizations
by 
Sabri, Ehap H., 1967- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Supply chain strategy : designing effective supply chains / Vivek Sehgal, GT Nexus, Inc, USA -- Success
Available: Copies:
92. 
Cover image for Advertising & promotion.
Advertising & promotion.
Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing communications planning -- Advertising agencies : organising creative work -- Strategy and
Available: Copies:
93. 
Cover image for Teachers discovering computers : integrating technology in a changing world
Teachers discovering computers : integrating technology in a changing world
by 
Gunter, Glenda A., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a
Available: Copies:
94. 
Cover image for Teaching strategies for quality teaching and learning
Teaching strategies for quality teaching and learning
Teaching strategies for quality teaching and learning
by 
Killen, Roy.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play
Available: Copies:
95. 
Cover image for Introduction to retailing
Introduction to retailing
Introduction to retailing
by 
Erdis, Cindy, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Chapter 8. Providing the right service -- PART 3. Implementation of the retail strategy -- Chapter 9
Available: Copies:
96. 
Cover image for Strategic management : competitiveness & globalization. Concepts
Strategic management : competitiveness & globalization. Concepts
Strategic management : competitiveness & globalization. Concepts
by 
Hitt, Michael A., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
1. Strategic management inputs -- 2. Strategic actions: strategy formulation -- 3. Strategic
Available: Copies:
97. 
Cover image for BABOK : a guide to the business analysis body of knowledge
BABOK : a guide to the business analysis body of knowledge
BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
collaboration -- Requirements life cycle management -- Strategy analysis -- Requirements analysis and design
Available: Copies:
98. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport
Available: Copies:
99. 
Cover image for Financial management
Financial management
Financial management
by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy and business models.
Available: Copies:
100. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon
Available: Copies:
101. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
102. 
Cover image for Operations management
Operations management
by 
Stevenson, William J.
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to operations management -- Competitiveness, strategy, and productivity -- Forecasting
Available: Copies:
103. 
Cover image for Experiences : the 7th era of marketing
Experiences : the 7th era of marketing
Experiences : the 7th era of marketing
by 
Rose, Robert, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla
Available: Copies:
104. 
Cover image for Understanding cross-cultural management
Understanding cross-cultural management
Understanding cross-cultural management
by 
Browaeys, Marie-Joëlle.
Format: 
Books
Publication Date 
2015
Excerpt: 
structures -- Culture and leadership -- Culture and corporate strategy -- Culture change in organisations
Available: Copies:
105. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
106. 
Cover image for Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
decision-making Section 2: Marketing analysis3. Strategic analysis Section 3: Strategy development High
Available: Copies:
107. 
Cover image for Marketing : an introduction
Marketing : an introduction
Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing
Available: Copies:
108. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
. Marketing communication strategy -- 12. Implementing marketing communication mix strategies -- 13. Pricing
Available: Copies:
109. 
Cover image for Qualitative research & evaluation methods : integrating theory and practice
Qualitative research & evaluation methods : integrating theory and practice
by 
Patton, Michael Quinn author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Single-Significant-Case Sampling as a Design Strategy -- Module 32 Comparison-Focused Sampling Options
Available: Copies:
110. 
Cover image for The price of global health : drug pricing strategies to balance patient access and the funding of innovation
The price of global health : drug pricing strategies to balance patient access and the funding of innovation
The price of global health : drug pricing strategies to balance patient access and the funding of innovation
by 
Schoonveld, Ed.
Format: 
Books
Publication Date 
2015
Excerpt: 
to pricing and market access -- Payer value story -- Developing a global pricing strategy -- Public
Available: Copies:
111. 
Cover image for 101 ways to make learning active beyond the classroom
101 ways to make learning active beyond the classroom
by 
Biech, Elaine.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118971987.jpg
Format: 
Books
Publication Date 
2015
Excerpt: 
for specific situations. Each strategy is illustrated with a case example that demonstrates the
Available: Copies:
112. 
Cover image for Designing and implementing a server infrastructure (70-413) : lab manual
Designing and implementing a server infrastructure (70-413) : lab manual
Designing and implementing a server infrastructure (70-413) : lab manual
by 
Regan, Patrick, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Designing and planning an automated server installation strategy -- Implementing a server
Available: Copies:
113. 
Cover image for Health program management : from development through evaluation
Health program management : from development through evaluation
by 
Longest, Beaufort B., Jr., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time
Available: Copies:
114. 
Cover image for Research methods in early childhood : an introductory guide
Research methods in early childhood : an introductory guide
by 
Mukherji, Penny, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy -- Story-telling and narrative approaches -- The Mosaic Approach -- Possibilities and limitations
Available: Copies:
115. 
Cover image for Principles of economics
Principles of economics
Principles of economics
by 
Gans, Joshua, 1968- author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
. The costs of production -- 14. Firms in competitive markets -- 15. Monopoly -- 16. Business strategy
Available: Copies:
116. 
Cover image for Writing successful reports and dissertations
Writing successful reports and dissertations
by 
Becker, Lucinda M., 1963- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Report? -- Part II: Preparing -- Devising a Strategy -- Gathering Material -- Finding Your Voice -- Part
Available: Copies:
117. 
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy
Available: Copies:
118. 
Cover image for Strategic management and business policy : globalisation, innovation and sustainability.
Strategic management and business policy : globalisation, innovation and sustainability.
by 
Wheelen, Thomas L.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1419537
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student
Available: Copies:
119. 
Cover image for Contemporary military theory : the dynamics of war
Contemporary military theory : the dynamics of war
Contemporary military theory : the dynamics of war
by 
Ångström, Jan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Military theory: an introduction -- War -- Strategy -- The principles of war -- Joint operations
Available: Copies:
120. 
Cover image for Microeconomic theory : basic principles and extensions
Microeconomic theory : basic principles and extensions
Microeconomic theory : basic principles and extensions
by 
Snyder, Christopher (Christopher Mark), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Choice and demand -- Uncertainty and strategy -- Production and supply -- Competitive markets
Available: Copies:
121. 
Cover image for The complete business process handbook : body of knowledge from process modeling to bpm. Volume I
The complete business process handbook : body of knowledge from process modeling to bpm. Volume I
The complete business process handbook : body of knowledge from process modeling to bpm. Volume I
by 
Rosing, Mark von.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategy to Operation with value driven BPM; how to establish a way of Thinking, Working, Modelling and
Available: Copies:
122. 
