Advertising theory / Rodgers, Shelly.

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

The fundamentals of creative advertising / Burtenshaw, Ken.

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

Organizing Research Approaches / Borsika A. Rabin -- 36.Advancing Health Communication Research: Issues and

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

The psychology of advertising / Fennis, Bob Michaël, 1968-

multidisciplinary theoretical perspective for research and practice / Juan-Carlos Molleda & Alexander Laskin

Advertising -- Research.

Global communication : background -- Development research traditions and global communication

Persuasive advertising : evidence-based principles / Armstrong, Jon Scott, 1937-