process -- Surveys and the use of questionnaires -- Sampling -- Statistical analysis I: Descriptive

) -- Probability and probability distributions (events management) -- Sampling and tests of hypotheses (car

: sampling and couponing -- Consumer sales promotion: premiums and other promotions -- pt. 5. Other IMC tools

-- Using The Performance Explorer -- Configuring A Sampling Session -- Configuring An Instrumentation

literature review -- Conceptualisation -- Constructing arguments in research -- Sampling -- Quantitative data

-- 19 Consumer Sales Promotion: Sampling and Couponing -- 20 Consumer Sales Promotion: Premiums and

-- Part 2 Data collection -- 3. Secondary data -- 4. Primary data -- 5. Sampling -- 6. Questionnaires and

definition -- 12. Measurement: Scaling, reliability, validity -- 13. Sampling -- 14. Quantitative data

-- SECTION C: CAUSAL RESEARCH -- CHAPTER 13 Experimentation -- SECTION D: SAMPLING -- CHAPTER 14 Sampling

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic

-- Secondary information -- Qualitative research -- Experimental research -- Survey research -- Sampling

. Quantitative and qualitative research --6. Sampling strategies --7. Survey research --8. Secondary data and