Cover image for Teaching strategies for quality teaching and learning
Teaching strategies for quality teaching and learning
by 
Killen, Roy.
Format: 
Books
Publication Date 
2015
Excerpt: 
teaching strategy -- Using case study as a teaching strategy -- Using role play as a teaching strategy
Available: Copies:
123. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning
Available: Copies:
124. 
Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice
Positioning theory and strategic communication : a new approach to public relations research and practice
by 
James, Melanie, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy: Indonesia, "good friend" of Australia -- Utilizing the framework for intentional positioning in
Available: Copies:
125. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
126. 
Cover image for Professional application lifecycle management with Visual Studio® 2013
Professional application lifecycle management with Visual Studio® 2013
by 
Gousset, Mickey, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=752700&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain
Available: Copies:
127. 
Cover image for Strategic innovation management
Strategic innovation management
Strategic innovation management
by 
Tidd, Joseph, 1960- author.
Inhaltsverzeichnis
Strategic innovation management
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities
Available: Copies:
128. 
Cover image for Integrating qualitative and quantitative methods : a pragmatic approach
Integrating qualitative and quantitative methods : a pragmatic approach
by 
Morgan, David L. (Sociologist), author.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Programs as a Strategy for Extending Sequential Designs -- Conclusions -- Summary -- Discussion Questions
Available: Copies:
129. 
Cover image for Human resouce management and change : a practising manager's guide
Human resouce management and change : a practising manager's guide
by 
Entrekin, L. V. (Leland Vern), 1940-
Format: 
Books
Publication Date 
2014
Excerpt: 
changing environment -- Managing the change process -- Implementing change -- Human resource strategy
Available: Copies:
130. 
Cover image for Security awareness : applying practical security in your world
Security awareness : applying practical security in your world
Security awareness : applying practical security in your world
by 
Ciampa, Mark.
Format: 
Regular print
Publication Date 
2014 2013
Excerpt: 
Strategy -- Block Attacks -- Update Defenses -- Minimize Losses -- Send Secure Information -- Chapter
Available: Copies:
131. 
Cover image for Marketing and the common good : essays from Notre Dame on societal impact
Marketing and the common good : essays from Notre Dame on societal impact
Marketing and the common good : essays from Notre Dame on societal impact
by 
Murphy, Patrick E., 1948-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
marketing -- 7.Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy
Available: Copies:
132. 
Cover image for Doing action research in your own organization.
Doing action research in your own organization.
by 
Coghlan, David.
Format: 
Books
Publication Date 
2014
Excerpt: 
dynamics of change -- Interlevel dynamics of strategy --
Available: Copies:
133. 
Cover image for Understanding security
Understanding security
Understanding security
by 
Bourne, Mike, 1975-, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Internal Security -- 5.Acting under Uncertainty: The Security Dilemma, Strategy and Risk -- 6.Global and
Available: Copies:
134. 
Cover image for Diversity at work : the practice of inclusion
Diversity at work : the practice of inclusion
Diversity at work : the practice of inclusion
by 
Ferdman, Bernardo M., editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Inclusion as a transformational diversity and business strategy / ch. 21. An I/O psychologist's perspective
Available: Copies:
135. 
Cover image for Negotiating globally : how to negotiate deals, resolve disputes, and make decisions across cultural boundaries
Negotiating globally : how to negotiate deals, resolve disputes, and make decisions across cultural boundaries
by 
Brett, Jeanne M., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Negotiation Basics -- Culture and Negotiation -- Culture and Strategy for Negotiating Deals
Available: Copies:
136. 
Cover image for Validating strategies : linking projects and results to uses and benefits
Validating strategies : linking projects and results to uses and benefits
Validating strategies : linking projects and results to uses and benefits
by 
Driver, Phil, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
(taxonomy) -- Strategy structure (syntax) and meaning (semantics) -- Working with stakeholders -- PRUB
Available: Copies:
137. 
Cover image for International perspectives on business innovation and disruption in the creative industries : film, video and photography
International perspectives on business innovation and disruption in the creative industries : film, video and photography
International perspectives on business innovation and disruption in the creative industries : film, video and photography
by 
DeFillippi, Bob, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- 11.Using 'crowd-wisdom strategy' to co-create market value: proof-of-concept from the movie industry
Available: Copies:
138. 
Cover image for Accelerate : building strategic agility for a faster-moving world
Accelerate : building strategic agility for a faster-moving world
Accelerate : building strategic agility for a faster-moving world
by 
Kotter, John P., 1947-
Format: 
Books
Publication Date 
2014
Excerpt: 
started : Q&A -- The (inevitable) future of strategy.
Available: Copies:
139. 
Cover image for Social media intelligence
Social media intelligence
Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
better uncover the valuable insights hidden in the social media chatter and better inform strategy. This
Available: Copies:
140. 
Cover image for Global Business Today
Global Business Today
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2014
Excerpt: 
structure of international business -- The strategy of international business -- Entering foreign markets
Available: Copies:
141. 
Cover image for Media sociology : a reappraisal
Media sociology : a reappraisal
Media sociology : a reappraisal
by 
Waisbord, Silvio R. (Silvio Ricardo), 1961- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Introduction : reappraising media sociology / Media, institutions, and politics. Strategy follows
Available: Copies:
142. 
Cover image for Functional thinking : paradigm over syntax
Functional thinking : paradigm over syntax
Functional thinking : paradigm over syntax
by 
Ford, Neal, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Template Method -- Strategy -- The Flyweight Design Pattern and Memoization -- Factory and Currying
Available: Copies:
143. 
Cover image for Risk management for engineering projects : procedures, methods and tools
Risk management for engineering projects : procedures, methods and tools
by 
Munier, Nolberto, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Project during execution -- Strategy -- Updating -- Closing and reporting -- Brief introduction to
Available: Copies:
144. 
Cover image for Project management : the managerial process
Project management : the managerial process
by 
Gray, Clifford F.
Format: 
Books
Publication Date 
2014
Excerpt: 
Modern Project Management -- Organization Strategy and Project Selection -- Organization
Available: Copies:
145. 
Cover image for The AMA handbook of project management
The AMA handbook of project management
by 
Dinsmore, Paul C.
Format: 
Books
Publication Date 
2014
Excerpt: 
management -- ch. 23. Projects: the engine of strategy execution / Jeannette Cabanis-Brewin and James S
Available: Copies:
146. 
