Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

Internet advertising.

Internet marketing.

-- advertising as a bounty system -- Media and culture. Media as custodians of cultural tradition -- Media and

implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving

Internet advertising.

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Internet advertising.

-- The internet / Edward Donnerstein -- The family and media -- Media literacy/media education : solution

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Statistical challenges in Internet advertising / Deepak Agarwal -- How has e-commerce research