Shopper marketing in South Africa

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Reflections of South African university leaders, 1981 to 2014

Fees must fall : student revolt, decolonisation and governance in South Africa

An investigation of brand names as product names in the South African context

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

A study of brand memorability and engagement at the South African music festival Oppikoppi