Cover image for Managerial finance
Managerial finance
Managerial finance
by 
Skae, F. O. (Frederick Owen)
Format: 
Books
Publication Date 
2014
Excerpt: 
The meaning of financial management -- Strategy and risk -- Present and future value of money
Available: Copies:
147. 
Cover image for Fundamental accounting
Fundamental accounting
Fundamental accounting
by 
Flynn, David, 1947- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
analysis and strategy.
Available: Copies:
148. 
Cover image for Materials management : an integrated systems approach
Materials management : an integrated systems approach
Materials management : an integrated systems approach
by 
Prem Vrat, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy -- Source selection, performance rating, and development -- Value analysis for material cost
Available: Copies:
149. 
Cover image for Operations and supply chain management
Operations and supply chain management
by 
Jacobs, F. Robert.
Format: 
Books
Publication Date 
2014
Excerpt: 
Introduction -- Strategy -- Design of products and services -- Project management -- Strategic
Available: Copies:
150. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy -- Implementing CRM in an organisation -- Technologies and metrics in CRM.
Available: Copies:
151. 
Cover image for The business book
The business book
by 
Atkinson, Sam, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce
Available: Copies:
152. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it
Available: Copies:
153. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a
Available: Copies:
154. 
Cover image for Network advantage : how to unlock value from your alliances and partnerships
Network advantage : how to unlock value from your alliances and partnerships
Network advantage : how to unlock value from your alliances and partnerships
by 
Greve, Henrich R., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Alliance Portfolio Strategy -- Chapter 9. Recognizing Patterns: Two Alliance Portfolio-Building Styles
Available: Copies:
155. 
Cover image for Business transformation : a roadmap for maximizing organizational insights
Business transformation : a roadmap for maximizing organizational insights
Business transformation : a roadmap for maximizing organizational insights
by 
Zeid, Aiman, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Understanding the True Consequences of the Challenged Levels Business Transformation Strategy Objectives for
Available: Copies:
156. 
Cover image for The lean enterprise : how corporations can innovate like startups
The lean enterprise : how corporations can innovate like startups
The lean enterprise : how corporations can innovate like startups
by 
Owens, Trevor author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Machine generated contents note: ch. 1 Roadmap: Introducing the Lean Enterprise -- ch. 2 Strategy
Available: Copies:
157. 
Cover image for Handbook of research on marketing and corporate social responsibility
Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
stakeholders and the common good / Patrick E. Murphy -- pt. II MARKETING STRATEGY AND CORPORATE SOCIAL
Available: Copies:
158. 
Cover image for Strategic management : theory and practice
Strategic management : theory and practice
by 
Parnell, John A. (John Alan), 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
-level strategies -- Business unit strategies -- Functional strategies -- Strategy formulation -- Strategy execution
Available: Copies:
159. 
Cover image for Alternative development strategies for the post-2015 era
Alternative development strategies for the post-2015 era
Alternative development strategies for the post-2015 era
by 
Alonso, José Antonio, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Development Policy, an advisory body of the Economic and Social Council, to identify a development strategy
Available: Copies:
160. 
Cover image for Designing and implementing a server infrastructure (70-413)
Designing and implementing a server infrastructure (70-413)
Designing and implementing a server infrastructure (70-413)
by 
Regan, Patrick.
Format: 
Books
Publication Date 
2014
Excerpt: 
Designing and planning an automated server installation strategy -- Implementing a server
Available: Copies:
161. 
Cover image for After greenwashing : symbolic corporate environmentalism and society
After greenwashing : symbolic corporate environmentalism and society
by 
Bowen, Frances, 1973- author.
Cover image http://assets.cambridge.org/97811070/34822/cover/9781107034822.jpg
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy and sustainable business, as well as environmental practitioners"--
Available: Copies:
162. 
Cover image for The challenge of global commons and flows for US power : the perils of missing the human domain
The challenge of global commons and flows for US power : the perils of missing the human domain
The challenge of global commons and flows for US power : the perils of missing the human domain
by 
Aaltola, Mika.
Format: 
Books
Publication Date 
2014
Excerpt: 
Global Commons and Flows to critically examine the evolving United States (U.S.) geopolitical strategy
Available: Copies:
163. 
Cover image for Big data @ work : dispelling the myths, uncovering the opportunities
Big data @ work : dispelling the myths, uncovering the opportunities
by 
Davenport, Thomas H., 1954-
Format: 
Books
Publication Date 
2014
Excerpt: 
company and your industry -- Developing a big data strategy -- The human side of Big Data -- Technology
Available: Copies:
164. 
Cover image for The road to democracy in South Africa.
The road to democracy in South Africa.
by 
South African Democracy Education Trust.
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4z5-aa
Format: 
Books
Publication Date 
2014 2013 2012 2011 2010
Excerpt: 
less well-known but significant, actors, strategy and tactics: the evolution of the strategy and
Available: Copies:
165. 
Cover image for Strategic management : awareness and change.
Strategic management : awareness and change.
Strategic management : awareness and change.
by 
Thompson, John L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
"This book is about strategic awareness, strategic analysis, strategy development, strategic
Available: Copies:
166. 
Cover image for The Routledge companion to media and gender
The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor of compilation.
Electronic version
Cover image http://images.tandf.co.uk/common/jackets/websmall/978041552/9780415527699.jpg
Format: 
Books
Publication Date 
2014
Excerpt: 
-- 49.Investigating Users' Responses To Dove's "Real Beauty" Strategy: Feminism, Freedom, And Facebook
Available: Copies:
167. 
Cover image for Contemporary management
Contemporary management
Contemporary management
by 
Jones, Gareth R., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
, and strategy -- part 4: Organizing and controlling -- part 5: Leading individuals and groups -- part 6
Available: Copies:
168. 
Cover image for Information technology project management
Information technology project management
by 
Schwalbe, Kathy.
Format: 
Regular print
Publication Date 
2014 2013
Excerpt: 
Identifying Potential Projects -- Aligning IT with Business Strategy -- Methods for Selecting
Available: Copies:
169. 
Cover image for The Handbook of project-based management : leading strategic change in organizations
The Handbook of project-based management : leading strategic change in organizations
The Handbook of project-based management : leading strategic change in organizations
by 
Turner, J. Rodney (John Rodney), 1953-
View this book online, via VLeBooks, both on- and off-campus
Format: 
Books
Publication Date 
2014
Excerpt: 
developments in the project management field to help deliver the organization's strategy, regardless of the
Available: Copies:
170. 
