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25. 
Cover image for Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Part IV: SAMPLING AND STATISTICAL THEORY -- 12. Sampling designs and sampling procedures -- 13. Big
Available: Copies:
26. 
Cover image for Research matters
by 
Du Plooy-Cilliers, F. (Franzél)
Format: 
Books
Publication Date 
2014
Excerpt: 
literature review -- Conceptualisation -- Constructing arguments in research -- Sampling -- Quantitative data
Available: Copies:
27. 
Cover image for Quantitative methods for business and management
by 
Wall, Stuart, 1946-
Format: 
Books
Publication Date 
2014
Excerpt: 
) -- Probability and probability distributions (events management) -- Sampling and tests of hypotheses (car
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28. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
: sampling and couponing -- Consumer sales promotion: premiums and other promotions -- pt. 5. Other IMC tools
Available: Copies:
29. 
Cover image for Professional application lifecycle management with Visual Studio® 2013
by 
Gousset, Mickey, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Using The Performance Explorer -- Configuring A Sampling Session -- Configuring An Instrumentation
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30. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- SECTION C: CAUSAL RESEARCH -- CHAPTER 13 Experimentation -- SECTION D: SAMPLING -- CHAPTER 14 Sampling
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31. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- 19 Consumer Sales Promotion: Sampling and Couponing -- 20 Consumer Sales Promotion: Premiums and
Available: Copies:
32. 
Cover image for Fundamentals of social research methods : an African perspective
by 
Bless, Claire.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic
Available: Copies:
33. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Part 2 Data collection -- 3. Secondary data -- 4. Primary data -- 5. Sampling -- 6. Questionnaires and
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34. 
Cover image for Research methods for business : a skill-building approach
by 
Sekaran, Uma.
Format: 
Books
Publication Date 
2013
Excerpt: 
definition -- 12. Measurement: Scaling, reliability, validity -- 13. Sampling -- 14. Quantitative data
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by 
Berndt, A. (Adele), 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Secondary information -- Qualitative research -- Experimental research -- Survey research -- Sampling
Available: Copies:
36. 
Cover image for Business research methods
by 
Blumberg, Boris.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Quantitative and qualitative research --6. Sampling strategies --7. Survey research --8. Secondary data and
Available: Copies:
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