Cover image for Reintegrative justice in practice : the informal management of crime in an island community
Reintegrative justice in practice : the informal management of crime in an island community
by 
Miles, Helen.
Format: 
Books
Publication Date 
2014
Excerpt: 
Introduction -- The origins and history of Jersey's honorary police -- Research strategy and
Available: Copies:
171. 
Cover image for The art of social media : power tips for power users
The art of social media : power tips for power users
The art of social media : power tips for power users
by 
Kawasaki, Guy, 1954- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough
Available: Copies:
172. 
Cover image for International business : the challenges of globalization
International business : the challenges of globalization
by 
Wild, John J.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- International monetary system -- International business management -- International strategy and organization
Available: Copies:
173. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product
Available: Copies:
174. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy
Available: Copies:
175. 
Cover image for Creating significant learning experiences : an integrated approach to designing college courses
Creating significant learning experiences : an integrated approach to designing college courses
Creating significant learning experiences : an integrated approach to designing college courses
by 
Fink, L. Dee, 1940-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632420&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-based practices for learning-centered teaching with a teaching strategy in a way that results in powerful learning
Available: Copies:
176. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
177. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
communication, corporate communication, etc. ; in determining and implementing strategy, operations and
Available: Copies:
178. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-effective strategy can be used successfully by businesses of any size and includes detailed information on legal
Available: Copies:
179. 
Cover image for Management of electronic and digital media
Management of electronic and digital media
Management of electronic and digital media
by 
Albarran, Alan B.
Format: 
Books
Publication Date 
2013
Excerpt: 
and audience research -- Content : strategy and distribution -- Marketing -- News and news management
Available: Copies:
180. 
Cover image for African contributions in shaping the worldwide intellectual property system
African contributions in shaping the worldwide intellectual property system
by 
Kongolo, Tshimanga.
Format: 
Books
Publication Date 
2013
Excerpt: 
Intellectual Property Rights, Innovation and Public Health of 2006 -- The Global Strategy and Plan of Action on
Available: Copies:
181. 
Cover image for Social security's investment shortfall : $8 trillion plus : and the way forward : plus How the US government's financial deficit reporting = 64 Madoffs
Social security's investment shortfall : $8 trillion plus : and the way forward : plus How the US government's financial deficit reporting = 64 Madoffs
by 
Hakansson, Nils Hemming, 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
Investment Strategy -- Commissions and Market Impact Costs --
Available: Copies:
182. 
Cover image for Us foreign policy and the rogue state doctrine.
Us foreign policy and the rogue state doctrine.
Us foreign policy and the rogue state doctrine.
by 
MILES, ALEX.
Format: 
Books
Publication Date 
2013
Excerpt: 
"This work offers a detailed and complete evaluation of the rogue states issue, placing US strategy
Available: Copies:
183. 
Cover image for Handbook of research on family business
Handbook of research on family business
Handbook of research on family business
by 
Goel, Sanjay, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
organizational learning perspective / Carole Howorth -- 21.Strategy formulation in family businesses: a review
Available: Copies:
184. 
Cover image for Technical analysis of stock trends
Technical analysis of stock trends
Technical analysis of stock trends
by 
Edwards, Robert D. (Robert Davis), 1893-
Format: 
Books
Publication Date 
2013
Excerpt: 
's an investor? -- One definition of the long-term investor -- The strategy of the long-term investor
Available: Copies:
185. 
Cover image for Readme first for a user's guide to qualitative methods
Readme first for a user's guide to qualitative methods
by 
Richards, Lyn.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Categorization as Everyday Strategy -- The Next Step: Conceptualizing -- Doing Abstraction -- When Does It Happen
Available: Copies:
186. 
Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- References -- Further reading -- pt. 2 COMMUNICATION STRATEGY AND LEADERSHIP --
Available: Copies:
187. 
Cover image for Understanding global cultures : metaphorical journeys through 31 nations, clusters of nations, continents, and diversity
Understanding global cultures : metaphorical journeys through 31 nations, clusters of nations, continents, and diversity
Understanding global cultures : metaphorical journeys through 31 nations, clusters of nations, continents, and diversity
by 
Gannon, Martin J.
Format: 
Books
Publication Date 
2013
Excerpt: 
and Halftime Entertainment -- Strategy and War -- Selection, the Training Camp, and the Playbook
Available: Copies:
188. 
Cover image for Cyber attacks : protecting national infrastructure
Cyber attacks : protecting national infrastructure
Cyber attacks : protecting national infrastructure
by 
Amoroso, Edward.
Format: 
Books
Publication Date 
2013
Excerpt: 
strategy for cyber security.
Available: Copies:
189. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy
Available: Copies:
190. 
Cover image for Statistical methods for financial engineering
Statistical methods for financial engineering
by 
Remillard, Bruno.
Format: 
Books
Publication Date 
2013
Excerpt: 
Kernels -- 3.D.Limiting Behavior of the Delta Hedging Strategy -- 3.E.Optimal Hedging for the Binomial
Available: Copies:
191. 
Cover image for Redefining business models : strategies for a financialized world
Redefining business models : strategies for a financialized world
Redefining business models : strategies for a financialized world
by 
Haslam, Colin.
Format: 
Books
Publication Date 
2013
Excerpt: 
Introduction -- Accounting for the firm as a business model -- Strategy : arbitrage for financial
Available: Copies:
192. 
Cover image for Child abuse and its mimics in skin and bone
Child abuse and its mimics in skin and bone
by 
Brogdon, B. G. (Byron Gilliam)
Format: 
Books
Publication Date 
2013
Excerpt: 
Contents note continued: Types of Fractures by Etiology -- Falls -- Diagnostic Strategy -- Facial
Available: Copies:
193. 
Cover image for Cyber power : Crime, conflict and security in cyberspace.
Cyber power : Crime, conflict and security in cyberspace.
Cyber power : Crime, conflict and security in cyberspace.
by 
Ghernaouti-Hélie, Solange, 1958-....
Format: 
Books
Publication Date 
2013
Excerpt: 
legislation is not enough -- 9.3.An integrative approach and a global strategy -- 9.4.The principal challenges
Available: Copies:
194. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing strategy, consumer decisions and marketing firms.
Available: Copies:
195. 
Cover image for Entrepreneurial knowledge, technology and the transformation of regions
Entrepreneurial knowledge, technology and the transformation of regions
Entrepreneurial knowledge, technology and the transformation of regions
by 
Karlsson, Charlie, 1945-
Format: 
Books
Publication Date 
2013
Excerpt: 
policy in cities / D. Hackler -- Implementation of a cluster based local development strategy : a
Available: Copies:
196. 
Cover image for 60-minute brand strategist : the essential brand book for marketing professionals
60-minute brand strategist : the essential brand book for marketing professionals
by 
Mootee, Idris, 1958-
Format: 
Books
Publication Date 
2013
Excerpt: 
book offers a field-tested view of how branding decisions happen in the context of business strategy
Available: Copies:
197. 
Cover image for Marketing essentials
Marketing essentials
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
The marketing concept -- Marketing strategy and understanding competitors -- The marketing
Available: Copies:
198. 
Cover image for The success of sanctions : lessons learned from the EU experience
The success of sanctions : lessons learned from the EU experience
The success of sanctions : lessons learned from the EU experience
by 
Giumelli, Francesco, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
EU in Tranistria: a strategy of divide and influence; The EU in Uzbekistan: the essence of strategic
Available: Copies:
199. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing marketing strategy market market research market analysis development cases
Available: Copies:
200. 
Cover image for Understanding investments : theories and strategies
Understanding investments : theories and strategies
by 
Laopodis, Nikiforos, 1961-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Pairs-Trading Strategy -- Some Capital Market Investment Strategies -- Enhanced Cash Management Strategy
Available: Copies:
201. 
Cover image for The essentials of marketing research
The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
is key to a successful marketing strategy. This book guides the student in designing, conducting and
Available: Copies:
202. 
Cover image for The shadow economy : an international survey
The shadow economy : an international survey
by 
Schneider, Friedrich.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Effects of the increasing shadow economy -- 9.The `two-pillar strategy' -- 10.Conclusion and outlook.
Available: Copies:
203. 
Cover image for Business ethics
Business ethics
by 
Rossouw, Deon.
Format: 
Books
Publication Date 
2013
Excerpt: 
ethics risks and formulating an ethics strategy -- 19. Code of ethics -- 20. Institutionalising ethics
Available: Copies:
204. 
Cover image for Green capitalism : why it can't work
Green capitalism : why it can't work
Green capitalism : why it can't work
by 
Tanuro, Daniel.
Format: 
Books
Publication Date 
2013
Excerpt: 
both mainstream Green strategy and traditional Left alternatives. He points to solutions: "de
Available: Copies:
205. 
Cover image for Public affairs management
Public affairs management
by 
Harris, Phil, 1952-
Format: 
Books
Publication Date 
2013
Excerpt: 
v. I. Introduction and definition -- v. II. Strategy -- v. III. Globlization -- v. IV. Critical
Available: Copies:
206. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non
Available: Copies:
207. 
Cover image for The SAGE handbook of strategic supply management
The SAGE handbook of strategic supply management
The SAGE handbook of strategic supply management
by 
Harland, Christine.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Marianne M. Jennings -- Review Chapter -- 20.Supply Strategy: Quo Vadis? / Richard Lamming.
Available: Copies:
208. 
Cover image for Project management techniques
Project management techniques
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility
Available: Copies:
209. 
Cover image for Designing brand identity : an essential guide for the whole branding team
Designing brand identity : an essential guide for the whole branding team
by 
Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
strategy -- Phase 3: Designing identity -- Phase 4: Creating touchpoints -- Phase 5: Managing assets -- pt
Available: Copies:
210. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
. Developing the marketing channel. 5. Strategy in marketing channels -- 6. Designing marketing channels -- 7
Available: Copies:
211. 
Cover image for The photographer's MBA : everything you need to know for your photography business
The photographer's MBA : everything you need to know for your photography business
by 
Cincotta, Sal.
Format: 
Books
Publication Date 
2013
Excerpt: 
overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a
Available: Copies:
212. 
Cover image for Product management
Product management
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Excerpt: 
packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and
Available: Copies:
213. 
Cover image for The economics of money, banking, and financial markets
The economics of money, banking, and financial markets
The economics of money, banking, and financial markets
by 
Mishkin, Frederic S., author.
Companion website http://www.pearsonglobaleditions.com/mishkin
Format: 
Books
Publication Date 
2013
Excerpt: 
Conduct of Monetary Policy: Strategy and Tactics ---- PART V. International Finance and Monetary Policy
Available: Copies:
214. 
Cover image for System analysis and design.
System analysis and design.
by 
Roth, Roberta M. (Roberta Marie), 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
. The Design Phase, Design Strategy, and Architecture Design -- Ch. 8. User Interface Design -- Ch. 9
Available: Copies:
215. 
Cover image for Supply chain strategies : demand driven and customer focused
Supply chain strategies : demand driven and customer focused
Supply chain strategies : demand driven and customer focused
by 
Hines, Tony.
Format: 
Books
Publication Date 
2013
Excerpt: 
, technological, ethical and environmental considerations is shown to be vital to ensure a sensible strategy for
Available: Copies:
216. 
Cover image for Public relations cases
Public relations cases
Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Allstate Insurance Company Southeast Region Employee Engagement Strategy -- Case 5-2 Best Adoption
Available: Copies:
217. 
Cover image for Critical security studies
Critical security studies
Critical security studies
by 
Peoples, Columba.
Format: 
Books
Publication Date 
2013
Excerpt: 
Strategy.
Available: Copies:
218. 
Cover image for Globally responsible leadership : Managing according to the UN global compact.
Globally responsible leadership : Managing according to the UN global compact.
by 
Lawrence, Joanne T.
Format: 
Books
Publication Date 
2013
Excerpt: 
, Satyajeet Subramanian L'Oreal S.A.: Rolling Out the Global Diversity Strategy -- Cara C. Maurer, Ken Mark
Available: Copies:
219. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
's Entrepreneurial Marketing -- pt. III Drucker's Marketing Strategy -- 10.The Best Way to Predict the Future Is to
Available: Copies:
220. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing : even more important than you think -- Devising your strategy and getting started
Available: Copies:
221. 
Cover image for Qualitative inquiry and research design : choosing among five approaches
Qualitative inquiry and research design : choosing among five approaches
by 
Creswell, John W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Approaches -- Purposeful Sampling Strategy -- Participants in the Sample -- Types of Sampling -- Sample Size
Available: Copies:
222. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services
Available: Copies:
223. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
strategy of international business -- The organization of international business -- Entry strategy and
Available: Copies:
224. 
Cover image for Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
by 
Tidd, Joseph, 1960-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- References -- ch. 4 Developing an Innovation Strategy -- 4.1.`Rationalist' or `Incrementalist' Strategies for
Available: Copies:
225. 
Cover image for Introducing forensic and criminal investigation
Introducing forensic and criminal investigation
Introducing forensic and criminal investigation
by 
Monckton-Smith, Jane.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Initial response and crime scene lockdown -- Crime scene examiners -- Investigative strategy -- Forensic
Available: Copies:
226. 
Cover image for A beginner's guide to evidence-based practice in health and social care professions
A beginner's guide to evidence-based practice in health and social care professions
by 
Aveyard, Helen.
Format: 
Books
Publication Date 
2013
Excerpt: 
searching for literature -- How to develop an effective search strategy -- In summary -- Key points -- 6.How
Available: Copies:
227. 
Cover image for Thought leadership : prompting businesses to think and learn
Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what
Available: Copies:
228. 
Cover image for Political parties in Africa : ethnicity and party formation
Political parties in Africa : ethnicity and party formation
Political parties in Africa : ethnicity and party formation
by 
Elischer, Sebastian, 1979-, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Operationalization of the Amended Diamond and Gunther Typology -- Party Goals -- Electoral Strategy -- Organizational
Available: Copies:
229. 
Cover image for Doing qualitative research
Doing qualitative research
by 
Silverman, David, 1943, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Introduction -- 8.2.Qualitative or Quantitative? -- 8.3.Your Research Strategy -- 8.4.Choosing a Methodology: a
Available: Copies:
230. 
Cover image for Essentials of strategic management : the quest for competitive advantage.
Essentials of strategic management : the quest for competitive advantage.
by 
Gamble, John (John E.)
Format: 
Books
Publication Date 
2013
Excerpt: 
international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics
Available: Copies:
231. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
design and personalization -- 6.6.Aesthetics -- 6.7.Page design -- 6.8.Content strategy and copywriting
Available: Copies:
232. 
Cover image for Understanding the Chinese economies
Understanding the Chinese economies
Understanding the Chinese economies
by 
Guo, Rongxing.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
social security -- Income Distribution and Social Justice -- Spatial Economics and Development Strategy
Available: Copies:
233. 
Cover image for The fundamentals of political science research
The fundamentals of political science research
The fundamentals of political science research
by 
Kellstedt, Paul M., 1968-
Format: 
Books
Publication Date 
2013
Excerpt: 
-by-Section Strategy for Building Your Project -- 12.3.4.Proofread, Proofread, and Then Proofread Again -- 12.4.Making
Available: Copies:
234. 
Cover image for Sports marketing : creating long term value
Sports marketing : creating long term value
Sports marketing : creating long term value
by 
Davis, John A.
Format: 
Books
Publication Date 
2013
Excerpt: 
benefits of sports marketing -- Sports marketing measures -- Sports marketing strategy and activation
Available: Copies:
235. 
Cover image for Building walls and dissolving borders : the challenges of alterity, community and securitizing space
Building walls and dissolving borders : the challenges of alterity, community and securitizing space
by 
Stephenson, Max O. (Max Olin), Jr., 1955-
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2013
Excerpt: 
dependents' villages of Taiwan as cultural heterotopias / Gates not walls as a securitization strategy
Available: Copies:
236. 
Cover image for Selling through someone else : how to use agile sales networks and partners to sell more
Selling through someone else : how to use agile sales networks and partners to sell more
Selling through someone else : how to use agile sales networks and partners to sell more
by 
Wollan, Robert, 1957-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
, Standardized Mobility Strategy / Yusuf Tayob, Terri Rinella, and Aidan Quilligan ; New Rules for Tools and IT
Available: Copies:
237. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
"The small business marketing experts at Demandforce help owners kick off their online strategy
Available: Copies:
238. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New
Available: Copies:
239. 
Cover image for Public relations : strategies and tactics
Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing
Available: Copies:
240. 
Cover image for Fashion merchandising
Fashion merchandising
Fashion merchandising
by 
Grose, Virginia.
Format: 
Books
Publication Date 
2012
Excerpt: 
Context and concept -- Product development -- Retail strategy -- The supply chain -- Branding.
Available: Copies:
241. 
Cover image for Innovation management and new product development
Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New
Available: Copies:
242. 
Cover image for Internationalisation theory and technological accumulation : an investigation of the multinational affiliates in east germany
Internationalisation theory and technological accumulation : an investigation of the multinational affiliates in east germany
Internationalisation theory and technological accumulation : an investigation of the multinational affiliates in east germany
by 
Jindra, Björn.
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
, strategy and outline -- 2.General Theoretical Framework -- 2.1.The capability-based theory of the firm -- 2
Available: Copies:
243. 
Cover image for Death scene investigation : procedural guide
Death scene investigation : procedural guide
Death scene investigation : procedural guide
by 
Maloney, Michael.
Format: 
Books
Publication Date 
2012
Excerpt: 
, analysis, strategy, and direction -- Natural deaths -- Accidental deaths -- Suicidal deaths -- Homicidal
Available: Copies:
244. 
Cover image for Hedge fund modelling and analysis using Excel and VBA
Hedge fund modelling and analysis using Excel and VBA
Hedge fund modelling and analysis using Excel and VBA
by 
Darbyshire, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 1.5.3.Restrictions on Short Selling -- 2.Major Hedge Fund Strategies -- 2.1.Single-and Multi-Strategy
Available: Copies:
245. 
Cover image for Management : a concise introduction
Management : a concise introduction
by 
Pettinger, Richard.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Strategies for failure -- Strategic approaches -- Measurement and evaluation -- Implementation of strategy
Available: Copies:
246. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Storytelling: All stories are true / Emma Caywood -- Branded content strategy: Meaningful stakeholder
Available: Copies:
247. 
Cover image for The handbook of mergers and acquisitions
The handbook of mergers and acquisitions
The handbook of mergers and acquisitions
by 
Faulkner, David.
Format: 
Books
Publication Date 
2012
Excerpt: 
&A from achieving dynamic syntheses has been the disciplinary gulf separating strategy, finance
Available: Copies:
248. 
Cover image for 101 social media tactics for nonprofits : a field guide
101 social media tactics for nonprofits : a field guide
101 social media tactics for nonprofits : a field guide
by 
Mathos, Melanie, 1979-
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy Includes nonprofit social media influencers from leading nonprofits around the world including
Available: Copies:
249. 
Cover image for Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
brand architecture -- 3.2.Brand-name strategy -- 3.3.Brand portfolio -- 3.4.Sub-branding -- 3.5.Brand
Available: Copies:
250. 
Cover image for A new economic growth engine for China : escaping the middle-income trap by not doing more of the same
A new economic growth engine for China : escaping the middle-income trap by not doing more of the same
A new economic growth engine for China : escaping the middle-income trap by not doing more of the same
by 
Woo, Wing Thye.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Ensuring efficiency and equality in China's urbanization and regional development strategy / Zhao Chen and
Available: Copies:
251. 
Cover image for Corporate sustainability : Integrating performance and reporting.
Corporate sustainability : Integrating performance and reporting.
Corporate sustainability : Integrating performance and reporting.
by 
Brockett, Ann M.
Format: 
Books
Publication Date 
2012
Excerpt: 
and their integration into strategy, governance, risk assessment, performance management and the
Available: Copies:
252. 
Cover image for Handbook of exchange rates
Handbook of exchange rates
Handbook of exchange rates
by 
James, Jessica, 1968-
Format: 
Books
Publication Date 
2012
Excerpt: 
algorithmic trading in FX, and FX strategy-based products. Part IV discusses products and pricing in FX, the
Available: Copies:
253. 
Cover image for Health industry communication : new media, new methods, new message
Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy for the Medicare Part D national education and enrollment campaign -- Spurring action on heart
Available: Copies:
254. 
Cover image for Public relations campaigns and portfolio building
Public relations campaigns and portfolio building
Public relations campaigns and portfolio building
by 
Puglisi, Gemma R.
Format: 
Regular print
Publication Date 
2012
Excerpt: 
Back to basics -- How to find the perfect client...or how they find you -- Strategy -- Working with
Available: Copies:
255. 
Cover image for Handbook of research on born globals
Handbook of research on born globals
Handbook of research on born globals
by 
Gabrielsson, Mika.
Format: 
Books
Publication Date 
2012
Excerpt: 
Note continued: 17.Battleship strategy for managing MNC-born global innovation networks / Terhi J
Available: Copies:
256. 
Cover image for Handbook of research on international strategic management
Handbook of research on international strategic management
by 
Verbeke, Alain.
Format: 
Books
Publication Date 
2012
Excerpt: 
cultural distance and international strategy: navigating the assumptions of cross-cultural research / Alain
Available: Copies:
257. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Four Basic Functions of an Advertising Strategy -- The Strategy in Action: A Facilitated Critique
Available: Copies:
258. 
Cover image for The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
by 
Harnish, Verne.
Format: 
Books
Publication Date 
2012
Excerpt: 
only the strategy of a single company but how everyone does business. These big decisions are often
Available: Copies:
259. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
time-shifted across devices; Determining the best strategy to approach marketing via connected TVs
Available: Copies:
260. 
Cover image for Economic and trade policies in the Arab world : employment, poverty reduction and integration
Economic and trade policies in the Arab world : employment, poverty reduction and integration
Economic and trade policies in the Arab world : employment, poverty reduction and integration
by 
Elkhafif, Mahmoud A. T.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Quantitative study : Arab trade : data, models and issues -- Conclusion : development strategy for poverty
Available: Copies:
261. 
Cover image for Global banking
Global banking
Global banking
by 
Smith, Roy C., 1938-
Format: 
Books
Publication Date 
2012
Excerpt: 
. 15 Dealing with Regulatory and Compliance Issues -- ch. 16 Strategy and Strategic Positioning -- ch
Available: Copies:
262. 
Cover image for Understanding business research
Understanding business research
by 
Weathington, Bart L.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Caveat Assessor -- Creating a Measurement Scale and Developing a Data-Collection Strategy -- Interviews
Available: Copies:
263. 
Cover image for Sustainability marketing : a global perspective
Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Sustainability Marketing Strategies -- Marketing Strategy and Sustainability -- Understanding the Marketing
Available: Copies:
264. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
? -- References -- 2.The Consumer Explorer: The Key to Delivering the Innovation Strategy / Kannapon Lopetcharat
Available: Copies:
265. 
Cover image for The political geography of inequality : regions and redistribution
The political geography of inequality : regions and redistribution
The political geography of inequality : regions and redistribution
by 
Beramendi, Pablo.
Format: 
Books
Publication Date 
2012
Excerpt: 
political unions; 3. The road ahead: the empirical strategy; 4. The European Union: economic geography and
Available: Copies:
266. 
Cover image for Managing performance in organisations : articles from Human capital review
Managing performance in organisations : articles from Human capital review
Managing performance in organisations : articles from Human capital review
by 
Herholdt, Johan.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy through total rewards -- Slow economic recovery : improve productivity and keep valued people
Available: Copies:
267. 
Cover image for Strategic alliance management
Strategic alliance management
by 
Tjemkes, Brian, 1973-
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection
Available: Copies:
268. 
Cover image for Analyzing foreign policy
Analyzing foreign policy
Analyzing foreign policy
by 
Beach, Derek.
Format: 
Books
Publication Date 
2012
Excerpt: 
questions -- Choosing an appropriate research strategy -- Deductive, theory-testing research designs
Available: Copies:
269. 
Cover image for The remuneration handbook for Africa : a practical and informative handbook for managing reward and recognition in Africa
The remuneration handbook for Africa : a practical and informative handbook for managing reward and recognition in Africa
The remuneration handbook for Africa : a practical and informative handbook for managing reward and recognition in Africa
by 
Bussin, Mark.
Format: 
Books
Publication Date 
2012
Excerpt: 
Remuneration policy and strategy -- Job roles and competence -- Job evaluation -- Broad
Available: Copies:
270. 
Cover image for Great Lakes : lessons in participatory governance
Great Lakes : lessons in participatory governance
Great Lakes : lessons in participatory governance
by 
Grover, Velma I.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- A Strategy for Sustainability : Making It Work In the Credit River Watershed / Christine Zimmer
Available: Copies:
271. 
Cover image for Strategic management : the challenge of creating value
Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy -- Corporate- and business unit-level strategy -- Strategy as building capabilities -- Strategy as
Available: Copies:
272. 
Cover image for Creativity and strategic innovation management
Creativity and strategic innovation management
Creativity and strategic innovation management
by 
Goodman, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
questions -- Case exercise -- References -- Appendix -- 15.Strategy for change -- Introduction -- Context
Available: Copies:
273. 
Cover image for The cores of strategic management
The cores of strategic management
by 
Shimizu, Katsuhiko, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
level strategy -- Corporate level strategy -- M&As, alliance, and international strategy
Available: Copies:
274. 
Cover image for Social marketing for dummies
Social marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy -- Managing your cybersocial campaign -- Joining the conversation -- Leveraging search engine
Available: Copies:
275. 
Cover image for Workforce planning toolkit
Workforce planning toolkit
Workforce planning toolkit
by 
Cillie-Schmidt, Lydia.
Format: 
Books
Publication Date 
2012 2010
Excerpt: 
"Workforce Planning has become an integral part of organisational strategy and provides an
Available: Copies:
276. 
Cover image for Landing page optimization : the definitive guide to testing and tuning for conversions
Landing page optimization : the definitive guide to testing and tuning for conversions
Landing page optimization : the definitive guide to testing and tuning for conversions
by 
Ash, Tim
Format: 
Books
Publication Date 
2012
Excerpt: 
PROBLEMS 7 Conversion Improvement Basic -- 8 Best Practices for Common Situations -- 9 The Strategy of What
Available: Copies:
277. 
Cover image for Cost accounting : a managerial emphasis
Cost accounting : a managerial emphasis
Cost accounting : a managerial emphasis
by 
Horngren, Charles T., 1926-
Format: 
Books
Publication Date 
2012
Excerpt: 
managerial tool for business strategy and implementation."--The back cover.
Available: Copies:
278. 
Cover image for Employment, growth and development : a post-Keynesian approach
Employment, growth and development : a post-Keynesian approach
by 
Gnos, Claude.
Format: 
Books
Publication Date 
2012
Excerpt: 
policy in developing countries: the East Asian experience; 9. A Keynesian-structuralist growth strategy
Available: Copies:
279. 
Cover image for Leadership in health care
Leadership in health care
by 
Barr, Jill.
Format: 
Books
Publication Date 
2012
Excerpt: 
organisation? ; Strategy, structure and systems ; Strategy ; Rational strategy ; Emergent strategies ; Vision
Available: Copies:
280. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
pricing? -- Pricing strategy and branding -- Distribution Strategy -- Introduction -- What is distribution
Available: Copies:
281. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing
Available: Copies:
282. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and
Available: Copies:
283. 
Cover image for Management
Management
by 
Hellriegel, Don.
Format: 
Books
Publication Date 
2012
Excerpt: 
and strategy formulation -- 7: Fundamentals of decision-making -- 8: Planning and decision aids -- pt
Available: Copies:
284. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and
Available: Copies:
285. 
Cover image for South African employment relations : theory and practice
South African employment relations : theory and practice
by 
Nel, P. S. (Piet S.), author.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and
Available: Copies:
286. 
Cover image for Strategic public relations : an audience-focused approach
Strategic public relations : an audience-focused approach
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5
Available: Copies:
287. 
Cover image for The strategist : be the leader your business needs
The strategist : be the leader your business needs
by 
Montgomery, Cynthia.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy and real leadership demand. No other book marries strategy and leadership in the same way -- a way
Available: Copies:
288. 
Cover image for Fundamentals of risk management : understanding evaluating and implementing effective risk management
Fundamentals of risk management : understanding evaluating and implementing effective risk management
by 
Hopkin, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
pt. 1. Introduction to Risk Management -- pt. 2. Risk Strategy -- pt. 3. Risk Assessment -- pt. 4
Available: Copies:
289. 
Cover image for Strategic human resource management
Strategic human resource management
by 
Truss, Catherine.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2012
Excerpt: 
. HR strategy: content issues -- 7.4. HR strategy: process issues -- 7.5. HR strategy: implementation
Available: Copies:
290. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
291. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
The marketing concept -- Marketing strategy and understanding competitors -- The marketing
Available: Copies:
292. 
Cover image for Assessment of young children : a collaborative approach
Assessment of young children : a collaborative approach
by 
Fiore, Lisa B., 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
book also encourages an assessment strategy where the child remains the focus and explores how
Available: Copies:
293. 
Cover image for Lean supply chain and logistics management
Lean supply chain and logistics management
by 
Myerson, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
studies demonstrate how to effectively use this powerful strategy to realize significant, long
Available: Copies:
294. 
Cover image for An introduction to enterprise architecture
An introduction to enterprise architecture
by 
Bernard, Scott A., author.
Format: 
Books
Publication Date 
2012
Excerpt: 
help move business and technology planning from a systems and process-level view to a more strategy
Available: Copies:
295. 
Cover image for Retailing management
Retailing management
by 
Levy, Michael, 1950- author.
Format: 
Books
Publication Date 
2012
Excerpt: 
buying behavior -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site
Available: Copies:
296. 
Cover image for Routledge handbook of diplomacy and statecraft
Routledge handbook of diplomacy and statecraft
by 
McKercher, B. J. C., 1950-
Format: 
Books
Publication Date 
2012
Excerpt: 
Conflict and Cooperation -- 31.International arms control / David Mutimer -- 32.The strategy gap
Available: Copies:
297. 
Cover image for Cognitive psychology : applying the science of the mind
Cognitive psychology : applying the science of the mind
by 
Robinson-Riegler, Gregory.
Format: 
Books
Publication Date 
2012
Excerpt: 
Availability and Accessibility Encoding Specificity Retrieval: An Effective Encoding Strategy? Encoding
Available: Copies:
298. 
Cover image for Tearing down walls : the International Monetary Fund, 1990-1999
Tearing down walls : the International Monetary Fund, 1990-1999
Tearing down walls : the International Monetary Fund, 1990-1999
by 
Boughton, James M.
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategy of Transition -- The Transition in Existing Member States -- The Transition in New Members
Available: Copies:
299. 
Cover image for Theory of conditional games
Theory of conditional games
by 
Stirling, Wynn C.
Format: 
Books
Publication Date 
2012
Excerpt: 
Games of strategy (Mathematics)
Available: Copies:
300. 
Cover image for Saving for retirement : intention, context, and behavior
Saving for retirement : intention, context, and behavior
Saving for retirement : intention, context, and behavior
by 
Clark, Gordon L.
Format: 
Books
Publication Date 
2012
Excerpt: 
sets forth a strategy for rethinking individual behavior as well as the design of retirement income
Available: Copies:
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